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All Journal Sawwa: Jurnal Studi Gender Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Jurnal Analisis Bisnis Ekonomi Jurnal Manajemen Universitas Bung Hatta Jurnal Manajemen Stratejik dan Simulasi Bisnis Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Informatika Ekonomi Bisnis Jurnal Analisis Bisnis Ekonomi
Lenggogeni, Sari
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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STUDI EKSPLORATORI TERHADAP SEGMENTASI SERTA ATRIBUT METROSEKSUAL TERHADAP JASA SALON (Studi Kasus : Pria Metroseksual di Jakarta) Lenggogeni, Sari
Jurnal Analisis Bisnis Ekonomi Vol 5 No 2 (2007): Volume 5, Nomor 2, Oktober 2007
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (643.325 KB)

Abstract

A new segment so called Metrosexsual is an emerging issue in the marketng?s world today. They has been widespread appeared in most of big cities over the world. They are know as narcist guy, hedonic and mostly find themselves as a customer of beauty salon services. These males mostly found themselves in the following characters : they tend to have intensive treatment in fitness cener, social butterfly, fashion oriented. These phenomenon is a potential marke for beauty salon service which provide several treatment to support their lifestyle. Based on the needs to explore some characters both in demographic also pshyycographic segmentation, further to dig informations about beauty salon attributes toward metrosexual importance, a research using judgmental sampling method was conducted amongst 100 males respondents judged as metrosexual segment in Jakarta. This study aims to find out how the metrosexual behave in the term of a beauty salon services customer, to this service?s attributes. The result shows that there are 11 attributes affect decision of metrosexual segment in term of selecting beauty salon services. The demographic segmentatin shows that majority of men aged 20-19 years old, unmarried, student and private sector employees were the biggest group amongst overall respondent, meanwhile, pshycographic segmentation were divided up into three groups, namely ; the happy active man, conventional, and trend follower.
EXPLORING GEOPARK DESTINATION VALUE Nafri, Intan Aryati; Lenggogeni, Sari
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 5 No 1 (2020)
Publisher : Economic Faculty, Attahiriyah Islamic University

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Abstract

Purpose- This research aims to analyze and explore the information of Geopark and its component which are cultural values, scenic values, environmental values, social valuesDesign/methodology/approach- In this study the authors used qualitative research which produces descriptive that directed to describe the phenomena that occur related to Geopark tourismFindings- this study gave a conclusion about the new value created in the geopark, they are emotional value and financial value which differs from the concept of the. Scenic value, Environmental value, Cultural value, Social value are the same as the concept in reference journal of this research. Implications- the result shows that indicating that values can still be generalized while Environmental values are the most considered by tourists to visit GeoparkKeywords: geopark, cultural values, scenic values, environmental values, social values
THE IMPACT OF TRAVEL RISK PERCEPTION IN COVID 19 AND TRAVEL ANXIETY TOWARD TRAVEL INTENTION ON DOMESTIC TOURIST IN INDONESIA Angguni, Frisye; Lenggogeni, Sari

Publisher :

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (74.741 KB) | DOI: 10.31955/mea.v5i2.1108

Abstract

This research aims to find out the relationship between travel risk perceptions in Covid 19 and travel anxiety, toward travel intention among domestic tourists in Indonesia during the Covid 19 Pandemic. The population in this study are all potential domestic tourists in Indonesia with sampling techniques use in probability sampling. This research Data were collected from 225 potential domestic tourists via an online survey and analyzed using Partial Least Square (PLS) with structural equation modeling (SEM). The results of this study revealed that health crises that occur such as the Covid 19 Pandemic can lead to negative travel risk perceptions of the tourists, such as travel bans issues, travel restrictions, and susceptibility to getting infected by Covid 19 while traveling. Furthermore, the travel risk perception then affects the travel anxiety and travel intention of these tourists. In addition to seeing tourists' perceptions of risk, travel anxiety, and their effect on travel intentions, the results of this study are also complemented by suggestions and implications for stakeholders in the tourism industry in Indonesia who are expected to be treated to face these posts. -Covid 19 pandemic situations. Psychological factors such as anxiety are found mediated between tourists' perceptions of travel risks during the Covid 19 period and their intention to travel.
The Influence of Live Streaming, Customer Trust and Pro-Domestic Ethnocentrism on Purchase Intention with Customer Attitude as a Mediation Variable on Local Fashion Brand Products Through Tiktok Sari, Rahmi Putri; Syafrizal; Lenggogeni, Sari
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i3.695

