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All Journal Jurnal Kajian Manajemen Bisnis Jurnal Ilmiah Manajemen dan Bisnis (JIMB) International Journal of Educational Review, Law And Social Sciences (IJERLAS) Sisfo: Jurnal Ilmiah Sistem Informasi Management Research and Behavior Journal International Review of Practical Innovation, Technology and Green Energy (IRPITAGE)
Asbar, Yuli
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Pemodelan Sistem Informasi dalam Seleksi Karyawan Terbaik Menggunakan Simple Addictive Weigthing di Swalayan di Kota Lhokseumawe Asbar, Yuli
Jurnal Kajian Manajemen Bisnis Vol 5, No 1 (2016): Jurnal Kajian Manajemen Bisnis
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (189.824 KB) | DOI: 10.24036/jkmb.10283600

Abstract

Dalam sebuah pemberian karyawan terbaik pada sebuah swalayan sangatlah penting untuk mendukung kinerja pada masing-masing karyawan. Hal ini dibutuhkan sebuah model sistem informasi yang sangat sangat mendukung dalam pengambilan keputusan. Sedangkan Sistem Informasi dalam sebuah perusahaan sangat penting untuk mendukung suatu organisasi.  kebutuhan-kebutuhan informasi meliputi pengolahan sistem informasi untuk pemilihan karyawan terbaik, mendukung operasional yang bersifat kegiatan strategi dari suatu organisasi untuk pengajuan kelayakan karyawan terbaik. Apabila pimpinan kurang mendapatkan informasi maka akan mengalami ketidakmampuan mengontrol seleksi karyawan berprestasi, sehingga dalam mengambil keputusan strategis yang pada akhirnya akan mengalami kesalahan  dalam pemilihan karyawan berprestasi. Dalam melakukan proses penilaian kinerja karyawan berprestasi dibutuhkan suatu kriteria yang akan dimasukkan kedalam karyawan berprestasi. Kriteria tersebut antara lain adalah Rajin, Disiplin, ramah dan kreatifitas oleh setiap karyawan yang bekerja di swalayan. Kemudian kriteria tersebut dimasukkan kedalam Metode SAW (Simple Addictive weighting) yang merupakan salah metode perankingan dengan mencari penjumlahan terbobot dari rating kinerja pada setiap alternatif dari semua kriteria.  Hasil dari metode SAW  yaitu perangkingan yang akan menentukan alternatif yang optimal dari masing-masing nilai prefensi. Hasil dari pemodelan  sistem informasi dalam seleksi karyawan terbaik menggunakan simple  addictive weigthing di swalayan kota lhokseumawe dapat membantu pimpinan swalayan dalam pengambilan keputusan secara cepat dan akurat dan dapat memberikan rekomendasi dalam penentuan karyawan terbaik di swalayan lhokseumawe
Analisis experiential marketing terhadap loyalitas pelanggan pada rumah makan ayam penyet di kota Lhokseumawe Asbar, Yuli; Siregar, Widiana Herawati; Lestari, Silvia Ayu
Jurnal Kajian Manajemen Bisnis Vol 9, No 1 (2020): Jurnal Kajian Manajemen Bisnis
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (671.724 KB) | DOI: 10.24036/jkmb.10890100

Abstract

 This study aims to determine the effect of sense, feel, think, act, and relate to customer loyalty at the Ayam Penyet Ulis Restaurant in Lhokseumawe. This research uses quantitative analysis methods that focused on the objectives for generalization. This study uses a correlation model between various questionnaires to consumers and their responses about the effect of experiential marketing on customer loyalty. The sample in this study used accidental sampling. The method of data analysis uses multiple linear analysis. The results of this study indicate that: (1) sense does not have a positive and significant effect on customer loyalty, (2) feel does not have a positive and significant effect on customer loyalty, (3) think does not have a positive and significant effect on customer loyalty, (4) act has a positive and significant effect on customer loyalty, (5) relate does not have a positive and significant effect on customer loyalty at Ayam Penyet Ulis in Lhokseumawe.Keywords: Experiential marketing; customer loyalty
Analysis of saving behavior in students of the faculty of economics and business at Malikussaleh University Alda, Eva; Ristati, Ristati; Nurlela, Nurlela; Asbar, Yuli
Management Research and Behavior Journal Vol 3, No 1 (2023)
Publisher : Department of Management, Universitas Malikussaleh, Aceh Utara, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/mrbj.v3i1.10643

