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All Journal Journal of Management and Innovation Entrepreneurship (JMIE) Jurnal Hasil Inovasi Masyarakat (JHIM)
Azi Nugraha
Universitas Catur Insan Cendekia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Strategi Pengelolaan Hubungan Industrial dalam UMKM Kerupuk Rambak di Penggung Kota Cirebon Putri Zalfa Zahira; Adisty Putri Salsabila; Jeniffer Thalia Purnama; Azi Nugraha; Michael Hendrawan; Ni Wayan Fitriana Ayu
Jurnal Hasil Inovasi Masyarakat Vol. 3 No. 1 (2026): January - June (In Progress)
Publisher : Borneo Novelty Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70310/jhim.2026.03010663

Abstract

Penelitian ini membahas strategi pengelolaan hubungan industrial dalam UMKM Kerupuk Rambak  di Penggung, Kota Cirebon. Fokus utama penelitian ini adalah menganalisis sistem ketenagakerjaan berbasis kekeluargaan, sistem pengupahan, serta tantangan hubungan industrial yang dihadapi oleh UMKM ini. Metode yang digunakan adalah pendekatan deskriptif-kualitatif dengan studi kasus melalui wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa sistem ketenagakerjaan di UMKM ini masih bersifat fleksibel dan berbasis kepercayaan keluarga, tanpa kontrak kerja formal maupun jaminan sosial. Pengupahan dilakukan dengan sistem borongan berdasarkan jumlah produksi, yang memberikan fleksibilitas tetapi juga menciptakan ketidakpastian pendapatan bagi pekerja. Kurangnya regulasi dan struktur formal dalam hubungan industrial berpotensi menimbulkan konflik dan keterbatasan dalam pengembangan tenaga kerja. Oleh karena itu, penelitian ini merekomendasikan penerapan sistem manajemen tenaga kerja yang lebih profesional tanpa menghilangkan nilai kekeluargaan, seperti penyusunan standar kerja, mekanisme pengupahan yang lebih stabil, serta peningkatan akses terhadap jaminan sosial. Dengan demikian, UMKM dapat meningkatkan kesejahteraan pekerja sekaligus menjaga keberlanjutan usaha dalam jangka panjang.
A STIMULUS-RESPONSE PERSPECTIVE ON THE EFFECT OF STORE ATMOSPHERE AND VISUAL MERCHANDISING ON IMPULSE BUYING IN MINIMARKET RETAIL: EVIDENCE FROM CIREBON REGENCY Azi Nugraha; Suwandi Suwandi; Feri Fauzi
Journal of Management and Innovation Entrepreneurship (JMIE) Vol. 4 No. 1 (2026): October
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jmie.v4i1.4619

Abstract

This study aims to analyze the influence of Store Atmosphere and Visual Merchandising on Impulse Buying behavior among Alfamart consumers in Cirebon Regency, both partially and simultaneously, using the Stimulus-Response (S-R) theory as the analytical framework. A quantitative approach with an associative design was employed, involving a sample of 120 respondents selected through purposive sampling. Respondents were consumers who had purchased products at Alfamart in Cirebon Regency at least once during the specified three-month period and were at least 17 years old. Data were collected through questionnaires and analyzed using multiple linear regression with SPSS. The results show that Store Atmosphere has a positive and significant effect on Impulse Buying (t = 2.738; sig. = 0.007), and Visual Merchandising also has a positive and significant effect (t = 4.784; sig. = 0.000), with a stronger effect than Store Atmosphere. Simultaneously, both variables have a positive and significant effect on Impulse Buying (F = 66.532; sig. = 0.000), jointly explaining 52.4% of the variation in Impulse Buying. These findings imply that Alfamart management should optimize store atmosphere and visual product arrangement, particularly checkout-point displays, as an integrated strategy to encourage consumers' unplanned purchases
Co-Authors Adisty Putri Salsabila Feri Fauzi Jeniffer Thalia Purnama Michael Hendrawan Ni Wayan Fitriana Ayu Putri Zalfa Zahira Suwandi Suwandi