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Nabila, Rifda
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ANALISIS PENGARUH EXPERIENTIAL MARKETING TERHADAP WORD OF MOUTH SEPEDA MOTOR YAMAHA (Studi Kasus Pada Mahasiswa Universitas Sebelas Maret Tahun 2014) -, Rifda Nabila -; -, Sri Wahyuni -; -, Jonet Ariyanto Nugroho -
Prosiding Seminar Pendidikan Ekonomi dan Bisnis Vol 1, No 1 (2015): Prosiding Seminar Nasional Pendidikan Ekonomi dan Bisnis
Publisher : Prosiding Seminar Pendidikan Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (143.028 KB)

Abstract

Tujuan penelitian adalah untuk mengetahui: pengaruh antara variabel-variabel experiential marketing terhadap variabel customer satisfaction dan pengaruh antara variabel customer satisfaction terhadap variabel word of mouth. Metode penelitian yang digunakan adalah metode deskriptif kuantitatif. Populasi sebagai subyek dalam penelitian ini adalah mahasiswa Universitas Sebelas Maret Surakarta yang menggunakan sepeda motor Yamaha. Sampling yang digunakan dalam penelitian ini adalah quota sampling dan accidental sampling. Jumlah sampel pada penelitian ini adalah 100 responden. Teknik pengumpulan data yang digunakan adalah teknik kuesioner dengan skala likert. Teknik analisis data yang digunakan adalah Partial Least Square (PLS). Uji analisis PLS yang digunakan dalam penelitian ini meliputi: uji outer model berupa uji convergent validity, discriminant validity, dan composite reliability. Uji inner model dengan melihat R2. Pengujian hipotesis yang digunakan adalah analisis koefisien jalur untuk mengetahui hubungan antar variabel penelitian. Berdasarkan hasil penelitian dapat disimpulkan bahwa:  variabel Sense, Think,Feel, Act dan Relate  terhadap Customer Satisfaction berpengaruh positif dan signifikan dan variabel Customer Satisfaction terhadap Word of Mouth berpengaruh positif dan signifikan.Kata kunci: experiential marketing, word of mouthThe purpose of this research were analyzed and determined : The Influence of the experiential marketing variables toward customer satisfaction variable and the influence of customer satisfaction variable toward word of mouth variable. The method used is descriptive quantitative method . The population as subjects in this study were University students March Surakarta who use Yamaha motorcycles . Sampling used in this study is quota sampling and accidental sampling . The number of samples in this study was 100 respondents . The data collection technique used was a questionnaire with Likert scale technique . The data analysis technique used was Partial Least Square ( PLS ). PLS analysis test used in this study include : testing a model of the outer test convergent validity , discriminant validity , and composite reliability . Test to see the inner workings of the model R2 . Testing this hypothesis used was path coefficient analysis to determine the relationship between the study variables. Based on the results of this study concluded that : variable Sense, Think, Feel, Act and Relate on Customer Satisfaction positively and significantly and Customer Satisfaction of the Word of Mouth variables positively and significantly.Keywords : experiential marketing , word of mouth 
Factors Affecting Company Values in the Companies Listed in the Jakarta Islamic Index Himmati, Risdiana; Nabila, Rifda; Maslinda, Lisza May
EQUILIBRIUM Vol 9, No 2 (2021): EQUILIBRIUM
Publisher : Prodi Ekonomi Syariah Pascasarjana IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/equilibrium.v9i2.11991