Abstract

This study aims to determine the saving behavior of students from the Faculty of Economics and Business at Malikussaleh University who come from outside the Aceh region. This study uses primary data using a research instrument in the form of a questionnaire with a sample of 100 respondents. The results of this study indicate the research instrument testing, for Validity, rcount > rtable (0.196) and Reliability, Cronchbach Aplha > Constant (0.6). The data analysis method used is multiple linear regression analysis and hypothesis testing in the form of a (partial) t-test. The results showed that financial literacy, parental socialization and self-control had a positive and significant effect on saving behavior, while peers had a negative and significant effect on saving behavior.
Analisis Kualitas Pelayanan terhadap pelanggan menggunakan Model CSI di PLN Kota Lhokseumawe Asbar, Yuli; Badriana, Badriana
Sisfo: Jurnal Ilmiah Sistem Informasi Vol. 2 No. 2 (2018): Sisfo: Jurnal Ilmiah Sistem Informasi, Oktober 2018
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/sisfo.v2i2.1014

Abstract

Peningkatan layanan terhadap pelanggan PT PLN Lhokseumawe merupakan halyang penting pada suatu perusahaaan. Hal ini berguna untuk menjagakenyamanan dan kualitas dari perusahaan PT PLN tersebut agar reputasi dannama baiknya terjaga. Permasalahan sekarang ini adalah bagaimana membuatpelanggan PT PLN ini memuaskan terhadapa layanan yang diberikan danmendapat apresiasi dari semua elemen pelanggan yang masing-masing meliputimasing-masing data antara sektor rumah tangga, sektor komersial, sektor industri, maupun sektor umum. Tujuan dari penelitian ini adalah untuk mengetahui tingkat kepuasan layanan yang diberikan oleh PT PLN terhadap pelanggan yang ada di Kota Lhokseumawe. Kemduain untuk mengetahui daya respon perusahaan terhadap permasalahan yang sering muncul, misalnya pemadaman secara tiba-tiba dan tidak ada pemberihauan, sering terlambat apabila terjadi gangguan. Oleh karena itu penting nya sebuah model dalam melihat tingkat kepuasan PT PLN terhadap pelanggan. Dalam penelitian ini model yang digunakan adalah model Customer satisfaction Index (CSI) dimana dapat dilihat pengukuran tingkat kepercayaan terhadap pelanggan pada masing-masing variable yang akan dimasukaan. Dalam implementasi program ada pengisian kuisioner sebanyak 27 responden yang terdiri dari masing-masing 10 bulan dari bulan januari 2018 sampai dengan agustus 2018, dengan rekap dari nila rata-rata bulan januari adalah 61.18, februari adalah 61.33, maret adalah 73, 44, April adalah 74,4, juni adalah 70.33 agustus adalah 73.22. Hasil dari pengolahan kuisioner tersebut adalah baik pelayanan masyarakat terhadapa pelanggan. Hasil penelitian ini memudahkan dalam melihat layanan yang diberikan oleh pihak PT PLN kepada pelanggan sehingga sistem ini dapat memperbaiki kinerja pihak PT PLN dalam melihat variable yang belum terpenuhi pada masing-masing pelayanan.Kata kunci : Analisis kualitas tingkat pelayanan, CSI
Pengaruh Kecanduan Internet Dan Daya Tarik Iklan Terhadap Perilaku Pembelian Impulsif Online Produk Fashion (Studi Kasus Pada Konsumen Wanita Di Kabupaten Aceh Utara) Asbar, Yuli; Siregar, Widyana Verawaty
Sisfo: Jurnal Ilmiah Sistem Informasi Vol. 5 No. 1 (2021): Sisfo: Jurnal Ilmiah Sistem Informasi, Mei 2021
Publisher : Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/sisfo.v5i1.4860

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh (Kecanduan internet, daya tarik iklan) terhadap perilaku pembelian impulsif online produk fashion.Jenis penelitian ini adalah kuantitatif. Pengumpulan data dilakukan dengan metode kuisioner. Populasi dalam penelitian ini adalah seluruh konsumen wanita di kabupaten Aceh Utara yang pernah berbelanja produk fashion secara online. Sampel dipilih dengan menggunakan metode purposive sampling . jumlah sampel dalam penelitian ini sebanyak 100 responden. Hasil penelitian yang didapat dengan menggunakan teknik analisis regresi linear berganda yang diolah dengan bantuan program komputer SPSS versi 18 yaitu Kecanduan Internet, Diskon Harga, secara parsial berpengaruh secara signifikan terhadap perilaku pembelian impulsif online, Daya Tarik Iklan secara parsial tidak berpengaruh signifnikan terhadap perilaku pembelian impulsif online, dan secara simultan ketiga variabel independent tersebut (Kecanduan Internet, dan Daya Tarik Iklan) berpengaruh secara signifikan terhadap perilaku pembelian impulsif online. Kata kunci :Kecanduan Internet, Daya Tarik Iklan,  Impulsif Online
Analysis of The Influence of the 7p Marketing Mix on Consumer Loyalty Shipping Services Company Nengsih, Suriya; Bachri, Naufal; Edyansyah, T; Asbar, Yuli
Jurnal Ilmiah Manajemen dan Bisnis Vol 10, No 1 (2024): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v10i1.20008