Abstract

The presence of e-commerce and online trading platforms has enabled and directed people to buy goods online anywhere and anytime. Sellers can choose various online trading methods that best suit the business model, one of which is live streaming through the Tiktok social media platform. This study aims to investigate the effect of Prodomestic Etnocentrism, Customer Trust and Live Streaming on Purchase Intention wich are mediated by customer trust. Online survey was applied to 160 respondents. Research instruments were adapted from previous studies. Structural equation modelling was applied to analyzed the data of this research by using Smart PLS 4.0 software. The results showed that live streaming and customer trust have an important and meaningful impact on customer attitudes. The impact of live streaming, customer trust, and customer attitude on purchase intention is significant. This study also found the significant role of attitude in mediating relationship between live streaming and customer trust towards purchase intention. But, pro-domestic ethnocentrism didn’t have significant effect to both of customer attitude and purchase intention in Tiktok.
Pengaruh Personalitas Destinasi terhadap Niat Berkunjung Kembali Wisatawan Gen Z dan Milenial Nurina, Anissa Rianti; Lenggogeni, Sari; Verinita, V
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.712

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh personalitas destinasi Sumatera Barat terhadap niat berkunjung kembali wisatawan nusantara. Penelitian ini berfokus pada Generasi Z dan Milenial yang berkunjung ke Sumatera Barat dalam kurun dua tahun terakhir. Penelitian ini menggunakan purposive sampling dengan kriteria berusia antara 18 dan 42 tahun, dan bertempat tinggal di luar Sumatera Barat. Data dari 178 responden dianalisis menggunakan software SPSS Amos untuk Confirmatory Factor Analysis (CFA) dan uji hipotesis. Hasil penelitian menunjukkan bahwa personalitas destinasi, keseruan dan ketangguhan, memberikan pengaruh positif dan signifikan secara statistik terhadap niat berkunjung kembali ke Sumatera Barat.
“Kepala Putik” on Women: Perspectives and Challenges in Balancing the Dual Role as Mother and Worker in Indonesia Primadona, Fitry; Lenggogeni, Sari
Sawwa: Jurnal Studi Gender Vol. 19 No. 1 (2024): April
Publisher : Pusat Studi gender dan Anak (PSGA) Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/sa.v19i1.22521

Abstract

The dual roles carried out by Indonesian women as both mothers and workers have increasingly garnered attention amidst dynamic social and economic changes. This article explores the concept of "Kepala Putik" as a perspective accompanied by the stigma faced by Indonesian women in fulfilling these dual roles. The research utilizes a qualitative method with a literature study approach. The primary data sources stem from a comprehensive review of relevant literature, including scholarly articles, books, and reports related to the dual roles of women in Indonesia. This study highlights the increasing participation of women in the workforce in Indonesia, focusing on a literature analysis to understand the social perspectives and challenges faced by women in balancing these dual roles. The uniqueness of this research lies in its emphasis on the specific concept of "Kepala Putik" and how this stigma uniquely affects Indonesian women. The findings of this study reveal the complexity of stereotypes and social norms related to women who choose to work while continuing to fulfil their roles as mothers.
Faktor-Faktor Yang Mempengaruhi Niat Konsumen Untuk Membeli Mobil SUV Di Kota Padang (Studi Pada Mobil Merek Pajero Sport & Fortuner) Krismont, Munia; Lenggogeni, Sari; Syafrizal, Syafrizal
Jurnal Manajemen Stratejik dan Simulasi Bisnis 2025: Just Accepted Manuscript and Article In Press 2025
Publisher : Fakultas Ekonomi Universitas Andalas

