Article Per Year (5 Year)
p-Index From 2021 - 2026
1.686
P-Index
This Author published in this journals
All Journal Scan : Jurnal Teknologi Informasi dan Komunikasi Jurnal Ilmiah Pariwisata Jurnal Industri Pariwisata Jurnal Informatika Teknologi dan Sains (Jinteks) Siwayang Journal: Publikasi Ilmiah Bidang Pariwisata, Kebudayaan, dan Antropologi Toba: Journal of Tourism, Hospitality, and Destination Jurnal ADAM : Jurnal Pengabdian Masyarakat Jurnal Sistem Informasi Jurnal Sains Terapan Pariwisata Jurnal Ilmiah Betrik : Besemah Teknologi Informasi dan Komputer
Widodo, Bambang
Perhotelan, Politeknik Sahid
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Transportation Veterinary Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
BAURAN PEMASARAN DIGITAL PRODUK MAKANAN DI RESTORAN PAN & CO Widodo, Bambang; Oktarina, Shella
SIWAYANG Journal: Publikasi Ilmiah Bidang Pariwisata, Kebudayaan, dan Antropologi Vol. 2 No. 3 (2023)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/siwayang.v2i3.1804

Abstract

In this era of digitalization, the development of food businesses in Indonesia has experienced a rapid increase, so companies have to implement various methods to market the products they sell. This research aims to determine and evaluate the marketing mix used at the Pan & Co Artisan Central Park Mall restaurant. This type of research is descriptive qualitative, data was obtained using the triangulation method through direct observation, interviews, and social media Instagram and TikTok. The data obtained was analyzed using 7P marketing mix analysis (Product, People, Price, Place, Process, Physical Evidence) with assessment scores using a Likert scale. The research results showed that the highest score for place was 5, followed by price and people 4.8, then physical evidence and product 4.6, then process 4.3 and finally the lowest was promotion, only 3.3. From the research results, it was concluded that the digital marketing mix using the 7P method was quite good, it just needed special emphasis on handling customer complaints and service standards, especially reviews on social media.
Co-Authors Abi Saptadinata Ainisyah Nur Dasiah Ary Rahman Baskoro Harwindito Edya Windi Aprilia Feriyal Perrisi Fransiska Laju Aran Hakim, Arip Rahmat Harefa, Kecitaan Hartati Tobing Heru Suheryadi Ika Nur Fatimah Jessica Carmelita M. Rizky Rochmadhony Nugroho, Chendri Irawan Satrio Oktarina, Shella Rahman Fauzan Saskia, Luthfia Suharjito Suharjito Suharjito Suharjito, Suharjito Widyastuti, Rita