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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Ramadhani Oktaviana Putri
Universitas Sains dan Teknologi Komputer
Economics, Econometrics & Finance

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STUDY OF GEN Z ACCEPTANCE ANALYSIS IN USING DIGITAL QUICK RESPONSE INDONESIA STANDARD (QRIS) AS A DIGITAL TRANSACTION TOOL Luthfy Purnanta Anzie; Gibson Manalu; Sherly Dwi Ditzi Savitri; Ramadhani Oktaviana Putri; Edwin Zusrony
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.15332

Abstract

This study aims to clarify the relationship between perceived usefulness and perceived ease of use on behavioral intention, with the attitude towards using the QRIS application serving as a mediator. This study focuses on examining the adoption of QRIS as a digital transaction tool among Gen Z. This study utilizes a quantitative approach, involving a sample of 150 Gen Z participants from Central Java Province, chosen through purposive sampling and assessed via a questionnaire instrument. The findings suggest that the perceived usefulness and ease of use significantly impact Gen Z's intention to engage with the QRIS application. Further data suggest that the perceived ease of use does not have a significant impact on attitudes regarding the utilization of variables. This study investigates the application of QRIS technology as a digital payment system through the framework of the Technology Acceptance Model (TAM), focusing on individuals from Generation Z aged 18-25 in Central Java. The findings of the study reveal a favorable impact of perceived utility, perceived ease of use, and attitude towards usage on the behavioral intention regarding the QRIS application. The findings reveal a preference among Generation Z for utilizing digital payment transactions through the QRIS application.
The Impact of E-WOM and Flash Sales on Impulse Buying Among Gen Z E-Commerce Users: The Mediating Role of Positive Emotions Ramadhani Oktaviana Putri; Edwin Zusrony; Wesly Tumbur ML Tobing; Pindo Asti
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 5 No. 4 (2026): November: Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v5i4.4939

Abstract

This study aims to analyze the influence of Electronic Word of Mouth (E-WOM) and Flash Sales on increasing impulse buying among Gen Z e-commerce users, emphasizing the mediating role of Positive Emotion. This research uses a quantitative approach with a total of 60 respondents in Semarang Regency, selected through non-probability purposive sampling. Data were collected using a questionnaire with a 1–5 Likert scale. Data analysis was conducted using SEM-PLS through SmartPLS version 4.1.1.8. The research results show that E-WOM does not have a positive and significant effect on impulse buying, while Flash Sales have a positive and significant effect on impulse buying. Furthermore, Positive Emotion has been proven to mediate the relationship between E-WOM and Flash Sales on impulse buying behavior. These findings indicate that digital communication and limited-time promotional strategies can influence impulse buying behavior through positive emotional responses among Gen Z e-commerce users. This research provides practical contributions to e-commerce managers in designing more effective marketing strategies by leveraging the power of digital communication and limited-time promotions to encourage consumer purchasing behavior.
Co-Authors Edwin Zusrony Gibson Manalu Luthfy Purnanta Anzie Pindo Asti Sherly Dwi Ditzi Savitri Wesly Tumbur ML Tobing