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All Journal Sawwa: Jurnal Studi Gender Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Jurnal Analisis Bisnis Ekonomi Journal of Applied Engineering and Technological Science (JAETS) Jurnal Manajemen Universitas Bung Hatta Jurnal Manajemen Stratejik dan Simulasi Bisnis Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Informatika Ekonomi Bisnis Jurnal Analisis Bisnis Ekonomi
Lenggogeni, Sari
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Social Sciences

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The Paradox of Smart Tourism: Does Technology Empower or Discourage Experience Sharing Sari, Mareta Kemala; Lita, Ratni Prima; Lenggogeni, Sari; Ma'ruf, Ma'ruf
Journal of Applied Engineering and Technological Science (JAETS) Vol. 7 No. 1 (2025): Journal of Applied Engineering and Technological Science (JAETS)
Publisher : Yayasan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/jaets.v7i1.7353

Abstract

This study aimed to develop a model for showing the process of sharing memorable experiences created at tourists destinations or digital tourism supported by smart tourism technology (STT). A survey was conducted on 136 tourists who stayed in home-based accommodations and shared experiences on Instagram, which were later reposted by the destination's official Instagram account. In this study, a quantitative method was used, and the questions were addressed using the SMART PLS 4.1.0.9 tool. Furthermore, data were collected using a purposive sampling method from 136 visitors in West Sumatra who had completed their stay, shared experiences in the form of photos or videos on social media, and had posts reposted by the destination’s official account. The results showed that tourists tended to place greater importance on the emotions evoked by travel experiences compared to those arising from interaction with smart tourism technology (STT) services when evaluating overall happiness. Both theoretical insights and practical applications were further discussed.
Co-Authors 3Mareta Kemala Sari ANGGUNI, FRISYE Ansofino Ansofino ERI BESRA, ERI Krismont, Munia Ma'ruf, Ma'ruf Ma’ruf Ma’ruf Nafri, Intan Aryati Nurina, Anissa Rianti Prima Lita, Ratni Prima Lita Primadona, Fitry Rahman, Heru Aulia Ratni Prima Lita Sari, Rahmi Putri syafrizal Syafrizal Syafrizal Verinita, V Verinita, Verinita