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All Journal Proceeding SENDI_U AdBispreneur Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Journal of Management and Bussines (JOMB) Jurnal Ekonomi dan Bisnis Terapan Business Preneur : Jurnal Ilmu Administrasi Bisnis BISMA (Bisnis dan Manajemen)
R. Arief Helmi
Universitas Padjadjaran
Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences

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GAYA BELANJA: PERBANDINGAN KONSUMEN INDONESIA DAN MALAYSIA R. Arief Helmi; Ria Arifianti; Wijayanti Nugraeni
AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausahaan Vol 3, No 1 (2018): AdBispreneur : Jurnal Pemikiran dan Penelitian Administrasi Bisnis dan Kewirausa
Publisher : Departemen Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, UNPAD

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (377.625 KB) | DOI: 10.24198/adbispreneur.v3i1.16523

Abstract

ABSTRAKBerbelanja adalah aktifitas yang menjadi pilihan wisatawan, peningkatan kunjungan wisatawan domestik dan mancanegara terutama  dari Malaysia ke kota Bandung, mengisyaratkan perlunya pemahaman kecenderungan perilaku wisatawan sebagai konsumen dalam membeli produk atau berbelanja yang disebut gaya belanja. Dengan menggunakan sembilan gaya belanja yang dicetuskan Sproles dan Kendall (1986) studi komparasi antara kedua kelompok dilakukan, studi ini juga dapat disebut penelitian cross-culture. Hasil  penelitian menunjukkan bahwa konsumen Indonesia dan Malaysia memiliki gaya belanja yang sama yaitu : perfectionistic, brand conscious,  dan impulsive. Perbedaanya adalah konsumen Indonesia cenderung lebih bergaya belanja: price conscious, habitual, dan confused by over choice. Sedangkan konsumen Malaysia cenderung lebih bergaya belanja novelty conscious dan recreational. Pemahaman ini dapat dimanfaatkan pada pemasaran internasional terutama pada industri retail. Kata kunci : Konsumen, Gaya belanja, Studi Komparasi  ABSTRACTShopping is one of most popular tourist activities.  There is an increasing number of domestic and foreign tourists, especially from Malaysia visiting Bandung. It is valuable to understand the tourist’s behavior especially in their buying behavior which called shopping style. This study employed nine shopping styles from Sproles and Kendall (1986) which comparing domestic Indonesian and Malaysian tourist, this study can also be categorized as cross-culture research. The results show that Indonesian and Malaysian consumers have the same shopping style: perfectionistic, brand conscious, and impulsive. The difference is that Indonesian consumers tend to have shopping style: price conscious, habitual, and confused by over choice. While Malaysian consumers indicated to have shopping style: novelty conscious and recreational. This understanding can be utilized in international marketing, especially in the retail industry. Keywords: Customer, Shopping-style, Comparaive Study
Perbandingan Gaya Belanja Etnis Sunda dan Jawa Arief Helmi
BISMA (Bisnis dan Manajemen) Vol. 4 No. 1 (2011)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (606.469 KB) | DOI: 10.26740/bisma.v4n1.p35-45

Abstract

Every consumer has different style and considerations in making decisions when they are faced with choices of products. Indonesian society tends to like to shop (sophaholic). The survey showed that 93 percent of Indonesian rather going to shopping centers. Indonesian was in second ranked after Hong Kongs for shopping tendency. Indonesia was ranked second after Hong Kong's shopping tendency in society. Based on this phenomenon, this study will focus on Indonesian consumer shopping styles and trying to find out and compare the Sundanese and Javanese ethnic shopping styles. Analysis units used are the society who shops in supermarket or hypermarket in Bandung and Surabaya. This study used primary data by surveys and distributing questionnaire. The sampling technique used was an area probability sampling. The survey was conducted at the site of modern shopping centers where there are supermarkets and hypermarkets. Data were analyzed using the software Statistical Package for the Social Science (SPSS) and LISREL. Descriptive analysis carried out by confirmatory factor analysis (CFA) and frequency distribution analysis. Both of these analyzes yield a picture of consumer shopping style CFA is used to formulate a new dimension of shopping style shown by consumer in Indonesia. The results showed that when shopping at the supermarket, Indonesian people showed hedonic shopping styles, innovation, perfectionist, brand orientation, doubt, spontaneous, loyalty, promotional sensitivity, and female gender roles. Sundanese ethnic consumer shopping styles differ significantly by Javanese ethnic. Although it shows the difference, the two ethnic groups have the same style of shopping, the perfectionist, brand-oriented, doubt, spontaneous, and gender sensitive
Etnosentrisme Konsumen, Kerentanan Pengaruh Normatif, Permusuhan Konsumen terhadap Kesediaan untuk Membeli Ledy Yolanda; R. Arief Helmi; Rita Komaladewi; Fachri Eka Saputra
Journal of Management and Bussines (JOMB) Vol 5 No 1 (2023): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v5i1.4787