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Abstract

According to the 2023 report from the Central Statistics Agency (BPS) of Padang, the income of Padang residents increased by 4.62%, leading to a rise in consumer spending on luxury products and cars each year. The most notable aspects of SUV purchases and usage in Padang are the brand image and the perceived value of these luxury vehicles. This underscores the importance of research related to SUV purchase decisions in the city. This study aims to determine the influence of brand image, motivation to buy, and product value on the decision to purchase SUVs. Additionally, it seeks to explore the impact of brand image, motivation to buy, and product value on purchasing decisions for specific SUV models (Pajero and Fortuner). The research employs a quantitative survey method, involving 195 respondents surveyed through both online and printed questionnaires. The survey procedure consists of five stages: questionnaire distribution, data verification, structural correlation analysis, effect presentation, and predictive analysis. Questionnaires are distributed using online and printed methods, with participants volunteering to participate and informed of their right to withdraw at any time. The findings indicate that the variables of brand image, emotional value, and social value have a positive and significant influence on purchase intention. Conversely, the variables of motivation to buy, functional value, and economic value do not significantly affect purchase intention, suggesting that these factors are less relevant for respondents in this study regarding SUV purchase intentions for Pajero Sport and Fortuner. The collected data will be analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. Practically, this research provides guidance for companies on strategies to promote SUV products such as Pajero Sport and Fortuner to enhance sales performance. ABSTRAK Berdasarkan laporan Badan Pusat Statistik (BPS) Padang tahun 2023, pendapatan masyarakat Padang mengalami peningkatan sebesar 4,62%, yang menyebabkan kenaikan pengeluaran konsumen untuk produk-produk mewah dan mobil setiap tahunnya. Aspek paling menarik dari pembelian dan penggunaan mobil SUV di kota Padang adalah citra merek dan nilai produk dari kendaraan mewah tersebut. Hal ini menyoroti pentingnya penelitian terkait keputusan pembelian mobil SUV di kota Padang. Penelitian ini bertujuan untuk menentukan pengaruh citra merek, motivasi untuk membeli, dan nilai produk terhadap keputusan pembelian mobil SUV. Selain itu, penelitian ini juga bertujuan untuk mengeksplorasi pengaruh citra merek, motivasi untuk membeli, dan nilai produk terhadap keputusan pembelian mobil SUV (Pajero dan Fortuner). Studi ini menggunakan metode survei kuantitatif dengan melibatkan 195 responden yang akan disurvei melalui kuesioner berbasis online dan cetak. Prosedur survei mencakup lima tahap: pengumpulan kuesioner, verifikasi data, analisis korelasi struktural, penampilan efek, dan analisis prediktif. Kuesioner akan didistribusikan dengan metode berbasis cetak dan online, dan peserta akan berpartisipasi secara sukarela dengan informasi bahwa mereka dapat berhenti menjawab kapan saja. Hasil penelitian menunjukkan bahwa variabel brand image, emotional value dan social value memiliki pengaruh positif dan signifikan terhadap purchase intention, sebaliknya variabel motivation to buy, functional value dan economic value tidak berpengaruh terhadap purchase intention yang mengindikasikan bahwa untuk responden penelitian ini variabel tersebut tidak begitu berpengaruh terhadap purchse intention mobil SUV pajero sport dan fortuner. Data yang dikumpulkan akan dianalisis menggunakan metode Partial Least Squares Structural Equation Modeling (PLS-SEM). Secara praktis penelitian ini memberikan pedoman bagi perusahaan untuk melakukan strategi apa yang akan digunakan untuk promosi produk mobil SUV pajero sport dan fortuner untuk meningkatkan penjualan.
Generational Dynamics in Social Media: Harnessing Instagram for Value Co-Creation in Tourism Kemala Sari, Mareta; Prima Lita, Ratni Prima Lita; Lenggogeni, Sari; Ma’ruf Ma’ruf
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 20 No 1 (2025): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v20i1.27135

