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PENGARUH CONTENT MARKETING, INFLUENCER MARKETING, DAN KUALITAS PRODUK TERHADAP MINAT BELI KONSUMEN PADA TOKO KASYARAA DI KABUPATEN BADUNG Dewi, Ni Putu Sri; Suriani, Ni Nyoman; Yogiarta, I Made
Warmadewa Management and Business Journal (WMBJ) Vol. 6 No. 2 (2024)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.6.2.2024.100-109

This study aims to explore the importance of implementing content marketing strategies, influencer marketing, and product quality in increasing consumer buying interest in Toko Kasyaraa products in Badung Regency. The targeted population includes all consumers of Toko Kasyaraa with an infinite number. Through determining the sample through purposive sampling and the Hair et al. formula, a total of 90 consumers who have purchased Toko Kasyaraa products were obtained. Data was empirically collected through a questionnaire distribution procedure and analysed through a multiple linear regression approach. The study results confirmed that engaging and relevant content was found to encourage consumers to make product purchases. Furthermore, the use of influencers with good communication skills was found to increase the attractiveness of consumers to make purchases. Good quality products also play an important role in consumers' decision-making to purchase products. This research is able to contribute theoretically to marketing literature and practically for Toko Kasyaraa to strive to improve the quality of the products offered, increase online marketing activities, especially in uploading interesting content, and by presenting influencers in promoting products.

Tourism Management through Sapta Pesona Concept to Increase Tourist Attraction in Timpag Village, Tabanan Regency Laksmi, Putu Ayu Sita; Yogiarta, I Made; Rustini, Ni Made
Journal of Business on Hospitality and Tourism Vol 9, No 1 (2023): June 2023
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v9i1.445

The tourism potential of the Timpag village has not been managed properly so that it has not produced maximum results in the tourism sector. This study aims to see the tourism management of Timpag Village through the concept of Sapta Pesona. This study uses a qualitative approach with data analysis techniques are descriptive analysis. Data collection techniques are by previous research studies and observations. The results showed that Timpag Village has a lot of tourism potential that can be developed, namely Undagi Village Farmer, there are purification sites (pelukatan), breeding huts, Celemanik View, Pondok Uma urip, Telaga Tunjung Dam, Titi Empag River Tubing, Cycling, and artificial tourism weeding culture in Bali typical of Timpag Village. The community's efforts in carrying out sapta pesona in Timpag Village have been in the category very well. The elements of Sapta Pesona are safe, orderly, clean, cool, beautiful, friendly, and memorable. This can be created by the community itself by always keeping their village safe from crime and violence and of course supported by the local Babinsa. However, there is no information on the Timpag Village Map that has not been installed, some areas such as parking lots have not been paved, and there are still local people who have motorbikes using noisy exhaust which results in a little noise in the area.

Tourism Management through Sapta Pesona Concept to Increase Tourist Attraction in Timpag Village, Tabanan Regency Laksmi, Putu Ayu Sita; Yogiarta, I Made; Rustini, Ni Made
Journal of Business on Hospitality and Tourism Vol. 9 No. 1 (2023): June 2023
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v9i1.445

The tourism potential of the Timpag village has not been managed properly so that it has not produced maximum results in the tourism sector. This study aims to see the tourism management of Timpag Village through the concept of Sapta Pesona. This study uses a qualitative approach with data analysis techniques are descriptive analysis. Data collection techniques are by previous research studies and observations. The results showed that Timpag Village has a lot of tourism potential that can be developed, namely Undagi Village Farmer, there are purification sites (pelukatan), breeding huts, Celemanik View, Pondok Uma urip, Telaga Tunjung Dam, Titi Empag River Tubing, Cycling, and artificial tourism weeding culture in Bali typical of Timpag Village. The community's efforts in carrying out sapta pesona in Timpag Village have been in the category very well. The elements of Sapta Pesona are safe, orderly, clean, cool, beautiful, friendly, and memorable. This can be created by the community itself by always keeping their village safe from crime and violence and of course supported by the local Babinsa. However, there is no information on the Timpag Village Map that has not been installed, some areas such as parking lots have not been paved, and there are still local people who have motorbikes using noisy exhaust which results in a little noise in the area.

