Article Per Year (5 Year)
p-Index From 2020 - 2025
5.488
P-Index
This Author published in this journals
All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Manajerial Jurnal Pengabdian Masyarakat Bumi Raflesia Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Jurnal Fokus Manajemen JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Akuntansi, Manajemen dan Bisnis Digital JIMAKUKERTA Jurnal Entrepreneur dan Manajemen Sains Sharia Economic and Management Business Journal (SEMBJ) Jurnal Solusi Masyarakat (JSM)
Kusuma, Merta
Universitas Muhammadiyah Bengkulu
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

Published : 36 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search
Journal : Jurnal Entrepreneur dan Manajemen Sains

 1 
PENGARUH DISIPLIN KERJA, KOMPENSASI DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN (Studi Kasus Pada PT Batang Hari Bengkulu Pratama) Prayogi Permadi; Merta Kusuma
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 2 No. 2 (2021): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (266.302 KB) | DOI: 10.36085/jems.v2i2.1405

Abstract

This study aims to know the effect of work discipline, compensation and work motivation on employee performance at PT. Batanghari Bengkulu Pratama, either partially or simultaneously. There are several factors that are discussed in this study, namely work discipline, compensation and work motivation. The object of this research is 100 employees at PT. Batanghari Bengkulu Pratama. In this research, the researcher used data collection methods by means of observation, interviews and distributing questionnaires. There are several data analysis techniques used in this study, among other are by using instrument test, classical assumption test, respondent response analysis, multiple linear regression analysis, determinant coefficient, and hypothesis testing. From the results of the tests that have been carried out, it can be concluded that the variables of Work Discipline (X1), Compensation (X2) and Work Motivation (X3)partially or simultaneously have an effect on Employee Performance at PT. Batanghari Bengkulu Pratama. The t-test results for the Work Discipline variable (X1) show the value of tcount >ttabel (α/2) (2.232> 1.98498) and (sig < α = 0.028 <0.050), the variable compensation (X2) shows the value of tcount >ttabel(α/2) (2.399> 1.98498) and (sig < α = 0.018 <0.050), Work Motivation Variable (X3) shows the value of tcount >ttable (α/2) (3.257> 1.98498) and (sig < α = 0.002 <0.050). In addition, from the results of the multiple linear regression test, the regression equation is obtained as follows: Y = 5.030 + 0.250 (X1) + 0.374 (X2) + 0.837 (X3) Keywords: Work Discipline, Compensation, Work Motivation and Employee Performance
Pengaruh Ekuitas Merek dan Iklan Terhadap Keputusan Pembelian (Studi Kasus Pada Handphone Merek Vivo di Kota Bengkulu) Deri Peratama; Merta Kusuma
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 2 No. 2 (2021): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (689.177 KB) | DOI: 10.36085/jems.v2i2.1599

Abstract

This research aims to; determine the effect of Brand Equity and Advertising on Vivo Smartphone Purchase Decisions in Bengkulu City, to determine the Effect of Brand Equity on Vivo Smartphone Purchase Decisions in Bengkulu City, to determine the Effect of Advertising on Vivo Smartphone Purchase Decisions in Bengkulu City, and to determine the simultaneous influence of Equity Brands and Ads on Vivo Smartphone Purchase Decisions in Bengkulu City. The population of this research is Bengkulu City citizens with a total sample of 60 people. The results of the study show that Brand and Advertising Equity (X) has a positive and significant effect on Purchasing Decisions (Y). This is evidenced by the regression equation of Y = 7.575 + 252 (X1) + 290 (X2), which means that the Brand Equity (X1) variable has a positive effect on purchasing decisions with a value of 0.252. Advertising (X2) also has a positive effect on purchasing decisions with a value of 0.290, with the coefficient of determination of Brand Equity and Advertising variables of 30.1% and the magnitude of the influence of other variables is 69.9%. Based on the results of hypothesis testing with the t test, the Brand Equity variable (X1) gets a value (sig <α = 0.035 <0.05) and the t value is 2.160> t table 1.67203. Thus, Ha was accepted and Ho was rejected. This means that Brand Equity has a significant effect on purchasing decisions (Y) and advertising variables (X2) with a value (sig <α = 0.021 <0.05) and the tcount value 2.367> t table 1.67203. Then Ha is accepted and Ho is rejected, meaning that advertising has a significant effect on purchasing decisions (Y). While the results of f-test hypothesis testing variable Brand Equity (X1) and Advertising (X2) on purchasing decisions (Y) is (sig <α 0.000 <0.05) with Fcount 13,729> Ftable 3.16. Then Ha is accepted and Ho is rejected, meaning that all variables together have a significant effect on purchasing decisions (Y) Keywords: Brand Equity, Advertising, Purchase Decision.
PENGARUH PANDANGAN IKLAN, KREDIBILITAS IKLAN, DAYA TARIK IKLAN DAN KEKUATAN IKLAN TERHADAP MINAT BELI (Studi Kasus Penggunaan Sepeda Motor Matic Beat di Kota Bengkulu) Alim, Meiby Yasir; Kusuma, Merta
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 2 (2024): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i2.6473

