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All Journal Managament Insight: Jurnal Ilmiah Manajemen JURNAL MANAJEMEN BISNIS International Journal of Business, Humanities, Education and Social Sciences (IJBHES) Journal of Management and Bussines (JOMB)
Fachri Eka Saputra
Universitas Bengkulu
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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PELUANG PENGEMBANGAN ECOPRENEURSHIP MENGGUNAKAN PERSPEKTIF KREATIFITAS LAYANAN Muhammad Yasser Iqbal Daulay; Fachri Eka Saputra; Sularsih Anggarawati
Management Insight: Jurnal Ilmiah Manajemen Vol 15, No 1 (2020): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : Unib Press Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (138.637 KB) | DOI: 10.33369/insight.15.1.108-119

Abstract

Ecotourism offers a different form of travel than mass tourism. Ecotourism also provides a learning process to protect and care for nature, and improve the welfare of local communities around or within the ecotourism destination. This study was conducted to find the right approach to developing ecotourism. The main focus is given to the potential of regional ecotourism, including human, cultural, and supporting resources. Research is also conducted to determine the perspective of tourists because meeting their needs cannot be sustainably separated from business goals. This study uses data sources grouped into two, namely primary and secondary data. Primary data obtained through several instruments such as surveys, interviews, and observations.Keywords: Social innovation, ecological tourism, entrepreneurial innovation, 
REKONSEPTUALISASI KONSTRUK KUALITAS LAYANAN SPESIFIK PADA KONTEKS PERGURUAN TINGGI Fachri Eka Saputra
Management Insight: Jurnal Ilmiah Manajemen Vol 15, No 1 (2020): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : Unib Press Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (206.818 KB) | DOI: 10.33369/insight.15.1.49-64

Abstract

This study aims to reexamine the scale of service quality measurement that refers to multi-dimensional concepts. This type of research is quantitative descriptive research. This research is a quantitative research. Sampling in this study was carried out randomly by using probability sampling with a stratified random sampling technique in obtaining information from respondents. The number of samples used was 200 people in each department in the Economic and Business Faculty, University of Bengkulu. The results showed that service quality can be classified into 6 factors. These factors consist of Factor 1 which focuses on administrative services; Factor 2 which focuses on facilities and infrastructure; Factor 3 which focuses on the quality of teaching; Factor 4, which focuses on resource allocation; Factor 5, which focuses on the ease of borrowing space; and Factor 6 focuses on lecturer responsiveness to student complaints. The higher education institution and each unit under it are expected to pay attention to these factors in developing policies and programs.  Keyword:   Service Quality, HEdPerf (Higher Education Performance), HiEdQual (Higher Education Quality), Higher Education Institution.
PENGARUH ATMOSFIR RESTORAN DAN KEADILAN YANG DITERIMA TERHADAP NIAT PERILAKU YANG DIMEDIASI OLEH EMOSI POSITIF PADA KONSUMEN RESTORAN Rosalina Elisabet Simalango; Muhartini Salim; Fachri Eka Saputra; Praningrum Praningrum; Trisna Murni
Management Insight: Jurnal Ilmiah Manajemen Vol 16, No 2 (2021): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : Unib Press Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/insight.16.2.%p

Abstract

Tujuan dari penelitian ini adalah untuk menguji pengaruh atmosfir restoran, keadilan yang diterima terhadap niat perilaku yang dimediasi oleh mosi positif pada konsumen restoran Well The Food Bengkulu, Indonesia. Data responden dikumpulkan menggunakan kuisioner online yang disebarkan melalui sosial media Instagram dan Whatsapp. Analisis data menggunakan pendekatan regresi termediasi atau mediated regression approach (MRA) pada SPSS, 219. Hasil penelitian menjelasakan bahwa, atmosfir Restoran keadilan yang diterima berpengaruh terhadap Emosi Positif. Emosi Positif berpengaruh terhadap Niat Perilaku, serta atmosfir restoran berpengaruh terhadap niat perilaku. Emosi positif memediasi pengaruh atmosfir restoran terhadap niat perilaku, emosi positif memediasi pengaruh keadilan yang diterima terhadap niat perilaku dan keadilan yang diterima berpengaruh terhadap niat perilaku.
A Consuequence of Satisfaction and Loyalty: How Waterpark Images and Price Fairness Affect its: An Empirical Study of Bengkulu Fachri Eka Saputra; Fedyah Anggriani
Jurnal Manajemen Bisnis Vol. 7 No. 2 (2020): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

