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All Journal WIDYAKALA JOURNAL Wikrama Parahita : Jurnal Pengabdian Masyarakat Communicare : Journal of Communication Studies Jurnal Locus Penelitian dan Pengabdian Jurnal InterAct Mahardika Adiwidia
Suci Marini Novianty
Universitas Pembangunan Jaya
Aerospace Engineering Arts Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : widyakala journal

 1 
Brand Politik Presiden Jokowi Di Kanal Berita Daring Suci Marini Novianty
WIDYAKALA: JOURNAL OF PEMBANGUNAN JAYA UNIVERSITY Vol 6, No 2 (2019): Urban Development & Urban Lifestyle
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat UPJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (755.9 KB) | DOI: 10.36262/widyakala.v6i2.135

Abstract

Penelitian ini secara empiris meneliti citra brand Jokowi sebagai seorang petahana dalam berita-berita yang tayang di tiga laman berita daring dengan pengakses terbanyak di Indonesia, Tribunnews.com; Detik.com; dan Liputan6.com dalam kerangka pemerintahan periode pertama dalam rentang waktu tahun 2014 - 2018. Peneliti mengambil fokus bahwa brand dibangun dari asosiasi brand yang disematkan, isu yang dipilih, hingga visibility dan valensi berita yang terlihat dari sentimen pemberitaan. Peneliti juga menggali mediatisasi politik serta kampanye permanen yang dilakukan oleh Jokowi, petahana pada Pilpres 2019. Hasilnya, peneliti menemukan bahwa terdapat perbedaan antara brand yang dibangun oleh Jokowi saat menjadi kandidat pada 2014 dan presiden periode pertama. Namun terdapat kesamaan bahwa pemberitaan Jokowi lebih banyak bernada positif dibandingkan negatif. Temuan ini mengimplikasikan bahwa citra brand politik yang dibangun oleh Jokowi, memang dipengaruhi oleh asosiasi brand yang dikaitkan dengan namanya, isu yang diberitakan oleh media massa, hingga penempatan deskripsi tentang dirinya serta sentimen dalam konten pemberitaan.
Analysis of Message Design Logics in the Debate Speeches of a Female Candidate in the 2024 East Java Gubernatorial Election Novianty, Suci Marini; Mujiarto, Calysta Amelia
WIDYAKALA JOURNAL : JOURNAL OF PEMBANGUNAN JAYA UNIVERSITY Vol 13, No 1 (2026): Urban Lifestyle and Urban Development
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat UPJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36262/widyakala.v13i1.1507

Abstract

This study aims to analyse the message design logics in the debate speeches of Luluk Nur Hamidah in the 2024 East Java Gubernatorial Election using O’Keefe’s Message Design Logic (MDL) framework. The study adopts a post-positivist approach with a qualitative content analysis method, focusing on messages as the unit of micro-level analysis. The research subject consists of the opening and closing speeches delivered by Luluk Nur Hamidah in the first, second, and third official gubernatorial debates. The data were obtained through speech transcription and segmented into 87 message units, which were subsequently coded into three MDL categories: Expressive, Conventional, and Rhetorical logics. The coding process was conducted systematically, and intercoder reliability was tested using Holsti’s formula. The findings indicate that Conventional Logic is the most dominant, followed by Expressive and Rhetorical logics. These results reflect a tendency toward message construction aligned with norms of politeness and communicative conventions in formal debate settings, accompanied by the articulation of social facts and programmatic statements. This study confirms the relevance of MDL as an analytical framework for mapping patterns of message design logics in political debate speeches at the textual level. 
Co-Authors Arrianie, Lely Butarbutar, Benny Siga Emma Rachmawati Fathiya Nur Rahmi Gunarian, Nathalia Isti Purwi Tyas Utami Muamar, Jihad Mujiarto, Calysta Amelia Ningsih, Diana Hestya Okviosa, Audhiandra Sri Wijayanti Sri Wijayanti