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All Journal Lead Journal of Economy and Administration JURNAL PENGABDIAN MASYARAKAT AKADEMISI
Tri Wahyuni
Politeknik LP3I Jakarta
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Improving Tourism Services and Digital Asset Management of Tugu Selatan Village Bogor using Rapid Application Development Method M. Yasin Yasin; Kuswandi Kuswandi; Metya Lutviani; Hasna Nisa; Tri Wahyuni
Lead Journal of Economy and Administration Vol 5 No 1 (2026): Lead Journal of Economy and Administration (LEJEA)
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v5i1.495

Abstract

This study aims to develop an integrated tourism digitalization model to improve the quality of tourism services and digital asset management in Tugu Selatan Tourism Village, Cisarua District, Bogor Regency. The research is motivated by the high tourism potential of the Puncak area; however, information services, booking, promotion, and digital asset management have not yet been fully integrated. Digital initiatives during 2025–2026, including the development of a tourism village website and the adoption of a digital ecosystem based on Destination Management System, Property Management System, and Experience Management System, indicate that the digital transformation process has begun but still requires integration more closely aligned with the village’s operational needs. The study employs a mixed-methods approach with a primary focus on system development through Rapid Application Development (RAD), consisting of Requirement Planning, User Design, Construction, and Cutover. Qualitative data were obtained through observation and interviews with village managers, while quantitative evaluation was conducted through a digital gap analysis involving 30 tourists and a cutover trial involving 50 respondents. The findings of this study demonstrate that integrated digitalization can enhance service efficiency, ease of information access, and tourist experience, while simultaneously supporting more structured digital asset management in the village.
Optimalisasi Digitalisasi dan Peningkatan Kapasitas Produksi UMKM di Desa Wisata Bojong Rangkas Metya Lutviani; Muhammad Yasin; Kuswandi Kuswandi; Hasna Nisa; Tri Wahyuni
JURNAL PENGABDIAN MASYARAKAT AKADEMISI Vol. 4 No. 4 (2026): Oktober : JURNAL PENGABDIAN MASYARAKAT AKADEMISI
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jpma.v4i4.2589

Abstract

Bojong Rangkas Tourism Village in Ciampea District, Bogor Regency, has diverse creative economic potential, ranging from plantation ecotourism and fisheries cultivation to home-based industries (IRT) producing processed food products and bags. However, its development is still constrained by limited access to promotional channels, conventional sales practices, the lack of efficient self-produced packaging and labeling, and inadequate business financial management. This Community Service Program (PKM) aims to accelerate digital transformation and production efficiency among MSMEs assisted by Bojong Rangkas Tourism Village. The program involved collaboration among academics, tourism village administrators, home-based industry partners, and local government agencies. The implementation methods included socialization, digital marketing and branding training, the application of appropriate technologies (sticker-cutting machines, chip-cutting machines, and continuous band sealers), the development of an official tourism village website, and assistance in preparing digital-based financial reports. The results of the program demonstrated an expanded marketing reach through e-commerce platforms and the village website, improved cost and time efficiency in packaging production, and enhanced partners’ ability to manage business finances separately from household finances. The program directly supports the achievement of SDG 8, SDG 9, and SDG 12, as well as Asta Cita points 3 and 6.
Co-Authors Hasna Nisa Kuswandi Kuswandi M. Yasin Yasin Metya Lutviani Muhammad Yasin