Article Per Year (5 Year)
p-Index From 2021 - 2026
2.727
P-Index
This Author published in this journals
All Journal Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Amwaluna Jurnal Ekonomi dan Keuangan Syariah Altasia : Jurnal Pariwisata Indonesia JPIn : Jurnal Pendidik Indonesia ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship Jurnal Pijar : Studi Manajemen dan Bisnis IIJSE Amwaluna: Jurnal Ekonomi dan Keuangan Syariah Journal of Sharia Economy and Islamic Tourism
Athar, Handry Sudiartha
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 19 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search
Journal : IIJSE

 1 
The Effect of Brand Trust and Customer Relationship Management on Customer Loyalty with Brand Image as a Mediating Variable in Pelindo Lembar Stevedoring Services Tariyansah, Agus; Athar, Handry Sudiartha; Supryadi, Didy Ika
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.8408

Abstract

This study aims to determine and analyze the role of brand image as a mediating variable in the influence of brand trust and customer relationship management on customer loyalty in Pelindo lembar stevedoring services. This type of research is associative causal. The method used in this study is a census sample. The population in this study were all customers of Pelindo lembar stevedoring services. The analysis tool used is SmartPLS version 4. The result of this study establish several key relationships between brand trust, customer relationship management, brand image, and customer loyalty. The analysis indicates that both brand trust and effective customer relationship management are significant, positive determinants of customer loyalty. These two factors also exert a substantial positive influence on brand image. Furthermore, the investigation confirmed that a favorable brand image directly and significantly enhances customer loyalty. When examining indirect influences, the research identified brand image as a significant mediator for the effect of customer relationship management on customer loyalty. In contrast, while the connection from brand trust to customer loyalty through the lens of brand image was positive, this particular mediating pathway was not found to be statistically significant
The Influence of Environmental Concern and Green Marketing on Purchase Decision with Environmental Knowledge as a Mediating Variable in UPVC Products in Lombok Adam, Adytya Rahmad; Suprayadi, Didy Ika; Athar, Handry Sudiartha
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8948

Abstract

This study aims to identify and analyze the influence of environmental concern and green marketing on purchase decisions for UPVC products in Lombok, with environmental knowledge serving as a mediating variable. This research employs a causal-associative design and utilizes a survey sampling method. The sample consists of 110 respondents, selected using a purposive sampling technique. The analytical tool used is SmartPLS. The results of this study indicate that environmental concern has a positive and significant effect on purchase decisions. Green marketing shows a positive but not significant effect on purchase decisions. Furthermore, environmental concern has a positive and significant effect on environmental knowledge, while green marketing also has a positive and significant effect on environmental knowledge. Environmental knowledge has a positive and significant influence on purchase decisions. Moreover, environmental knowledge positively and significantly mediates the relationship between environmental concern and purchase decisions, as well as between green marketing and purchase decisions.
The Effect of Perceived Security, Perceived Ease of Use, and Perceived Usefulness on Interest in Using Linkaja E-Wallet in Mataram City Ardila, Dinda Dwi; Athar, Handry Sudiartha
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.9050

Abstract

This study aims to determine the influence of Perceived Security, Perceived Ease of Use, and Perceived Usefulness on the Interest in Using LinkAja E-wallet in Mataram City. The sample in this study amounted to 112 respondents taken using probability sampling with purposive sampling technique. Data collection used a questionnaire with a Likert scale of 1-5. The analytical tool used is multiple linear regression analysis using SPSS Software Version 27 Classical assumption testing, partial testing (t-test), simultaneous testing (f-test) and coefficient of determination (R2). The results of this study indicate that the variable Perceived Security (X1) has a negative and significant effect on Interest in Using (Y). Meanwhile, the variables Perceived Ease of Use (X2) and Perceived Usefulness (X3) have a positive and significant effect on Interest in Using (Y).
The Effect of Destination Image and Safety on Tourists' Decisions to Visit Nipah Beach After A Robbery Incident Ismianti, Fitria; Athar, Handry Sudiartha
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.9192

Abstract

This study aims to analyze the influence of destination image and safety on tourists' decisions to visit Nipah Beach. Data collection methods used questionnaires. The population consisted of 100 respondents, with a sample size of 100. The analysis method used in this study was multiple linear regression analysis using the Statistical Package for the Social Sciences (SPSS). The results of this study indicate that, first, destination image and safety have a positive and significant effect on the decision to visit. The results of this study are expected to be taken into consideration by tourism managers and local governments in determining the right strategy to restore the image of Nipah as a destination and improve safety aspects in order to attract tourists to visit.
Co-Authors Adam, Adytya Rahmad Akhmad Saufi Ardila, Dinda Dwi Didy Ika Supryadi Hendriani, Baiq Rini Herman, Lalu Edy Himawan Sutanto, Himawan Ismianti, Fitria Josman, Lady Faerrosa Lady, Rifalma Fadilla Lady Fadilla minah, Rus Muhammad Mujahid Dakwah Nazari, Sulhan Praditia, R Janitra Hendra Rahma, Fanny Aulia Sasmita, Aprilia Ayu Suprayadi, Didy Ika Tariyansah, Agus Widiana, Harmi