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All Journal Daya Saing : Jurnal Ilmu Manajemen Jurnal Akuntansi Kompetif Titian: Jurnal Ilmu Humaniora Jurnal Ekonomi Dan Bisnis Coopetition : Jurnal Ilmiah Manajemen Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Eco-Iqtishodi : Jurnal Ilmiah Ekonomi dan Keuangan Syariah J-AKSI : JURNAL AKUNTANSI DAN SISTEM INFORMASI International Journal of Accounting & Finance in Asia Pasific Journal of International Conference Proceedings Jurnal Bisnis Kompetitif Indonesia Accounting Research Journal AMMA : Jurnal Pengabdian Masyarakat Nomico KIC IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita
HERNITA, NITA
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Religion Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Social Sciences Other

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Increasing Income of Micro, Small and Medium Enterprises through Managerial and Digital Marketing Aspect in West Java Hernita, Nita; Prihartini, Endah; Rahmayani, Melia Wida
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.3189

Abstract

The economy of West Java is the highest supported by Micro, Small and Medium Enterprises (MSMEs). West Java has MSMEs engaged in the food sector. The Covid-19 pandemic condition has an impact on decreasing income. The income of UMKM will support by marketing and management aspects. Some MSMEs in the food sector are still unable to solve managerial problems, even if their products have not been marketed through online media. This research method is a survey research with a descriptive approach using narrative analysis tools. The population in this study was the food sector MSMEs in West Java, amounting to 2400 MSME partners selected through cluster random sampling technique. The results of the analysis show that the income of MSMEs in the food sector has decreased because it is support by managerial aspects which has a value of respondents of 1706 (important) and marketing aspects of 3005 (very important). The increase in income will balance with business digitization in the context of marketing and paying attention to managerial aspects.
Co-Authors Abdul Hakim Abdullah, Dudung Abubakar, Al Asri Achmad Mahiri, Eli Ahmad, Eva Fauziah Deti, Regina Dewi, Dea Febrianti Endah Prihartini FAUZI, HARIS Herlina Jasunka, Fitri Istiono, Deni Kurnadi, Engkun Latief Zaenuddin Nur Mahiri, Eli Achmad Maria Merry Marianti Maulana Margribi, Robi Mei Saputra, Muhammad Rezal Melia Wida Rahmayani Novita Dewi, Vivin R. Neny Kusumadewi RIYADI, WULAN RR. Ella Evrita Hestiandari Wida Rahmayani, Melia Z Nur, Latief Z.Nur, Latief