Abstract

This study aims to examine the impact of consumer ethnocentrism, vulnerability to normative influence, and consumer hostility towards purchasing foreign products in Indonesia in the context of Indonesian franchised products. This research method is quantitative. Questionnaires are used to collect sample data. 350 questionnaires were distributed by direct delivery survey to targeted respondents, and 208 were returned for processing. The data analysis used is PLS 3.3.0. The results showed, a) consumer ethnocentrism towards consumer hostility has a value of t count > t table, namely 2.193 > 1.96; b) susceptibility to normative influences on consumer hostility has a value of t count > t table, namely 2.144 > 1.96; c) consumer ethnocentrism towards purchasing foreign products has a value of t count > t table, namely 6.858 > 1.96; d) susceptibility to normative influence on the purchase of foreign products has a value of t count < t table, namely 0.827 < 1.96; e) consumer hostility towards purchasing foreign products has a value of t count > t table, namely 3.524 > 1.96. In conclusion, a) consumer ethnocentrism has a positive relationship with consumer hostility; b) susceptibility to normative influence is positively related to consumer hostility; c) consumer ethnocentrism has a negative relationship with purchasing foreign products; d) vulnerability to normative influences is not related to the purchase of foreign products; e) consumer hostility is negatively related to the purchase of foreign products. Keywords: Consumer Ethnocentrism, Susceptibility to Normative Influences, Purchase of Foreign Products, Consumer Hostility
Analisis customer engagement terhadap mobile e-sport gamer’s loyalty Arissaputra, Rivaldi; Helmi, Arief; Hasan, Meydia; Amelia, Senna Rahma
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 5 No. 4 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/fairvalue.v5i4.2604

Abstract

The spread of technology and information has now entered all sectors which causes more and more competition. The growing competition caused by the internet can be an opportunity to earn income. One of them is the application in the field of mobile e-sports, because it is viewed from the perspective of business structure, business model, prize money, and competitions that are classified as top level. The purpose of this study was to analyze the effect of customer engagement on mobile e-sport gamer's loyalty in Indonesia. Collecting data using a questionnaire with the measurement using an interval scale. The data collection technique used was purposive sampling with a total of 345 respondents. The analytical method used in this study was carried out using the Structural Equation Modeling (SEM) – Partial Least Square (PLS) method with the help of SmartPLS 3.0 software. The results showed that the customer engagement variable had an effect on gamer's loyalty..
Analisis Perilaku Konsumen Etnis Jawa dan Sunda Berdasarkan Dimensi Budaya Hofstede Annisa Pertiwi; Helmi, Arief
Business Preneur: Jurnal Ilmu Administrasi Bisnis Vol. 7 No. 2 (2025): Vol. 7 No. 2 September 2025
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP UNPAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/bp.v7i2.9775

Abstract

Indonesia merupakan negara dengan suku dan kebudayaan yang sangat beragam. Dimana suku dominan di Indonesia yaitu Sunda dan Jawa, dengan budaya yang hampir serupa yang merupakan demografi market terbesar di Indonesia. Adanya pengaruh budaya luar memberi dampak tersendiri bagi kebudayaan lokal yang mulai terkikis. Salah satu cross cultural yang sering digunakan yaitu dimensi budaya Hofstede. Umumnya dimensi budaya tersebut digunakan pada penelitian organisasi, namun dalam penelitian ini fokus pada pemasaran. Dimensi budaya Hofstede yang digunakan yaitu uncertainty avoidance, collectivism, femininity, long term orientation. Penelitian ini dilakukan untuk mengetahui apakah terdapat perbedaan perilaku konsumen etnis Jawa dan Sunda menggunakan dimensi Hofstede sebagai pengukurnya. Kuesioner akan disebarkan pada 288 responden Z dan milenial domisili Purwokerto untuk etnis Jawa dan Bandung untuk etnis Sunda dengan masing-masing 144 responden. Metode yang digunakan yaitu kuantitatif deskriptif dengan uji man Whitney untuk menentukan perbedaan atau persamaan perilaku konsumen Etnis Sunda dan Jawa. Berdasarkan hasil penelitian menunjukan adanya perbedaan perilaku konsumen pada proses pengambilan keputusan konsumen etnis Jawa dan Sunda pada semua dimensi collectivism, femininity, uncertainty avoidance, long-term orientation. Kata kunci: Perilaku Konsumen, Budaya Hofstede, Etnis Jawa dan Sunda.
Co-Authors ., Sande ., Sande Amelia, Senna Rahma Annisa Pertiwi Arissaputra, Rivaldi Daswir, Mekar Adelina Desiana, Rahmatika Dewi, Rika Shintia Evi Novianti Fachri Eka Saputra Fergianti, Farah Dewi Ledy Yolanda Lestari, Nenni Heksa MEYDIA HASAN, MEYDIA Nugraeni, Wijayanti Ramadhan Nur, Bais Azi Ria Arifianti Rita Komaladewi sande, sande Sudibja, Yamilla Alaia Wijayanti Nugraeni