Abstract

The rapid development of the global economy has triggered competition between economic actors, especially between companies; therefore, it is necessary to do the company value analysis to attract investors. The purpose of this study was to determine the factors that affect firm value. This study used a quantitative approach, with a sample of 3 companies. The data processing used Error Correction Model analysis. The study results partially showed that the relationship between the company value in the short and long term with the company size had a negative and insignificant effect; the company growth had a positive and insignificant effect. In the short term, the funding decisions had a negative and insignificant effect; the profitability had a positive and insignificant effect; the investment decisions had a positive and insignificant effect. In the long term, the funding decisions had a positive and significant effect, the profitability had a negative and insignificant effect, and the investment decisions had a positive and significant effect. Simultaneously the independent variable affects the firm value. These findings have implications for adding to the literature on the factors that influence company values and are valuable for executives in companies, especially in implementing policies to increase company value.
Sosialisasi Dampak Perilaku Bullying Kesehatan Mental Remaja Julianawati, Tinta; Nabila, Rifda; Arnanda, Fitri
COVIT (Community Service of Tambusai) Vol. 4 No. 2 (2024): SEPTEMBER 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/covit.v4i2.29066

Abstract

Dari kegiatan pengabdian masyarakat yang telah dilaksanakan dengan target sasaran siswa siswi SMPN 40 Batam dengan jumlah peserta 250 orang yang hadir. Untuk mengetahui pengetahuan pada peserta diberikan angket yang terdiri dari 20 pernyataan dan lembar soal pengetahuan yang terdiri dari 20 soal. Berdasarkan analisis yang telah dilakukan didapatkan hasil bahwa sikap awal orang tua siap dan bersedia menerima materi dan menjawab pertanyaan. Untuk tingkat pengetahuan awal peserta sebelum diberikan materi terhadap pengetahuan tentang dampak perilaku bullying terhadap kesehatan mental remaja hasil nilai tertinggi 45%. Hal ini berarti peserta masih memiliki pengetahuan yang kurang terhadap dampak bullying. Setelah diberikan materi, tingkat pengetahuan peserta didapatkan hasil 62%. Hal ini berarti kemampuan pengetahuan peserta meningkat setelah memperoleh materi dan pengarahan dari pemateri. Kendala yang terjadi pada saat kegaiatan adalah, masih terdapat beberapa siswa yang kurang fokus terhadap materi yang dipaparkan.
Pengaruh pembiayaan syariah terhadap profitabilitas bank dengan BOPO sebagai pemoderasi Trisila, Juwanto; Nabila, Rifda
Journal of Accounting and Digital Finance Vol. 3 No. 3 (2023): Journal of Accounting and Digital Finance
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jadfi.v3i3.826

Abstract

This research aims to determine the effect of mudharabah financing, musyarakah financing, and murabahah financing on profitability with BOPO as a moderating variable in Sharia commercial banks in 2016-2020. This type of research is quantitative research using secondary data in the form of panel data. The population in this study was 14 Sharia Commercial Banks, and 12 banks were selected as samples using the purposive sampling method. The data analysis method uses a moderated regression analysis approach. This research shows that mudharabah financing has a positive and significant effect on ROA, musyarakah financing, and murabahah financing has no effect on ROA. BOPO is able to moderate mudharabah financing against ROA, BOPO cannot moderate musyarakah financing and murabahah financing.
Pengaruh stres kerja dan konflik kerja-keluarga terhadap counterproductive work behavior (CWB): Peran kepuasan kerja sebagai variabel intervening Tyas, Purwaningrum; Nabila, Rifda
Journal of Management and Digital Business Vol. 3 No. 2 (2023): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v3i2.362

Abstract

This research aims to determine the effect of work stress and work-family conflict on counterproductive work behaviour, with job satisfaction as an intervening variable. This research uses a quantitative type with a population of CV Tirta Makmur Ungaran employees. The sampling technique used in this research was a saturated sample with 100 respondents. The analytical method used in this research is path analysis. The results of statistical tests show that work stress and work-family conflict positively affect counterproductive work behaviour. Job stress affects job satisfaction negatively. Work-family conflict does not have a significant influence on job satisfaction. Job satisfaction hurts counterproductive work behaviour. Job satisfaction can mediate the relationship between work stress and counterproductive work behaviour, while work-family conflict does not.
Pelatihan manajemen keuangan dan online marketing pada UMKM Desa Sumur, Kecamatan Tamansari, Kabupaten Boyolali Rofiuddin, Mohammad; Nabila, Rifda
Penamas: Journal of Community Service Vol. 4 No. 2 (2024): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/penamas.v4i2.1249

