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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Locus Penelitian dan Pengabdian Innovative: Journal Of Social Science Research
Gunarian, Nathalia
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Aerospace Engineering Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Factors Influencing the Adoption of Sustainable Practices: Fashion Brand MSMEs in Jakarta Pithaloka, Hanna; Gunarian, Nathalia; Natalia, Shun Fitriani; Natania S, Kalya Vanessa
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.13671

Abstract

Lebih banyak pengusaha fesyen Indonesia harus mampu memasukkan keberlanjutan ke dalam praktik bisnisnya untuk mencapai pembangunan berkelanjutan di sektor industri fesyen di masa depan dengan dukungan yang tepat dari masyarakat, pemerintah, dan industri. Namun dalam perjalannya masih terdapat hambatan dalam penerapan keberlanjutan secara luas di industri fesyen Indonesia. Penelitian ini menggunakan Teori Difusi Inovasi (IDT) yang membahas beberapa variabel profitabilitas, kompatibilitas, kompleksitas, trial dan observability yang mempengaruhi brand fashion skala UMKM di Jabodetabek dalam mengadopsi fashion berkelanjutan. Penelitian ini menggunakan metode kuantitatif Smart PLS 3.0 (PLS-SEM). Temuan penelitian menggunakan purposive sampling terhadap 30 UMKM Fashion Brand yang berlokasi di Jabodetabek. Temuan penelitian ini menunjukkan bahwa kompatibilitas dan kemampuan untuk dicoba memiliki pengaruh yang besar terhadap pengambilan keputusan Pengusaha Mode dalam keberlanjutan. Penggunaan praktik berkelanjutan dapat membantu pengusaha fesyen Indonesia untuk terus eksis dalam jangka panjang. Kreativitas dan inovasi menjadi urat nadi sektor fesyen Indonesia. H2: Kompatibilitas terhadap keberlanjutan berpengaruh positif dan signifikan terhadap keputusan mengadopsi keberlanjutan & H4: Uji coba terhadap keberlanjutan berpengaruh positif dan signifikan terhadap keputusan mengadopsi keberlanjutan. Trialability adalah kemampuan untuk mencoba material, metode produksi, atau strategi komersial baru yang mendukung keberlanjutan tanpa mengorbankan ekspresi artistik khas yang menjadi ciri khas fesyen Indonesia.
Exploring the Factors Behind Gen Z’s Blind Box Purchase Intention in Jakarta Gunarian, Nathalia; Annabel, Angela; Galuh Desfianti, Winda; Angelina, Angelina
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i6.59923

Abstract

This research examines the psychological and social determinants affecting Generation Z's inclination to acquire blind boxes in Jakarta. The increasing popularity of blind boxes among Southeast Asian youth has led brands such as MINISO and Pop Mart to engage Generation Z through elements of surprise, collectability, and emotional connection. This study utilises a quantitative methodology through Structural Equation Modelling (SEM) to examine the impact of social value, perceived uncertainty, and emotional responses on purchase intention. Data were gathered via an online questionnaire disseminated to Gen Z consumers in Jakarta who often purchase blind boxes. The findings indicate that social value, influenced by peer pressure and social media exposure, significantly enhances purchase intention. Emotional responses, including excitement and satisfaction, moderate the relationship between collection value and intention. Nevertheless, perceived ambiguity does not substantially influence intention via emotional responses. These data indicate that Generation Z acquires blind boxes more for emotional gratification and social inclusion rather than for the excitement of uncertainty. The research provides guidance for marketers to develop ethical methods that resonate with Gen Z's emotional and social requirements while reducing the likelihood of impulsive or compulsive purchasing behaviours
Framing Digital Ethics in Participatory Media: A Qualitative Analysis of the AI Face-Swap Challenge on TikTok Okviosa, Audhiandra; Gunarian, Nathalia; Novianty, Suci Marini; Arrianie, Lely
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 11 (2025): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i11.4697

Abstract

This study investigates how ethical concerns surrounding AI face-swapping are framed in digital discourse, using the case of the viral TikTok Face Swap Challenge. While such content is often perceived as playful and innovative, it raises significant issues related to consent, identity manipulation, and platform accountability. Employing Entman’s (1993) framing theory, this qualitative research analyzes user-generated TikTok videos, Indonesian and international media coverage, and expert interviews to explore how different actors construct meaning around this emerging technology. Using thematic framing analysis, the study identifies four dominant frames: (1) Innovation as Disruption, which celebrates novelty and creativity while minimizing risks; (2) Consent and Deepfake Risk, which highlights ethical concerns around impersonation and agency; (3) Ethics as Afterthought, reflecting how users and platforms sideline moral reflection for engagement; and (4) Platform Responsibility, which shifts focus to systemic enablers of virality without accountability. These frames often intersect, revealing the complex ways that ethical meaning is negotiated across participatory and institutional actors. The findings contribute to framing theory by extending its application to social media ecosystems, where users, media, and experts co-construct public narratives. The study also highlights the ethical vacuum often left by rapid innovation and offers practical implications for digital governance, media literacy, and algorithmic accountability. By mapping how public discourse shapes ethical understanding, this research underscores the urgent need for frameworks that balance technological advancement with robust moral consideration in platform-based communication
Co-Authors Angelina Angelina Annabel, Angela Arrianie, Lely Galuh Desfianti, Winda Natalia, Shun Fitriani Natania S, Kalya Vanessa Okviosa, Audhiandra Pithaloka, Hanna Suci Marini Novianty