Legitimacy of Entrepreneurs in the Iron Triangle Concept. Which is Prioritized? Price, Quality or Service? LARASDIPUTRA, Gde Deny; KAWISANA, Putu Gede Wisnu Permana; YOGIARTA, I Made
International Journal of Environmental, Sustainability, and Social Science Vol. 5 No. 5 (2024): International Journal of Environmental, Sustainability, and Social Science (Sep
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v5i5.1219

This study aims to understand how entrepreneurs, especially members of the Indonesian Young Entrepreneurs Association (HIPMI) Denpasar branch, prioritize and balance price, quality, and service factors in running their businesses. Using an interpretive approach and in-depth interview method, this study explores entrepreneurs' experiences and strategies in applying the Iron Triangle Concept to face market competition. The research findings show that the priority of one factor is influenced by market conditions, consumer needs, and the business's position in the growth cycle. Entrepreneurs who prioritize price tend to use competitive strategies to attract consumers, while those who prioritize quality focus on improving the reputation of products or services. On the other hand, superior service is an important factor in building long-term customer loyalty.This study confirms that business success lies in the ability to balance these three factors adaptively according to market dynamics. In addition, these findings provide practical insights for novice entrepreneurs in understanding how to manage the basic elements that are important for building business sustainability and legitimacy. This study contributes to the entrepreneurship literature by offering strategic guidance based on real experiences for entrepreneurs in managing the complexity of competitive markets.

The Role of Digital Transformation as Moderator in the Relationship Between Intellectual Capital and the Performance of Medium Enterprises Through Organizational Learning in Badung Regency Ganawati, Nengah; Suriani, Ni Nyoman; Yogiarta, I Made
East Asian Journal of Multidisciplinary Research Vol. 3 No. 9 (2024): September 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i9.11375

The suboptimal management approach with a humanistic perspective, particularly in developing intellectual capital, contributed to the low performance of Medium Enterprises amid rapid organizational changes. Intellectual capital became crucial in adapting to globalization, where MSMEs needed to navigate external threats and opportunities. This study examined digital transformation's role in moderating the relationship between intellectual capital and medium enterprises' performance through organizational learning. Using SEM with SmartPLS 3.0, a sample of 99 medium enterprises was analyzed. Results indicated: 1) High intellectual capital improved organizational learning, 2) Neither intellectual capital nor organizational learning directly improved performance, 3) Digital transformation strengthened the impact of intellectual capital and organizational learning on performance.

The Influence of Financial Compensation, Work Motivation and Job Stress on Employee Performance at the Prama Sanur Beach Hotel SAKA, I Made Agus Hoki Teges; SURIANI, Ni Nyoman; YOGIARTA, I Made
Loka: Journal Of Environmental Sciences Vol. 1 No. 1 (2024): Loka: Journal Of Environmental Sciencesy (January – March)-In Press
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ljes.v1i1.156

Purpose:This research aims to test and analyze the influence of financial compensation, work motivation and work stress on employee performance.Methodology:This research was conducted at the Prama Sanur Hotel with a sample of 57 respondents using a saturated sampling technique. All data obtained from the questionnaire distribution is suitable for use, then analyzed using multiple linear regression and hypothesis testing (t-test and f-test).Findings:The research results show that (1) Financial compensation, work motivation and work stress have a positive and significant effect on employee performance at Hotel Prama Sanur, and (2) Financial compensation has a positive and significant effect on employee performance at Hotel Prama Sanur. This means that the greater the financial compensation, the greater the employee performance at the Prama Sanur Hotel. (3) Work motivation positively and significantly affects employee performance at the Prama Sanur Hotel. This means that the more work motivation increases, the more employee performance at the Prama Sanur Hotel will increase. (4) Work stress negatively affects employee performance at the Prama Sanur Hotel.Implication:This means the more work stress increases, the more employee performance at the Prama Sanur Hotel decreases.

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