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All Journal Laa Maisyir Jurnal Ekonomi Islam EKSPANSI al-Uqud : Journal of Islamic Economics Jurnal Kajian Peradaban Islam JURNAL EKONOMI SYARIAH Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Al-Awqaf: Jurnal Wakaf dan Ekonomi Islam Coopetition : Jurnal Ilmiah Manajemen Jurnal Kajian Peradaban Islam Al-Tijary : Jurnal Ekonomi dan Bisnis Islam Management Analysis Journal
Al Adawiyah, Rumaisah Azizah
Universitas Pendidikan Indonesia
Religion Economics, Econometrics & Finance Education Social Sciences Other

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Purchasing Decisions for Cosmetic Products Through Retail Cosmetic Stores: Analysis of Retail Marketing Mix and Halal Awareness Nadzira Azzahra; Hilda Monoarfa; Rumaisah Azizah Al Adawiyah
LAA MAISYIR: Jurnal Ekonomi Islam The 2nd International Collaboration Conference on Islamic Economics (ICCEIS) 2024 “Global Innovati
Publisher : Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to provide an overview and analyze the following factors: price, location, product diversity, and store atmosphere in the retail mix and halal awareness on customer decisions to buy halal cosmetics products at Sociolla stores in Bandung. This research uses a descriptivecausality approach and uses SmartPLS software to conduct PLS-SEM analysis. Respondents in this study were people in Bandung who had bought cosmetics at Sociolla stores in Bandung, with a total sample size of 261 respondents. The results of research conducted on descriptive analysis have shown that all variables are in the high category. Then, the results showed that price, location, and product diversity had a positive effect on cosmetic purchasing decisions at the Sociolla store in Bandung. Meanwhile, the variables of shop atmosphere and halal awareness have no effect on cosmetic purchasing decisions at the Sociolla store in Bandung. This research implies that the Sociolla store in the city of Bandung can optimize retail marketing strategies through expanding price segmentation, stocking fulfilled goods, and choosing locations with consideration of similar stores, as well as to the government to pay more attention to the spread of non-halal cosmetics.
Analisis Pengaruh Inflasi, Produk Domestik Bruto dan Bagi Hasil terhadap dana pihak ketiga Bank Umum Syariah tahun 2014-2019 Sugiharti, Eliana Siti; Wulandari, Neni Sri; Al Adawiyah, Rumaisah Azizah
JURNAL EKONOMI SYARIAH Vol 6, No 2 (2021): Jurnal Ekonomi Syariah
Publisher : Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jes.v6i2.2557

Abstract

Dana Pihak Ketiga Bank Umum Syariah mengalami fluktuasi dan meningkat, pertumbuhan total aset di Indonesia mengalami perlambatan dan dana pihak ketiga merupakan komponen utama aset. Semakin besar dana pihak ketiga maka semakin besar pula aset perbankan. Maka posisi dana pihak ketiga menjadi penting dalam perkembangan aset perbankan. Penelitian ini bertujuan untuk melihat gambaran serta pengaruh Inflasi, Produk domestik bruto dan Bagi Hasil terhadap Dana pihak ketiga Bank Umum Syariah di Indonesia tahun 2014-2019. Metode penelitian yang digunakan dalam penelitian ini adalah metode deskriptif kuantitatif. Sampel penelitian berjumlah delapan Bank Umum Syariah yang diperoleh berdasarkan purposive sampling dengan periode penelitian selama enam tahun penelitian. Data yang digunakan adalah data sekunder. Metode yang digunakan analisis regresi data panel dengan  Eviews 9. Hasil penelitian ini menunjukkan bahwa produk domestik bruto berpengaruh terhadap dana pihak ketiga, inflasi tidak berpengaruh terhadap dana pihak ketiga dan Bagi hasil tidak berpengaruh terhadap dana pihak ketiga. Hal yang dapat dilakukan Bank Syariah dalam meningkatkan Dana Pihak Ketiga yaitu meningkatkan kinerja dalam pelaksanaan kegiatannya dan memberikan pembiayaan kepada sektor riil sehingga pendapatan masyarakat dapat meningkat dan masyarakat dapat menyisihkan sebagian pendapatan untuk saving.
Green Park Energy sebagai Strategi Inovatif Peningkatan Energi Terbarukan di Indonesia Berbasis Green Wakaf Hardiansyah, Kiki; Kanthi Pawening Tyas; Qintar Alifah Ristiana; Risma; Tuti; Rumaisah Azizah Al Adawiyah
Al-Awqaf: Jurnal Wakaf dan Ekonomi Islam Vol. 16 No. 1 (2023): Al-Awqaf: Jurnal Wakaf dan Ekonomi Islam
Publisher : Badan Wakaf Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47411/al-awqaf.Vol16Iss1.183

