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All Journal Amwaluna Jurnal Ekonomi dan Keuangan Syariah ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship Eastasouth Journal of Impactive Community Services
Widiana, Harmi
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Humanities Economics, Econometrics & Finance Education Social Sciences

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Menumbuhkan Jiwa Kewirausahaan Pada Perempuan Di Desa Kuranji Kabupaten Lombok Barat Untuk Meningkatkan Ekonomi Keluarga Oktaryani, G. A. Sri; Widiana, Harmi; Sofiyah, Siti; Paranata, Ade
Eastasouth Journal of Impactive Community Services Vol 3 No 01 (2024): Eastasouth Journal of Impactive Community Services (EJIMCS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejimcs.v3i01.277

Abstract

Perempuan memiliki peranan penting dalam membantu meningkatkan ekonomi keluarga di wilayah pedesaan. Tujuan dari kegiatan pengabdian kepada masyarakat ini adalah untuk mendorong kaum perempuan Desa Kuranji untuk berkontribusi pada peningkatan ekonomi keluarga mereka dengan menanamkan keberanian untuk berwirausaha. Metode pemberdayaan yang digunakan adalah dengan memberikan penyuluhan dan motivasi kewirausahaan pada kelompok perempuan di Desa Kuranji untuk mendorong kesadaran kaum perempuan tentang potensi diri mereka untuk berwirausaha. Pengetahuan tentang pemanfaatan teknologi internet dalam kewirausahaan diharapkan dapat membuka wawasan kaum perempuan di Desa Kuranji bahwa memulai suatu usaha dapat dilakukan darimana saja dengan menggunakan telepon genggam yang saat ini sudah banyak dimiliki oleh warga desa.
MARKET ORIENTATION AND PRODUCT INNOVATION AS AN MSME MARKETING STRATEGY Faerrosa, Lady; Athar, Handry Sudiartha; Widiana, Harmi
AMWALUNA (Jurnal Ekonomi dan Keuangan Syariah) Vol 6, No 2 (2022)
Publisher : Univeristas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (279.605 KB) | DOI: 10.29313/amwaluna.v6i2.10044

Abstract

Marketing performance is one of the benchmarks for the company's success strategy. There are many factors that can affect the company's performance. This study aims to examine market orientation and product innovation on the marketing performance of culinary SMEs. Respondents in this study were culinary MSMEs with the ordinary types of processed foods throughout the city of Mataram, Indonesia. The sampling technique used is simple random sampling. The questionnaire containing 17 questions was distributed to all respondents. The data analysis technique used in this research is the multiple linear regression technique through the SPSS version 16.0 application for windows. The results of this study indicate that the level of market orientation and product innovation of respondents is relatively high, but only product innovation significantly affects marketing performance. On the other hand, market orientation is not proven to have an effect on marketing performance. However, market orientation and product innovation together can significantly affect marketing performance. Thus, the results of this research become the basis for carrying out business efforts and market-oriented strategies and increasing product innovation.
Pengaruh Word of Mouth, Harga dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Toko Bangunan Sidik Putra Selong Lombok Timur Rahmawati, Dian; Retnowati, Weni; Widiana, Harmi
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 2 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i2.1109

Abstract

This study aims to determine the effect of word of mouth, price and service quality on purchasing decisions at the Sidik Putra Selong Building Shop, East Lombok. The type of research used is associative research. The sample in this study amounted to 100 samples. The data collection method uses a survey method. The sample collection technique in this study used non probability sampling technique with purposive sampling method. Data analysis in this study used multiple linear regression analysis to prove the research hypothesis. All research data were obtained using SPSS Statitic 26. It is obtained: (1) Word of Mouth has a positive and significant effect on purchasing decisions, (2) Price has a positive and significant effect on purchasing decisions, (3) Service quality has a positive and significant effect on purchasing decisions. So it is concluded that the more positive the word of mouth, the higher the purchasing decision will be, otherwise if the word of mouth is negative, the lower the purchasing decision will be. The more appropriate the price, the higher the purchasing decision will be, otherwise if the price is not appropriate, the lower the purchasing decision will be. The more appropriate the service quality, the higher the purchasing decision will be, otherwise if the service quality is not appropriate, the lower the purchasing decision will be.
The Reality and Challenges of Gender Issues in the Tourism Industry Andilolo, Imanuella R.; Ranteallo, Ikma Citra; Widiana, Harmi
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 2 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i2.1270

Abstract

Tourism industry is still marred with “glass ceiling” phenomenon even though women contribute a significant portion of the overall industry. Women remain underrepresented in top culinary roles and continue to encounter challenges including wage inequality, restricted career advancement, workplace harassment, and deeply rooted patriarchal practices within the professional kitchen. Historically a woman’s place was considered to be in the kitchen. The feminist movement in 1970s opened up opportunities for women to join the work force. However, after decades, women still have difficulty entering the professional kitchen where men continue to dominate. This paper conducts an empirical research on the gender of Head Chefs or Executive Chefs of several five and four-star hotels in Lombok, Indonesia, and discusses challenges on gender issues within the professional kitchen. This paper examines the managerial and social barriers based on gender bias/inequality in professional kitchens; it looks at how female chefs socially manoeuvre within the kitchen culture; and attempts to compile solutions.
Co-Authors Abdul Mannan, Siti Sofiyah Ade Paranata Andilolo, Imanuella R. Athar, Handry Sudiartha Dian Rahmawati Ikma Citra Ranteallo Josman, Lady Faerrosa Oktaryani, G. A. Sri Retnowati, Weni