Abstract

This study analyzes how the influence of social media as a form of smart tourism technology (STT) affects the formation of value co-creation (VCC) in the home base accommodation industry.  Furthermore, to see whether gender and generation become control variables in the relationship between smart tourism technology and value co-creation, is the purpose of this study. This study was conducted with a quantitative descriptive method.  Conducted on 135 tourists in 17 home base accommodation destinations in West Sumatra, collecting data through official accounts of tourist destination managers. Partial least squares structural equation modeling and SPSS V.24 were used to analyze data and test hypotheses. The results found, where smart tourism technology has a positive and significant influence on value co-creation. Through social media, as a form of smart tourism technology, destination management organizations are able to involve tourists as co-producers in creating a sense of pleasure and an unforgettable experience. Gender does not moderate the effect of STT on VCC. The generation variable, is a moderating variable between STT and VCC. where generation strengthens the relationship between STT and VCC.
“Kepala Putik” on Women: Perspectives and Challenges in Balancing the Dual Role as Mother and Worker in Indonesia Primadona, Fitry; Lenggogeni, Sari
Sawwa: Jurnal Studi Gender Vol. 19 No. 1 (2024): April
Publisher : Pusat Studi gender dan Anak (PSGA) Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/sa.v19i1.22521

Abstract

The dual roles carried out by Indonesian women as both mothers and workers have increasingly garnered attention amidst dynamic social and economic changes. This article explores the concept of "Kepala Putik" as a perspective accompanied by the stigma faced by Indonesian women in fulfilling these dual roles. The research utilizes a qualitative method with a literature study approach. The primary data sources stem from a comprehensive review of relevant literature, including scholarly articles, books, and reports related to the dual roles of women in Indonesia. This study highlights the increasing participation of women in the workforce in Indonesia, focusing on a literature analysis to understand the social perspectives and challenges faced by women in balancing these dual roles. The uniqueness of this research lies in its emphasis on the specific concept of "Kepala Putik" and how this stigma uniquely affects Indonesian women. The findings of this study reveal the complexity of stereotypes and social norms related to women who choose to work while continuing to fulfil their roles as mothers.
STUDI EKSPLORATORI TERHADAP SEGMENTASI SERTA ATRIBUT METROSEKSUAL TERHADAP JASA SALON (Studi Kasus : Pria Metroseksual di Jakarta) Lenggogeni, Sari
Jurnal Analisis Bisnis Ekonomi Vol 5 No 2 (2007)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

A new segment so called Metrosexsual is an emerging issue in the marketng’s world today. They has been widespread appeared in most of big cities over the world. They are know as narcist guy, hedonic and mostly find themselves as a customer of beauty salon services. These males mostly found themselves in the following characters : they tend to have intensive treatment in fitness cener, social butterfly, fashion oriented. These phenomenon is a potential marke for beauty salon service which provide several treatment to support their lifestyle. Based on the needs to explore some characters both in demographic also pshyycographic segmentation, further to dig informations about beauty salon attributes toward metrosexual importance, a research using judgmental sampling method was conducted amongst 100 males respondents judged as metrosexual segment in Jakarta. This study aims to find out how the metrosexual behave in the term of a beauty salon services customer, to this service’s attributes. The result shows that there are 11 attributes affect decision of metrosexual segment in term of selecting beauty salon services. The demographic segmentatin shows that majority of men aged 20-19 years old, unmarried, student and private sector employees were the biggest group amongst overall respondent, meanwhile, pshycographic segmentation were divided up into three groups, namely ; the happy active man, conventional, and trend follower.
Co-Authors 3Mareta Kemala Sari ANGGUNI, FRISYE Ansofino Ansofino ERI BESRA, ERI Krismont, Munia Ma’ruf Ma’ruf Nafri, Intan Aryati Nurina, Anissa Rianti Prima Lita, Ratni Prima Lita Primadona, Fitry Rahman, Heru Aulia Sari, Rahmi Putri syafrizal Syafrizal Syafrizal Verinita, V Verinita, Verinita