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All Journal JURNAL SISTEM INFORMASI BISNIS MEANS (Media Informasi Analisa dan Sistem) Jurnal Informatika Teknologi dan Sains (Jinteks) Computer & Science Industrial Engineering Journal

Syastra, Muhammad Taufik

Universitas Putera Batam

Author-ID : 1150194

Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance

Published : 6 Documents Claim Missing Document

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Articles

Penggunaan Media Sosial dengan Pendekatan Model AIDA bagi Usaha Kecil dan Menengah Syastra, Muhammad Taufik; Adam, Steffi
JSINBIS (Jurnal Sistem Informasi Bisnis) Vol 7, No 2 (2017): Volume 7 Nomor 2 Tahun 2017
Publisher : Universitas Diponegoro

Small Medium Enterprise (SMEs) have a strategic role in the development of a country. Every SME needs to improve its competitive advantage. One way to improve the competitive advantage is to utilize social media in running the business. The research aims to This study aims to implement the use of social media with reference to the AIDA Model for SMEs. Â The fresearch focuses on social media facebook. SMEs are given training in using social media. Training participants as respondents from this research are 20 SMEs. The data analysis technique used is Miles and Hubermann. Results from this study indicate that the AIDA model can be used as an approach in using social media facebook. A total of 20 SMEs have been trained to use social media facebook based on AIDA model

Analisis Online Impulse Buying dengan menggunakan Framework SOR Syastra, Muhammad Taufik; Wangdra, Yvonne
JSINBIS (Jurnal Sistem Informasi Bisnis) Vol 8, No 2 (2018): Volume 8 Nomor 2 Tahun 2018
Publisher : Universitas Diponegoro

Electronic commerce (e-commerce) transactions in a country must be continuously improved to support the country's economic development. E-commerce owner are looking for efforts / strategies to increase sales. The effort that can be done is to conduct an study of impulsive purchases online. The framework used to conduct this study is SOR (Stimulus, Organism and Response). The purpose of this study is to identify the factors causing impulsive purchases online and which factors that have the highest contribution. This study focuses on mainstream e-commerce websites such as: tokopedia, lazada, bukalapak, shopee, and elevenia. The number of respondents was 105 people. Data analysis techniques are Descriptive Analysis. To strengthen the data, the researchers conducted interviews with 10 respondents. The findings of this study are the factors causing impulsive purchases: (1) Promotion / discounts; (2) Flash sale; (3) Popular this week item; (4) Hot list product; (5) Payment installment facilities. Factors that have the highest contribution are Promo / discount with a value of 64.8%. Promos / discounts are the most influential an impulsive buying desire in conventional markets and e-commerce

PERENCANAAN STRATEGIS SISTEM INFORMASI MENGGUNAKAN METODE WARD DAN PEPPARD SERTA ANITA CASSIDY Tiawan, Tiawan; Fajari, Muhamad Soleh; Mawarseh, Mawarseh; Novarini, Retno; Harahap, Ahmad Karim; Syastra, Muhammad Taufik; Khaerullah, Akbar; Kurniawan, Rifky; Maulid, Elfina; Irfayanti, Yulia; Sutrisno, Sutrisno; Wijayanti, Elisabeth Kurnia
Jurnal Informatika Teknologi dan Sains (Jinteks) Vol 6 No 4 (2024): EDISI 22
Publisher : Program Studi Informatika Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51401/jinteks.v6i4.4748

Innovation is needed in the era of global competition. To continue to grow, PT. China Taiping Insurance Indonesia must develop existing technology and information systems. Strategic planning is needed to realize the company's vision and mission and compete with competitors. Proper planning can also save costs in purchasing technology and information systems and renting services. Effectiveness and efficiency are important foundations for companies to run their business processes. As a general insurance company, PT. China Taiping Insurance Indonesia faces problems such as long insurance policy making, long risk acceptance, slow claim handling, inefficient accounting and financial processes, and time-consuming reinsurance grouping. To solve this problem, SWOT analysis is used to determine the company's strategic position as a basis for making a business strategy. Information is obtained from internal and external information flows using the Ward and Peppard and Anita Cassidy methods, with Critical Success Factors analysis from a SWOT perspective. The result is an application portfolio consisting of 9 applications in various strategic quadrants. This study produces IS business strategies, IT strategies, IS/IT management strategies, as well as recommendations for application portfolios, costs required, and implementation schedules that can be implemented at PT. China Taiping Insurance Indonesia.

