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SUGIANTO, AHMAD
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The perception of tofu entrepreneurs on the factors affecting the decline of the tofu industry in Kuningan Regency Sugianto, Ahmad; Dahlan, Dahlan; Rusmana, Endang; Aisyah, Siti; Suciaty, Tety
Indonesian Journal of Multidisciplinary Science Vol. 4 No. 5 (2025): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v4i5.1097

Abstract

This study aims to understand tofu entrepreneurs' perceptions of the factors affecting the decline of the tofus industry both simultaneously and partially in Kuningan Regency. The study employs descriptive quantitative methods through a survey approach, aiming to explain and summarize various conditions and situations while revealing problems or facts in more depth. This study also utilizes measurements and analyses to explore the views of tofo entrepreneurs regarding the elements that contribute to the decline in the number of industries. The results indicate that the entrepreneurs' perceived factors regarding capital, raw materials, labor, marketing, and training simultaneously have a significant effect on the decline, with a p-value of 0.049  0.05. In contrast, the capital factor does not have an impact on industry decline, while the marketing factor partially influences industry decline. In addition, the effect of reactivating tempeh-tofu cooperatives (Kopti) on operational efficiency and profitability is not significant. The findings provide practical implications for policymakers and entrepreneurs to address industry challenges. These avenues could provide valuable insights and actionable strategies that could be applied locally.
Co-Authors Ahmad Bukhori Muslim aji brahma nugroho, aji brahma Aria, Dewi Asti, Widy Dahlan Dahlan Damayanti, Elok Eppy Yundra, Eppy Fazri Nur Yusuf Fitriana, Fitriana Khoirunnisa, Sarah Fawziah Luqman Hakim Prasetyo, Ilham Agung Riyanti Riyanti Rusmana, Endang Siti Aisyah Suciaty, Tety Wahjuwibowo, Indiwan Seto