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All Journal Proceeding SENDI_U Jurnal Pengabdian Masyarakat AbdiMas International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Pengabdian kepada Masyarakat Nusantara International Journal of Business, Economics, and Social Development International Journal of Research in Community Services KARYA: Jurnal Pengabdian Kepada Masyarakat Formosa Journal of Science and Technology (FJST) Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Jurnal Pengabdian Masyarakat Berkarya Jurnal Kewirausahaan Bukit Pengharapan ABDI UNISAP: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Bukit Pengharapan
Edy, Irwan Christanto
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Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Transportation Other

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Journal : Formosa Journal of Science and Technology (FJST)

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Factors Shaping the Cognitive Dissonance of Online Consumers (Study of Fashion Products on Shopee in Indonesia) Edy, Irwan Christanto
Formosa Journal of Science and Technology Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v4i1.13500

Abstract

The study aims to determine the influence of websites on emotion-mediated and cognitive dissonance and moderated lifestyle and gender. The research uses a quantitative approach. The novelty of research is cognitive dissonant behavior by examining its constituent factors. Respondents include the millennial generation who buy fashion products on Shopee. Purposive sampling method. The data collection technique uses a closed questionnaire. The data is statistically analyzed with SEMPLS. The findings of the analysis showed that cognitive dissonance was positively and significantly influenced by lifestyle. The implication of this research is that in online business, every marketer, especially fashion products, must understand the characteristics of the lifestyle that develops in society. Lifestyle is a very strong shaping factor in cognitive dissonance purchasing decisions.
Co-Authors Adinugroho, Suryo Djong, Alexander Mario Faskahariyanto , Kristian Faskahariyanto, Kristian Haryanti, Setyani Sri Haryatno, Yulius Rudi Marmaiyanto Nugroho, Suryo Rahady, Teddy Rahardi, Teddy Riyanto Riyanto Tatok, Febrian Fernanda Siwi