Abstract

MSMEs must be able to compete in national and global markets, including MSMEs in Sumur Village, Boyolali Regency. The problem is that many MSMEs need better governance, especially in financial management and marketing patterns. Therefore, it is necessary to hold training activities that positively and appropriately impact the development of MSMEs in the future. The training activities include financial management training and online marketing training. The results of the community service show that the average level of understanding of financial management has increased before and after training. In addition, there has also been an increase in understanding among MSME actors regarding online marketing using e-commerce.
Pengaruh Brand Image, Selebriti Endorse dan Label Halal Terhadap Keputusan Pembelian Dengan Kepuasan Pelanggan Sebagai Variabel Intervening (Studi Kasus Konsumen Luwak White Koffie di Kab. Semarang) Hasan Saputra, Fendi; Nabila, Rifda
EKONOMI DAN BISNIS DIGITAL Vol 3 No 1 (2024): JURNAL EKONOMI DAN BISNIS DIGITAL
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/ekobil.v3i1.39

Abstract

This study aims to determine how the influence of brand image, celebrity endorsements, and halal labels on purchasing decisions with customer satisfaction as an intervention variable (a case study of white civet civet consumers in Semarang Regency). This research is a quantitative study using primary data with a population of all people in Kab. Semarang, which has consumed civet white coffee products. The sampling technique used purposive sampling technique, with the slovin formula which produced 100 samples with the data collection method using a questionnaire. The data were processed using the IBM SPSS statistical software version 20. Through data analysis that has been carried out it shows that: brand image has a significant positive effect on purchasing decisions, while celebrity endorsements and halal labels have no significant effect on purchasing decisions, customer satisfaction can mediate brand image on decisions purchases, while celebrity endorsements and purchase decisions cannot be mediated by customer satisfaction.
PENGARUH KOMPTENSI DAN PENGEMBANGAN SUMBER DAYA MANUSIA TERHADAP PRODUKTIVITAS KERJA KARYAWAN DENGAN RELIGIUSITAS SEBAGAI PEMODERASI Jannah, Alfiyatul; Nabila, Rifda
REVENUE: Jurnal Manajemen Bisnis Islam Vol. 4 No. 2 (2023)
Publisher : Sharia Business Management UIN Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/revenue.v4i2.15937

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kompetensi dan pengembangan sumber daya manusia terhadap produktivitas kerja karyawan yang dimoderasi oleh religiusitas di UMKM Singkong Keju Argotelo. Jenis penelitian yang digunakan adalah penelitian kuantitatif. Populasi dalam penelitian ini merupakan seluruh karyawan UMKM Singkong Keju Argotelo yang berjumlah 44 orang dengan menggunakan metode sampling jenuh untuk pemilihan sampel. Teknik pengumpulan data dilakukan melalui penyebaran kuesioner atau angket. Analisis data dalam penelitian ini menggunakan Moderate Regression Analysis (MRA). Hasil penelitian menunjukkan bahwa kompetensi tidak berpengaruh terhadap produktivitas kerja karyawan, Pengembangan sumber daya manusia berpengaruh positif terhadap produktivitas kerja karyawan, dan setelah menambahkan variabel religiusitas sebagai pemoderasi, dapat disimpulkan bahwa religiusitas tidak mampu memoderasi pengaruh kompetensi terhadap produktivitas kerja karyawan, tetapi religiusitas mampu memoderasi pengaruh pengembangan SDM terhadap produktivitas kerja karyawan. Berdasarkan hasil penelitian ini maka disarankan kepada UMKM Singkong Keju Argotelo untuk fokus pada program pengembangan karyawannya agar produktivitas kerja dapat terus mengalami peningkatan.
THE INFLUENCE OF INTEGRATED MARKETING COMMUNICATION, ISLAMIC SERVICE QUALITY AND HANDLING COMPLAIN ON CUSTOMER LOYALTY WITH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE Wijayanti, Nofi Tri; Nabila, Rifda
REVENUE: Jurnal Manajemen Bisnis Islam Vol. 5 No. 1 (2024)
Publisher : Sharia Business Management UIN Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/revenue.v5i1.20888

