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All Journal Jurnal Pendidikan Bahasa Bali Undiksha Journal of Entrepreneurial and Business Diversity
Yasa, I Ketut
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Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media

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MUSTIKA PAAJAH-AJAHAN PAWATEKAN SAJERONING “PUPULAN SATUA BAWAK BASA BALI” KAWIAN I GDE DHARNA Yasa, I Ketut; Aryana, I.B.Putra Manik; Paramarta, I Ketut
Jurnal Pendidikan Bahasa Bali Undiksha Vol 5, No 2 (2018): JPBB
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jpbb.v5i2.20608

Abstract

Tetilikan puniki matetujon nlatarang: (1) wangun jroning karya sastra, lan (2) mustika paajah-ajahan pawatekan. Jejering tetilikan, pupulan satua bawak basa Bali kawian I Gde Dharna. Penandang tetilikan, wangun jroning karya sastra, lan mustika paajah-ajahan pawatekan. Tetilikan nganggen kramaning  dokumentasi, ngwacen, lan nyatet ri kala mupulang data wangun jroning karya sastra, lan mustika paajah-ajahan pawatekan. Data tureksa sane kanggen: (1) reduksi data; (2) nlatarang data; lan (3) panyutetan (verifikasi). Pikolih tetilikan pupulan satua bawak basa Bali kawian I Gde Dharna, sakadi: (1) wangun jroning karya sastra wenten pitu, sakadi: murda, unteng, pragina, rerawatan, lelintihan, pangresep, lan piteket. (2) Mustika paajah-ajahan pawatekan kapolihang 18, sakadi: sradha bhakti, arjawa, awiwahara, tinut sesana, teleb makarya, ngawi parindikan anyar, sida ngraga, nenten minayang sesamen jana, rasa meled uning, dharma negara, tresna negara, ngajiang kawagedan, masawitra, santi rasa, anteng ngwacen, ulati pawongan, ulati palemahan, lan  tinut swadharma. Kruna jejaton: Mustika Paajah-ajahan Pawatekan, Satua Bawak.
Does Brand Awareness Mediate the Effect of Social Media Marketing on Purchase Intention? PUTRA, I Komang Mahayana; GEDE, I Gusti Ketut; WIRGA, I Wayan; SANJAYA, Ida Bagus; YASA, I Ketut
Journal of Entrepreneurial and Business Diversity Vol. 2 No. 3 (2024): Journal of Entrepreneurial and Business Diversity. (July-September)
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jebd.v2i3.133

Abstract

Purpose: This research examines the role of brand awareness in mediating the effect of social media marketing on purchase intention for MS Glow Men products.  MS Glow Men is a skincare brand specifically for men and men made from natural ingredients, which is quite well known among men's skincare product users.  Botanicals conducted this research in Denpasar City. Methodology: Research data was collected using an online questionnaire with a sample size of 100 respondents. The sample determination method uses a non-probability sampling method, namely purposive sampling. This research uses path analysis techniques. Findings: The research results show that social media marketing has a positive and significant effect on purchase intention; social media marketing has a positive and significant effect on brand awareness; brand awareness has a positive and significant effect on purchase intention; and brand awareness mediates the effect of social media marketing on purchase intention.  Implication: The MS Glow Men company should increase interactive content on social media, create exciting campaigns, and focus more on introducing the advantages of its products compared to competitors.
Co-Authors Aryana, I.B.Putra Manik Gede, I Gusti Ketut I Ketut Paramarta I Wayan Wirga Putra, I Komang Mahayana SANJAYA, IDA BAGUS