RANCANG BANGUN APLIKASI PERHITUNGAN STATS POKEMON BERBASIS ANDROID Junius, Daniel; Syastra, Muhammad Taufik
Computer Science and Industrial Engineering Vol 3 No 3 (2020): comasie
Publisher : LPPM Universitas Putera Batam

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Game development began in the 1950s when computer scientists began making games and simulations that were easy to research or just wanted to play, games that year only used lines and dots, like pong, and from that year until now, game development has been increasingly rapidly from 8-bit games like Super Mario Bros to games that use VR (Virtual Reality) and AR (Augmented Reality). However, there are only two games that have survived from the beginning until now and there are 2 descendants, namely Super Mario and Pokemon, for the purpose of this research, the Researcher will be focusing on the Pokemon franchise. The purpose of this research is to give the players information and the potential of the Pokemon the player use and also decrease the time player spent playing the game. The research method used is using the waterfall model method which includes Requirements, Design, Testing, Implementation, Verification, and Maintenance where the system design uses UML (Unified Modeling Language) diagrams which includes Use Case Diagram, Sequence Diagram, Activity Diagram, and Class Diagram. The results of this research are the Android-based Pokemon Stats Calculator program that has been successfully designed according to the demands and needs of the Players and the Researcher, the Android-based Pokemon Stats Calculator program has been built more efficiently and more effectively and can reduce various errors that occur unlike before using Microsoft Office Excel. Keywords: Android; Pokemon; UML.

RANCANG BANGUN SISTEM INFORMASI EVENT ORGANIZER BERBASIS WEB DI ANTIQUE SALON DAN PELAMINAN PRATAMA, MUHAMMAD IQBAL; Syastra, Muhammad Taufik
Computer Science and Industrial Engineering Vol 5 No 3 (2021): Comasie
Publisher : LPPM Universitas Putera Batam

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Information technology serves to help facilitate human work in all aspects of life. The Infortmation Systems is functioned for the purpose of improving the Event Organizer service. A website - based infortmation systems is needed as a transmitter of informations in increasing customer interest so that they can see details of items and packages in detail. The method of data collection is by a using obserrvation techniques, literrature studies, and interviewss. The systems diesign methode used is the waterfalls where the stagess are plannings, analysise, design, and system testings. Website designs using CodeIgniter4 framework, Bootstrap4, and MySQLto shortens the times with satisffactory result. With the developments of this informations systems, it is hoped that it can be a solutions to the problemss faced at Antique Salon and aisles in conveying detailed information regarding details of items, packages, services offered and other features.

Data Mining Rekomendasi Pemakaian Skincare Simanjuntak, Pastima; Pangaribuan, Hotma; Syastra, Muhammad Taufik
MEANS (Media Informasi Analisa dan Sistem) Volume 6 Nomor 1
Publisher : LPPM UNIKA Santo Thomas Medan

Facial treatments or skincare treatments contained in beauty care are divided into two categories, namely home treatment (such as giving face soap, morning cream, night cream, etc.) and direct care (such as facials, chemical peels, and so on). Home treatment facials consist of a variety of care products. Each home treatment product has a specific function both for treating the face or fixing the skin on consumers' faces such as acne, black spots, blackheads, oily skin, and others. Therefore, in order to determine the right home treatment product for consumers, knowledge of the usefulness of a home treatment product is needed. One of the factors of trade problems that exist in Batam City, there are still many products that enter without knowing whether the product is safe or not to be used, especially for cosmetic or skincare products where many cosmetic products are not licensed by BPOM but can still be traded to the people of Batam City. Finding skincare cosmetics that are good for the community is very difficult, because too many skincare products are sold in the market that do not have a BPOM permit and it will be dangerous for people who use these products. It is also due to the absence of a recommendation from a doctor or a beautician, which causes the wrong or bad skincare selection and will have a bad impact on one's face. The purpose of this study was to make recommendations for the use of skincare products in Batam City. For this reason, through this research, the researcher intends to apply one of the data mining techniques with the naÃ¯ve Bayes algorithm with software implementation using the Tanagra 4.1 software, where the results of this study can be used to see consumer buying patterns that have been neglected to increase product sales, and also see the decisions made to help recommendations for skincare use in Batam City.

Co-Authors Elfina Maulid Fajari, Muhamad Soleh Harahap, Ahmad Karim Irfayanti, Yulia Junius, Daniel Khaerullah, Akbar kurniawan, Rifky Mawarseh, Mawarseh Novarini, Retno Pangaribuan, Hotma Pratama, Muhammad Iqbal Simanjuntak, Pastima Steffi Adam Sutrisno, Sutrisno Tiawan, Tiawan Wangdra, Yvonne Wijayanti, Elisabeth Kurnia

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