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All Journal JURNAL SISTEM INFORMASI BISNIS MEANS (Media Informasi Analisa dan Sistem) Jurnal Informatika Teknologi dan Sains (Jinteks) Computer & Science Industrial Engineering Journal
Syastra, Muhammad Taufik
Universitas Putera Batam
Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance

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Journal : JURNAL SISTEM INFORMASI BISNIS

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Penggunaan Media Sosial dengan Pendekatan Model AIDA bagi Usaha Kecil dan Menengah Syastra, Muhammad Taufik; Adam, Steffi
JSINBIS (Jurnal Sistem Informasi Bisnis) Vol 7, No 2 (2017): Volume 7 Nomor 2 Tahun 2017
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3287.657 KB) | DOI: 10.21456/vol7iss2pp114-119

Abstract

Small Medium Enterprise (SMEs) have a strategic role in the development of a country. Every SME needs to improve its competitive advantage. One way to improve the competitive advantage is to utilize social media in running the business. The research aims to This study aims to implement the use of social media with reference to the AIDA Model for SMEs.  The fresearch focuses on social media facebook. SMEs are given training in using social media. Training participants as respondents from this research are 20 SMEs. The data analysis technique used is Miles and Hubermann. Results from this study indicate that the AIDA model can be used as an approach in using social media facebook. A total of 20 SMEs have been trained to use social media facebook based on AIDA model
Analisis Online Impulse Buying dengan menggunakan Framework SOR Syastra, Muhammad Taufik; Wangdra, Yvonne
JSINBIS (Jurnal Sistem Informasi Bisnis) Vol 8, No 2 (2018): Volume 8 Nomor 2 Tahun 2018
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (5922.359 KB) | DOI: 10.21456/vol8iss2pp133-140

Abstract

Electronic commerce (e-commerce) transactions in a country must be continuously improved to support the country's economic development. E-commerce owner are looking for efforts / strategies to increase sales. The effort that can be done is to conduct an study of impulsive purchases online. The framework used to conduct this study is SOR (Stimulus, Organism and Response). The purpose of this study is to identify the factors causing impulsive purchases online and which factors that have the highest contribution. This study focuses on mainstream e-commerce websites such as: tokopedia, lazada, bukalapak, shopee, and elevenia. The number of respondents was 105 people. Data analysis techniques are Descriptive Analysis. To strengthen the data, the researchers conducted interviews with 10 respondents. The findings of this study are the factors causing impulsive purchases: (1) Promotion / discounts; (2) Flash sale; (3) Popular this week item; (4) Hot list product; (5) Payment installment facilities. Factors that have the highest contribution are Promo / discount with a value of 64.8%. Promos / discounts are the most influential an impulsive buying desire in conventional markets and e-commerce
Co-Authors Elfina Maulid Fajari, Muhamad Soleh Harahap, Ahmad Karim Irfayanti, Yulia Junius, Daniel Khaerullah, Akbar kurniawan, Rifky Mawarseh, Mawarseh Novarini, Retno Pangaribuan, Hotma Pratama, Muhammad Iqbal Simanjuntak, Pastima Steffi Adam Sutrisno, Sutrisno Tiawan, Tiawan Wangdra, Yvonne Wijayanti, Elisabeth Kurnia