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Pradana, Hendra Andiananta
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SWOT Analysis of The Wulan Coffee Agroindustry Based on Geographic Indications Novita, Elida; Savira, Ultania Yisca; Purnomo, Bambang Herry; Pramitasari, Noven; Wahono, Puji; Pradana, Hendra Andiananta; Ismaniar Rahmadaningtyas, Resta Dwi
agriTECH Vol 44, No 3 (2024)
Publisher : Faculty of Agricultural Technology, Universitas Gadjah Mada, Yogyakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/agritech.59227

Abstract

Wulan Coffee Agroindustry is among the coffee-producing centers in Maesan Sub-district, Tanah Wulan Village. This Sub-district is included in the area to apply for certification by the Geographical Indication Protection Society (GIPS) for Hyang Argopuro Arabica Coffee products. Therefore, this research aimed to formulate a strategic recommendation for developing the Wulan Coffee Agroindustry in dealing with GI certification using the SWOT method. The study included identifying internal and external factors, weighting, and strategy analysis using the SWOT method. The results showed that the total score of the IFAS matrix was 1.178 while the EFAS matrix was 0.070, indicating the IE matrix’s position was in the first quadrant of the aggressive strategy. In quadrant I, an aggressive strategy could maximize the strength possessed by Wulan Coffee Agroindustry to deal with existing threats. The aggressive strategy consisted of implementing and maintaining SOP related to sustainable coffee cultivation and production methods, increasing promotional efforts, and branding of monthly coffee products based on GI. This strategy also included certification efforts for export product development, and improvement of coffee agrotourism clusters comprising several stakeholders such as village, sub-district, and the local government of Bondowoso Regency.
Co-Authors Afriliana, Asma Amaliya, Risky Bisri, Moch. Imron Mustofa Elida Novita Hartono, Tjahjo Herry Purnomo Humayro, Aisyah Idah Andriyani Ismaniar Rahmadaningtyas, Resta Dwi Jannah, Dwi Andriana Na'imatul Kamil, Nur Shodiqotul Lestari, Ning Puji Minandasari, Fila Adilia Mochammad Imron Awalludin Noven Pramitasari Puspitasari, Amelia Ika Rizki, Khofifah Faulina Romadona, Zakina Rusdianto, Andrew Setiawan Safrizal, Mohammad Rizki Salim, Moh. Bagus Savira, Ultania Yisca Soni Sisbudi Harsono, Soni Sisbudi Sri Wahyuningsih Sudirman, Nurfila Sari Tri Ayu Werdiningsih Wahono, Puji