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All Journal Media Wisata STRATEGIC Jurnal Manajemen Bisnis Journal FAME (Journal Food and Beverage, Product and Services, Accomodation Industry, Entertainment Services Home Journal : Hospitality and Gastronomy Research Journal Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Journal of Management and Administration Provision Jurnal Sains Terapan Pariwisata International Journal of Entrepreneurship and Tourism
Nila Sartika Achmadi
Program Studi Perhotelan, Politeknik Bosowa
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Transportation Veterinary Other

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Journal : Media Wisata

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Model Pemasaran Produk Industri Kreatif Rumah Tangga di Kawasan Wisata Karst Rammang-Rammang Kabupaten Maros Sasmita, Anggun Sari; Hayati, Rafika; Achmadi, Nila Sartika
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 17, No 2 (2019): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v17i2.307

Abstract

Creative industry has the potential to develop in the Karst Tourism Area of Ramming-Ramang Regency, Maros Regency as an effect of the increase of the tourist visits in this area. This study aims to help find a model of creative industries marketing in the Rammang-Ramamng Karts Tourism Area, Maros Regency. This research use descriptive qualitative approach. Research data obtained through interviews and questionnaires. Data analysis was performed using the SWOT Analysis technique. Stages of research activities include the initial observation stage, data collection stage, preparing the marketing model stage, and marketing model socialization stage. The results of the study showed community around the tourism area need training and assistance in managing the creative industries using the 4P concept (product, place, price and promotion)
Co-Authors Agustina, Alya Ali Murtopo Ananda, Fajar Tri Andi Azizah Ramadhani Anggun Sari Sasmita Anisa Anisa Anto, Arika Amanda Ashar, Muhammad Dewi Andriani Dewi Andriani Dewi Andriani Hijriyahty Rum Indah Puspita Arief Irsan, Muh. Masyita Apsari Latuconsina Matti, Agussalim Muhajar Muhajar Muriyana, Siti Mustaka, Zulfitriany Dwiyanti Mutmainna Andi Sudirman Nainggolan, Kristina Novalina Nurfadillah Nurfadillah Rafika Hayati Rafika Hayati Rafika Hayati Rahmansyah Rahmansyah Renita Cahyani Putri Riska Veronika Saleh, luqman Sherry Adelia Syarina, Syarina Tesa Syamsuddin Wangania, Caroline Nathania Priscilla Wibowo, Yusep Windhu Ari Yulianti, Nadya