Abstract

Consumer buying interest is a source of motivation that encourages consumers to do what they want to do when they are free to choose, when consumers judge that something can be useful, they can become interested, then this can bring satisfaction, when satisfaction decreases then their interest can also decrease. So interest is not permanent, but interest is temporary or can change. This type of research is a quantitative approach. The method used in this research is descriptive method. Data collection methods used here include interviews, observation, documentation, and questionnaires. Based on the results of research on the influence of advertising views, advertising credibility, advertising attractiveness and advertising strength on purchasing decisions of Beat automatic motorbike users in Bengkulu City, Bengkulu, the Fsig value is 0.000 < 0.05 and Fcount > Ftable (42.612> 2.47) , so it can be concluded that together the views of the advertisement, the credibility of the advertisement, the attractiveness of the advertisement and the strength of the advertisement influence the purchasing decisions of users of Beat automatic motorbikes in Bengkulu City. Keywords: Views, Credibility, Attractiveness, Advertising Strength, Purchase Interest
PENGARUH PENGETAHUAN, KETERAMPILAN DAN MOTIVASI TERHADAP KINERJA PEGAWAI (Studi Kasus Pada Bidang Barang Milik Daerah (BMD) Provinsi Bengkulu) Ramadhan, Destian Anugrah; Kusuma, Merta
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 6 No. 1 (2025): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v6i1.7316

Abstract

The purpose of this research is to determine the influence of knowledge, skills, and motivation on employee performance in the Regional Assets Department (BMD) of Bengkulu Province, as well as to identify which factor has the most dominant influence on employee performance. This Study uses a quantitative method with 50 respondents. The population in this study consists of employees in the Regional Assets Department (BMD) of Bengkulu Province and the sampling technique used is probability sampling. Based on the results of multiple linear regression analysis, the regression equation Y = 67.298 + 0.547 (X_1) + 0.828 (X2) + 0.850 (X3). The results of the concluded that Knowledge, Skills and Motivation have a positive and significant influence, both partially or simultaneously on Employee Performance in the Regional Assets Department (BMD) of Bengkulu Province.Keywords: Knowledge, Skills, Motivation, Performance.
PENGARUH WORK LIFE BALANCE DAN LOCUS OF CONTROL TERHADAP KINERJA KARYAWAN PADA PT. BENGKULU SAMUDERA TEHNIK Mujiyati, Mujiyati; Kusuma, Merta
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 6 No. 2 (2025): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of work life balance and locus of control on employee performance at PT. Bengkulu Samudera Tehnik, both individually ( partial) and simultaneously. Several key factors examined in reserch include work life balance and locus of control. The research subjects consist 70 employees from Bengkulu Samudera Tehnik. In data collection, this study employs observation, questionnarire distribution, and interviews. There are several data analysis techniques used in this study, including using instrument tests, classical assumption tests, respondent response analysis, multiple linear regression analysis, coefficient of determination, and hypothesis testing. From the results of multiple linear regression tests, the regression equation is obtained as follows: Y = 0.552 X1 +0.100 X2. The results of the t hypothesis test on the work life balance variable show t count > t table (40.62> 1.667) and sig (0.00 < 0.05), the locus of control variable shows t count < t table (0.759 < 1.667). The f test results show the value of f count 11.790> f table 3.13 and sig 0.00 < 0.05. So it can be concluded that work life balance and locus of control have a simultaneous and significant effect on employee performance at PT Bengkulu Samudera Tehnik. Keywords: work life balance, locus of control and employee performance
Co-Authors Afriana Ananda Putri Alim, Meiby Yasir Arianto, Tezar Aziz, Aldha Pebriana Darti Darti Deri Peratama Dewi, Wini Sari Dinda Ermnaya Novaliza Fauzan Wira Mahendra Ika Siti Nur Dharyanti Ipan Wahyudi Julela Fitaloka Katra Pramadeka Meilaty Finthariasari Mita Handayani Muhamad Galy Njoman Mujiyati Mujiyati Njoman, Muhamad Galy Nopran Syaputra Novtari Widia Saputri Onsardi, Onsardi Pramadeka, Katra Prayogi Permadi Ramadhan, Destian Anugrah Ratnawili Rina Yuniarti, Rina Ririn Novita Ririn Novita, Ririn Said, Tm Saputra, Rico Aprilian Saputri, Novtari Widia Saroni, Saparudin Sofianto, Bobby Sri Ekowati Sri Maryati Syahdeli, Ario Welly Hartono Winda Susanti Yulinda, Ade Tiara