Abstract

This article aims to develop the concept of green park energy to provide alternative solutions for increasing renewable energy in Indonesia based on green waqf. The research method used is descriptive qualitative with a conceptual type of article. Green park energy is a program that aims to increase the capacity of renewable energy in Indonesia and a means of community recreation in the form of parks. The park will produce electrical energy due to the conversion of various renewable energy such as water flow, solar light, wind or wind movement, biomass energy, and supporting renewable energy derived from pressure into electrical energy and supporting energy such as cooking fuel and vehicle fuel. In its financing, this green project is supported by waqf funds. The park will produce electrical energy due to the conversion of various renewable energy such as water flow, solar light, wind or wind movement, biomass energy, and supporting renewable energy derived from pressure into electrical energy and supporting energy such as cooking fuel and vehicle fuel. In its financing, this green project is supported by waqf funds.
Analysis of the Influence of Brand Advertising and Brand Attachment on Consumer Purchasing Decisions in the Fashion Industry Azizah, Zainab; Al Adawiyah, Rumaisah Azizah; Mussanadah, Atik Ul
Management Analysis Journal Vol. 13 No. 3 (2024): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v13i3.24105

Abstract

This study aims to analyze the influence of brand advertising and brand attachment on consumer purchasing decisions in the fashion industry. This study is motivated by the importance of understanding marketing strategies that can drive consumer behavior amidst increasingly competitive brand competition. A quantitative approach was used in this study, with a survey method through online questionnaire distribution to randomly selected respondents. A total of 172 valid respondents participated in this study. Data analysis was carried out using the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique through SmartPLS software. The results showed that brand advertising had a significant effect on brand attachment (β = 0.628; T = 14.79; p <0.001) and on purchasing decisions (β = 0.377; T = 4.22; p <0.001). In addition, brand attachment also had a significant effect on purchasing decisions (β = 0.238; T = 2.35; p = 0.019). These findings indicate that effective advertising strategies can not only increase consumer brand attachment but also directly and indirectly drive purchasing decisions. Therefore, companies in the fashion industry need to integrate emotional approaches in advertising to strengthen brand attachment and create consumer loyalty.
Co-Authors Adirestuty, Fitranty Atik Ul Mussanadah AZIZAH, ZAINAB Chazanah , Indah Nur Dadan Hamdani Dhidhin Noer Ady Rahmanto Fakhry Hafiyyan Kurniawan Firmansyah , Egi Arvian Hardiansyah, Kiki Hilda Monoarfa Imas Nurani Islami Irsyad, Syaiful Muhammad Juliana Juliana Juliana Juliana Kanthi Pawening Tyas Manne, Firman Muhamad Wafa Rizaldi Nadzira Azzahra Oroji, Ahamad Muhammad Qintar Alifah Ristiana Revinda, Relly Ririn Tri Ratnasari Risma Risna Febriyanti Ropi Marlina Rozmita Dewi Yuniarti Rumaisha Silvia Isfiyanti Sugiharti, Eliana Siti Tia Yuliawati Tuti Umar, Abdurrauf Wulandari, Neni Sri