Abstract

This research adopts a quantitative research type in analyzing the influence of integrated marketing communication, Islamic service quality and complaint handling on customer loyalty with customer satisfaction as an intervening variable. The population in this study were all customers of the State Savings Bank (BTN) Syariah KCP Ungaran. In determining the sample, the researcher used purposive sampling techniques and the Lemeshow formula to determine the sample size so that 100 respondents were obtained.  In testing the hypothesis, this research applies multiple linear regression analysis and path analysis using SPSS 23 software. Based on the results of the hypothesis test, integrated marketing communication has a negative effect on customer loyalty. Islamic service quality has no effect on customer loyalty. Complaint handling has a positive effect on customer loyalty. Integrated marketing communication has no effect on customer satisfaction. Islamic service quality has a positive effect on customer satisfaction. Complaint handling has a positive and significant effect on customer satisfaction. Customer satisfaction has a positive effect on customer loyalty. Customer satisfaction is unable to mediate the influence of integrated marketing communication on customer loyalty. Customer satisfaction is able to mediate the influence of Islamic service quality on customer loyalty. Customer satisfaction is unable to mediate the influence of integrated marketing communication on customer loyalty. 
Pengaruh Online Customer Review, Citra Merek dan Religiusitas Terhadap Keputusan Pembelian Dengan Kepercayaan Konsumen Sebagai Variabel Intervening (Studi Pada Pengguna Marketplace Shopee Generasi Z) Umma, Naritsul; Nabila, Rifda
IQTISHADIA Jurnal Ekonomi & Perbankan Syariah Vol. 10 No. 1 (2023)
Publisher : Institut Agama Islam Negeri Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/iqtishadia.v10i1.8407

Abstract

The purpose of this study was to determine the effect of online customer reviews, brand image and religiosity on purchasing decisions with consumer trust as an intervening variable (a case study of Generation Z Market Place Shopee ). This research is a quantitative study using primary data with a population of Generation Z Shopee . The sampling technique used non-probability sampling with a purposive sampling method total of 100 respondents.The data was processed using SPSS for windows 25, the analytical method used the instrument test, classical assumption test, Sobel test and path analysis. Research results: 1) online customer reviews have no effect on purchasing decisions, 2) brand image has no effect on purchasing decisions, 3) religiosity hasa positive effect on purchasing decisions, 4) consumer trust has positive effect on purchasing decisions, 5) online customer reviews have no effect on consumer trust, 6) brand image has positive effect on consumer trust, 7) religiosity has positive effect on consumer trust, 8) consumer trust cannot mediate online customer reviews on purchasing decisions, 9) consumer trust can mediate brand image on purchasing decisions, 10 ) consumer confidence can mediate religiosity on purchasing decisions.
Co-Authors Anton Bawono Arnanda, Fitri Eusabinus Bunau Guritno, Agung Hasan Saputra, Fendi Himmati, Risdiana Iffah, Zatul Jannah, Alfiyatul Jonet Ariyanto Nugroho - -, Jonet Ariyanto Nugroho - Julianawati, Tinta Maslinda, Lisza May Rofiuddin, Mohammad Rofi’atun, Rofi’atun Safitri Safitri Sri Wahyuni - -, Sri Wahyuni - Touray, Sally Trisila, Juwanto Tyas, Purwaningrum Umma, Naritsul Wardah Wardah Wijayanti, Nofi Tri