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Abstract

The purpose of this study as to determine how the effect of waterpark image and price fairness on customer satisfaction and its implications for customer loyalty at Waterpark Wahana Surya Bengkulu. The measurement of this study uses 14 indicator items which are distributed using an online questionnaire. The number of samples in this study were 136 respondents and the data were analyzed using SEM PLS (Partial Least Square). Date were collected using a questionnaire using a Likert scale. This research used descriptive method with a quantitative approach. The type of data used in this study is primary data. The results of this study prove that 1. waterpark image has a positive effect on price fairness, 2. Waterpark image has a positive effect on customer satisfaction, 3. Fairness of price has a positive effect on customer satisfaction, 4. Waterpark image has a positive effect on customer loyalty, 5. Fairness of price has a positive effect on customer loyalty, 6. Customer satisfaction has no effect on customer loyalty.
Stakeholders’ Perspectives on The Development of Rindu Hati Tourism Destination Village in Bengkulu Province, Indonesia Andi Makhrian; Fachri Eka Saputra
Jurnal Internasional Bisnis, Humaniora, Pendidikan dan Ilmu Sosial Vol 3 No 2 (2021): International Journal of Business, Humanities, Education and Social Sciences
Publisher : Universitas Teknologi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46923/ijbhes.v3i2.126

Abstract

Rindu Hati village is one of the most potential tourism destination villages in Bengkulu Province, Indonesia. The most outstanding features of Rindu Hati village are river rafting and glamping, offering natural environmental scenery, an exceptionally adventurous, and wilderness experience. This research aims to identify stakeholders’ perspectives on the development of Rindu Hati tourism destination village in socio-cultural empowerment, environmental quality, economic growth, and tourists’ satisfaction post-visit. The development of the tourism destination village is viewed from multiple stakeholders' perspectives, including visitors, destination management, the surrounding community, and local government. A qualitative research design was used to answer the research questions. Several informants engaged with Rindu Hati tourism destination village were interviewed to collect data. The results show various stakeholders’ perspectives on the sustainable development of Rindu Hati tourism destination village. Destination management and the surrounding community carry out their respective roles in village development, while the local government has not yet assisted in village development. Issues regarding waste, local wisdom, and preserving the natural environment discussed in this research become the community and destination managers' concerns.
Etnosentrisme Konsumen, Kerentanan Pengaruh Normatif, Permusuhan Konsumen terhadap Kesediaan untuk Membeli Ledy Yolanda; R. Arief Helmi; Rita Komaladewi; Fachri Eka Saputra
Journal of Management and Bussines (JOMB) Vol 5 No 1 (2023): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v5i1.4787

Abstract

This study aims to examine the impact of consumer ethnocentrism, vulnerability to normative influence, and consumer hostility towards purchasing foreign products in Indonesia in the context of Indonesian franchised products. This research method is quantitative. Questionnaires are used to collect sample data. 350 questionnaires were distributed by direct delivery survey to targeted respondents, and 208 were returned for processing. The data analysis used is PLS 3.3.0. The results showed, a) consumer ethnocentrism towards consumer hostility has a value of t count > t table, namely 2.193 > 1.96; b) susceptibility to normative influences on consumer hostility has a value of t count > t table, namely 2.144 > 1.96; c) consumer ethnocentrism towards purchasing foreign products has a value of t count > t table, namely 6.858 > 1.96; d) susceptibility to normative influence on the purchase of foreign products has a value of t count < t table, namely 0.827 < 1.96; e) consumer hostility towards purchasing foreign products has a value of t count > t table, namely 3.524 > 1.96. In conclusion, a) consumer ethnocentrism has a positive relationship with consumer hostility; b) susceptibility to normative influence is positively related to consumer hostility; c) consumer ethnocentrism has a negative relationship with purchasing foreign products; d) vulnerability to normative influences is not related to the purchase of foreign products; e) consumer hostility is negatively related to the purchase of foreign products. Keywords: Consumer Ethnocentrism, Susceptibility to Normative Influences, Purchase of Foreign Products, Consumer Hostility
Co-Authors Andi Makhrian Fedyah Anggriani Ledy Yolanda Muhammad Yasser Iqbal Daulay Muhartini Salim Praningrum Praningrum R. Arief Helmi Rita Komaladewi Rosalina Elisabet Simalango Sularsih Anggarawati Trisna Murni