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Fithrah Ali, Dini Salmiyah
Telkom University
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Jurnal Komunikasi

 1 
PERAN KOMUNITAS ONLINE ‘SUARA DISKO’ DALAM MEMBANGUN BRAND AWARENESS MUSIK TAHUN 80AN MELALUI INSTAGRAM THE ROLE OF ONLINE COMMUNITY ‘SUARA DISKO’ IN BUILD A BRAND AWARENESS THROUGH 80’S MUSIC INSTAGRAM Annisa Pramitasari; Dini Salmiyah Fithrah Ali
Jurnal Komunikasi Vol 12, No 2 (2018): September
Publisher : Jurusan Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1534.431 KB) | DOI: 10.21107/ilkom.v12i2.4518

Abstract

The development of the community is currently getting forward and more of young people who have an interest in a thing that is similar and  they began to build a community. Suara Disko. is a community that has a  purpose to popularize  the  80s music. With the evolve  of social media makes Suara Disko ha s  a media as Instagram to introduce their communities online. The purpose of this research is to find out how the role of online communities ‘Suara Disko ‘ in built a  Brand Awareness through 80s music Instagram.  This research using the qualitative method with approach case studies with indicator consists of four levels of Brand Awareness by Durianto that are Brand Recognition, Brand Unaware, Brand Recall, and Top Of Mind. Results of the study mentioned that the role of the community Suara Disko in built a Brand Awareness is by establishing the identity, provide the education, interaction with the followers, and become catchy by followers when considering which popularized back 80s music. Then to achieve the purpose of Suara Disko to popularize 80s music, Suara Disko is using Instagram to deliver activities in the form of visual and message.  
ANALISIS KRITERIA PERSONAL BRANDING SELEBGRAM NON SELEBRITI (STUDI DESKRIPTIF KUALITATIF AKUN INSTAGRAM @LIPPIELUST) Dita Rachmawati; Dini Salmiyah Fithrah Ali
Jurnal Komunikasi Vol 12, No 1 (2018): Maret
Publisher : Jurusan Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1073.584 KB) | DOI: 10.21107/ilkom.v12i1.3712

Abstract

Social media nowadays has become tool of marketing and promotion of goods, services, and personal like Instagram. Being a celebgram should have a strong Personal Branding, has uniqueness, the difference from other celebgram in order to have a long existence to be celebgram on social media Instagram. Rissa is a non-celebrity celebgram. Rissa’s known as an endorser for beauty project this leap how to work together on a project professional with many brands in the country and abroad. Rissa became a celebgram with a very specific focus that is more beauty that leads to lipstick. This study analyze about how Personal Branding criteria non celebrity celebgram. The method used  is descriptive qualitative with indicator  11  Authentic Personal Branding criterion according to Rampersad. In this study, Rissa’s Personal Branding has a personality as which  is character, values, vision that suits personal ambition, moral code and behavior, consistent, focused on one field, acknowledged and experienced, unique, connected to the audience, owns good relationship with partner work and always make self improvement in Instagram account @ lippielust.
Co-Authors Amanda Bunga Gracia Annisa Pramitasari Arini Kusumawardhani Christhoper Rafael Butar Butar Dita Rachmawati Dita Rachmawati Ekadiputri, Syifa Aulia Emika Vallerie Huzafahmazidah Faishal, Muhammad Ariq Fitri, Velin Noer Gifthera Dwilestari Idola Perdini Putri Itca Istia Wahyuni Lenny Merantyca Madyna Zalza Azahra Suhajar Martha Tri Lestari Murti, Rara Ayu Mulia Ni Luh Putu Eka Putri Saraswati Nofia Nandha Rani Putri, Adinda Valisha Rara Ayu Mulia Murti Rohaida, Dinda Rahma Sucianty Dyah Astuti