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All Journal JURNAL PENGABDIAN KEPADA MASYARAKAT International Journal of Social Science and Business SULTANIST: Jurnal Manajemen dan Keuangan Management Studies and Entrepreneurship Journal (MSEJ) STUDI PELAKSANAAN SELFMEDICATION PADA PENDERITA DIARE BERDASARKAN TINGKAT PENGETAHUAN MASYARAKAT PESISIR KECAMATAN SOROPIA KABUPATEN KONAWE JRAM (Jurnal Riset Akuntansi Multiparadigma)
Purba, Purnama Yanti
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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ANTECEDENTS OF INTEREST IN PURCHASING ELECTRIC MOTORCYCLES IN MEDAN Christopher, Christopher; Purba, Purnama Yanti; Harianja, Lulu Nitama; Damanik, Elfina Okto Posmaida; Simorangkir, Enda Noviyanti
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 14 No. 1S (2026): (International Conference ICEBEMA Dr. Soetomo University and ICEBesMA Prima I
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v14i1S.816

Abstract

This study aims to analyze the influence of technological innovation, environmental awareness, and price on the purchase intention of electric motorcycles in Medan City. The research employs a quantitative approach with a causal research design. The population consists of residents of Medan City who use electric motorcycles, and the sample was determined using random sampling, resulting in one hundred respondents. Data were collected through observation and questionnaires. The data analysis includes validity testing, reliability testing, classical assumption tests, multiple linear regression analysis, partial tests (t-tests), and simultaneous tests (F-tests) using IBM SPSS Statistics version 23. The results show that partially technological innovation has a positive and significant effect on purchase intention for electric motorcycles, environmental awareness also positively influences consumers’ intention to buy, and price is identified as a significant and positive factor that affects consumers’ purchasing decisions. Simultaneously, these three variables strongly influence the increase in purchase intention for electric motorcycles in Medan City. These findings indicate that technological innovation, environmental awareness, and price are essential components in developing strategies to expand the electric vehicle market in Indonesia.
Co-Authors Andi Andi Chery, Chery Chintiya, Ekka Christopher Christopher Dany, Dany Derimasari, Arytata Elfina Okto Posmaida Damanik Enda Noviyanti Simorangkir Eric, Eric Han's, James Harianja, Lulu Nitama Herawati, Novi Rachma Herlin Munthe IRWANSYAH, ADE Jensen, Jhas Marbun, Hara Artha Ulina Merianti, Merianti Nababan, Yudha Hotfriendi Pratiwi, Cyndy Melliani Pratiwi, Tania Putri, Tantri Octora Dwi Syah Rafida Khairani Seronica, Seronica Sihombing, Yeni Rafita Silitonga, Bastian Orlando Simorangkir, Ernes Situmorang, Misdianto Tambunan, Cklaudya Julianti Morina Tanadi, Stevent Tobing, Anastasia Valencia, Vania Wijaya, Janhsen Pratama William Susanto, William Yeni, Darlisa Putri