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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Commerce Management and Tourism Studies Journal of Entrepreneurial and Business Diversity Kajian Pendidikan, Seni, Budaya, Sosial dan Lingkungan
Putra, I Komang Mahayana
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Does Brand Awareness Mediate the Effect of Social Media Marketing on Purchase Intention? PUTRA, I Komang Mahayana; GEDE, I Gusti Ketut; WIRGA, I Wayan; SANJAYA, Ida Bagus; YASA, I Ketut
Journal of Entrepreneurial and Business Diversity Vol. 2 No. 3 (2024): Journal of Entrepreneurial and Business Diversity. (July-September)
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jebd.v2i3.133

Abstract

Purpose: This research examines the role of brand awareness in mediating the effect of social media marketing on purchase intention for MS Glow Men products.  MS Glow Men is a skincare brand specifically for men and men made from natural ingredients, which is quite well known among men's skincare product users.  Botanicals conducted this research in Denpasar City. Methodology: Research data was collected using an online questionnaire with a sample size of 100 respondents. The sample determination method uses a non-probability sampling method, namely purposive sampling. This research uses path analysis techniques. Findings: The research results show that social media marketing has a positive and significant effect on purchase intention; social media marketing has a positive and significant effect on brand awareness; brand awareness has a positive and significant effect on purchase intention; and brand awareness mediates the effect of social media marketing on purchase intention.  Implication: The MS Glow Men company should increase interactive content on social media, create exciting campaigns, and focus more on introducing the advantages of its products compared to competitors.
The synergy of leadership, motivation, and training in boosting employee performance: A case analysis of The KRU Harmini, AA Ayu Ngr.; Rastitiati, Ni Kade Juli; Mandang, Selvie Ratna Ivone; Putra, I Komang Mahayana; Sekarti, Ni Ketut
Journal of Commerce, Management, and Tourism Studies Vol. 3 No. 3 (2024): Dec 2024
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v3i3.226

Abstract

Employee performance in the hospitality industry is significantly influenced by leadership style, motivation, and job training. The KRU, as a luxury destination in Bali, needs to understand these factors to enhance employee performance and guest services. This study aims to analyse the impact of leadership style, motivation, and job training on employee performance at The KRU. This research employs a quantitative method with a survey approach. Data was collected through questionnaires distributed to the resort's employees. Data analysis utilized descriptive statistics and regression analysis to assess the relationships between variables. The analysis results indicate that supportive leadership styles and high motivation significantly affect employee performance improvement. Additionally, effective job training contributes to enhanced skills and productivity among employees. Leadership style, motivation, and job training have a significant positive impact on employee performance. Recommendations are provided to enhance leadership approaches and training programs to maximize employee performance.
An operational assessment of housekeeping services in fulfilling guest requests: A case study of Rby Bali Putri, Ni Made Kami Elisa; Putra, I Komang Mahayana; Wajdi, Majid; Mazher, Muhammad Ahmad
Kajian Pendidikan, Seni, Budaya, Sosial dan Lingkungan Vol. 2 No. 2 (2025): September 2025
Publisher : Yayasan Mitra Persada Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/kpsbsl.v2i2.119

Abstract

This study aims to evaluate the handling of guest requests in the housekeeping department of RbyA Bali, a five-star resort in South Kuta, Bali. The primary objectives are to analyse how guest requests are managed operationally and to identify the challenges faced by the housekeeping staff in adhering to the Standard Operating Procedures (SOPs). A qualitative descriptive method was employed in this research, using observation, interviews with housekeeping coordinators and staff, and documentation review as data collection techniques. The analysis followed a thematic approach to identify patterns and categories in request handling processes and challenges. The results reveal that while the hotel has a structured SOP in place, there are recurring issues in communication flow, time efficiency, and coordination between departments that affect service consistency. Some guest requests—such as extra amenities, turndown services, or special room arrangements—are not always fulfilled promptly, often due to a mismatch in workforce allocation or lack of digital coordination tools. Despite these challenges, the staff demonstrates a high commitment to guest satisfaction. The study concludes that effective handling of guest requests is crucial to enhancing service quality and maintaining a luxury brand image. Improvements are needed in administrative systems, training, and inter-departmental communication. The findings are expected to support operational refinement and serve as a reference for hospitality students and professionals seeking to improve guest service experiences.
PELATIHAN PEMANDU WISATA DAN KULINER TRADISIONAL DI DESA WISATA BATUAGUNG Meirejeki, I Nyoman; Suarta, I Ketut; Putra, I Komang Mahayana; Solihin, Solihin; Budiarta, I Putu
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 5 (2024): Vol. 5 No. 5 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i5.34727

Abstract

Desa Batuagung, berlokasi di pusat Kota Negara, dekat jalan provinsi penghubung Denpasar dan Gilimanuk, menjadikan desa ini mudah diakses oleh para wisatawan. Kemudahan akses ini membuka gerbang bagi pengunjung untuk menjelajahi berbagai objek wisata yang memikat di Desa Batuagung. Kegiatan ini diselenggarakan dengan tujuan, untuk membantu para pengelola desa wisata, dalam mengembangkan potensi wisata di desa mereka. Berdasarkan kesepakatan dengan tokoh masyarakat, kegiatan prioritas yang akan dilakukan adalah, melatih para pemandu wisata dalam memandu wisatawan yang berkunjung, membuat buku saku. Bagi ibu-ibu, diberikan pelatihan dalam membuat kuliner tradisional yang memanfaatkan produk pertanian desa setempat. Pelatihan secara resmi dibuka oleh Bapak Kepala Desa. diikuti oleh 10 orang pemandu wisata dan 10 orang Ibu PKK dan para pedagang. Pendekatan pelatihan dalam kegiatan ini dilakukan dengan tiga langkah: Pertama, instruktur memberikan materi pelatihan kepada para peserta. Kedua, instruktur akan memberikan penjelasan singkat untuk membantu memahami materi. Tahap akhir, peserta diminta untuk mempraktekan materi yang telah diberikan. Dari Pelatihan yan dilakukan peserta pelatihan sangat puas terhadap pelatihan yang dilakukan. Hasil nyata dari pelatihan ini adalah buku saku dalam bahasa Indonesia dan bahasa Inggris sebanyak 17 buku dan 5 jenis kuliner tradisional yang siap dijual kepada para pengunjung
Co-Authors Gede, I Gusti Ketut Harmini, AA Ayu Ngr. I Ketut Suarta I Nyoman Meirejeki I Putu Budiarta I Wayan Wirga Majid Wajdi Mandang, Selvie Ratna Ivone Mazher, Muhammad Ahmad Putri, Ni Made Kami Elisa Rastitiati, Ni Kade Juli SANJAYA, IDA BAGUS Sekarti, Ni Ketut Solihin Solihin Yasa, I Ketut