Abstract

This study aims to determine and analyze the effect of the 7p marketing mix on consumer loyalty at the delivery service company (JNE) in Lhokseumawe city and to find out which JNE service factor has the most dominant effect on consumer loyalty at the JNE delivery service company in Lhokseumawe city. The object of this research is consumers who have used or are using JNE shipping services. The sample used amounted to 100 respondents. The sample data collection technique used is a questionnaire. The author distributed questionnaires to 100 JNE consumers in Lhokseumawe city. The distribution of questionnaires that have been carried out by the author gets the results of the study, namely, partially the product variable (X1), price variable (X2), location variable (X3), promotion variable (X4), people variable (X5), service delivery process variable (X6), and phsycal evidence variable (X7), has a positive and significant effect on the loyalty of JNE consumers in the city of Lhokseumawe, with the most dominant variable affecting the loyalty of JNE consumers in the city of Lhokseumawe, namely the phsycal evidence variable (X7). The simultaneous testing in this study results in that the product variable (X1), price variable (X2), location variable (X3), promotion variable (X4), people variable (X5), service delivery process variable (X6), and phsycal evidence variable (X7), have a positive and significant effect on customer loyalty at JNE delivery service company in Lhokseumawe city. Keywords: product, price, location, promotion, people, process, physical evidance, consumer loyalty
THE INFLUENCE OF EXPERIENTIAL MARKETING, EXPERIENTIAL VALUE AND BRAND TRUST ON CUSTOMER SATISFACTION TELKOMSEL SIMPATI CARD IN THE CITY OF LHOKSEUMAWE Asbar, Yuli; Biby, Sapna; Razif, Razif; Nurhayati, Nurhayati
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 2 No. 4 (2022): July
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v2i4.351

Abstract

This study aims to see the effect of Experiential Marketing, Experiential Value and Brand Trust on Customer Satisfaction with Telkomselsel Simpati Card in Lhokseumawe City. The data used in this study is primary data, the sample in this study was 97 sympathy card customers. The sampling technique used is the purposive sampling. The method used to analyze the relationship between the independent variable and the dependent variable is the multiple linear regression method. The results of the study partially experiential marketing variables affect customer satisfaction at Telkomselsel in Lhokseumawe City. The experiential value variable has an effect on satisfaction Customers on Telkomsel in Lhokseumawe City. Brand trust variable has an effect on customer satisfaction at Telkomselsel in Lhokseumawe City. And simultaneously experiential marketing, experiential value, brand trust variables have an effect on customer satisfaction at Telkomselsel in Lhokseumawe City.
SOCIALIZATION OF THE APPLICATION OF GEOMEMBRANE TECHNOLOGY IN PEOPLE'S SALT PRODUCTION AND MARKETING STRATEGY IN KUALA CANGKOY VILLAGE FIELD DISTRICT NORTH ACEH REGENCY Asbar, Yuli; Iswadi, Iswadi; Mahdaliana, Mahdaliana; Ula, Mutammimul; Razif, Razif
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 2 No. 2 (2022): July-October 2022
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (196.552 KB) | DOI: 10.54443/irpitage.v2i2.349

Abstract

Socialization of service is aimed at salt farmers in developing geomembrane technology for smallholder salt businesses in accordance with local resource conditions and capacities, potential and capacity for salt development and marketing, and the availability of technology to increase sales of salt based on information technology, as well as technical management capabilities in one management. The problem with salt farmers is mostly coastal communities which are identical with helplessness, poverty and backwardness, especially from the socio-economic aspect. Traditional production technology, small production scale, and limited marketing and promotion strategies cause the products they produce are still far from prosperous due to low income. The low income of salt farmers makes it difficult for salt farmers to implement innovations and increase the productivity of salt farmers in various regions. The objectives of implementing science and technology activities for the community (PKM) are, firstly, geomembrane technology to increase the resource capacity of salt farmers in an effective and efficient manner, secondly to increase sales marketing results of salt production, thirdly to increase sales significantly through information technology promotion media, fourthly to create shelters. Ergonomically salt in Kuala Cangkoy, Lapang District. The specifications of the socialization results from community service produced can achieve economies of scale and be able to have salt carried out in an integrated manner in the marketing management system. Have a strong bargaining position in the market, both the primary product market and its derivative products based on information technology technology. The last is being able to increase the income of partner members collectively from the results of storing salt because the place is built according to ergonomic principles and from a marketing perspective.
Co-Authors Alda, Eva Badriana, Badriana Biby, Sapna Iswadi Iswadi Lestari, Silvia Ayu Mahdaliana, Mahdaliana Mutammimul Ula Naufal Bachri, Naufal Nengsih, Suriya Nurhayati Nurhayati Nurlela Nurlela Razif, Razif Ristati, Ristati Siregar, Widiana Herawati Siregar, Widyana Verawaty T. Edyansyah, T. Edyansyah