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All Journal Humanus: Jurnal ilmiah Ilmu-ilmu Humaniora Menara: Jurnal Teknik Sipil Jurnal Review Politik Jurnal Humanipreneur Jurnal Ilmiah Mahasiswa Fakultas Keperawatan
KHAIRIYAH, MIFTAHUL
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Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Education Engineering Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Transportation

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Journal : Jurnal Humanipreneur

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Kontrol Diri dan Impulsive Buying Remaja (Studi Pada Pengguna Tiktokshop) Khairiyah, Miftahul
Jurnal Humanipreneur Vol 2 No 3 (2023): Jurnal Humanipreneur
Publisher : Ikatan Dosen Katolik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53091/hum.v2i3.47

Abstract

Impulsive buying is a person's behavior when they buy something without planning or spontaneously. This research uses quantitative methods to explain the role of self-control on impulsive buying in teenagers through Tiktokshop media. The sample in this study amounted to 154 respondents, the sampling technique used was purposive sampling and snowball sampling. The measuring instrument used in this research uses two variables, namely self-control compiled by Tangney et al., the purchasing section compiled by Verplanken & Herabadi (2001). The research results show that there is a negative and significant influence of self-control on impulsive buying among teenage TikTok users, and vice versa. Self-control plays a role in impulse buying by 2.7%.
Co-Authors Afisa, Afisa Agus Setio Widodo Akhmad Habibullah Dian Eka Rahmawati, Dian Eka Fitriani Hayati, Fitriani Herliyani Farial Agoes, Herliyani Farial MAURISSA, ANDARA Purwaningsih, Titin Putri Mayasari