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Journal : JPM PAMBUDI

PEMBERDAYAAN BUDIKUNGDAMPER SEBAGAI BENTUK STRATEGI KETAHANAN PANGAN DAN EKONOMI DALAM MASA PANDEMI DI DESA ARYOJEDING TULUNGAGUNG Nailariza Umami; Novita Eka Muliawati
JPM PAMBUDI Vol 4 No 2 (2020): JPM Pambudi
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat (P2M) IKIP Budi Utomo Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33503/pambudi.v4i2.1181

Abstract

During the Covid-19 pandemic, which has been running for almost 1 year, of course it has had a profound impact on all aspects of community life, especially the economy, which automatically creates another problem, namely the ability to provide family food. In terms of food security, people still lack knowledge and information. This also affects the level of creativity in the face of the Covid-19 pandemic to innovate in an effort to stabilize economic activity, especially in terms of food security. The aim of this service is to increase food security during the Covid-19 pandemic through Budikungdamper (Cultivating Fish and Water Spinach in Buckets). The methods used in this community service activity are lectures, discussions, demonstrations and hands-on practice. The work plan is programmed within 1 month.
OPTIMALISASI NILAI TAMBAH DAN DIGITAL MARKETING PADA PRODUK OLAHAN BLIMBING DI DESA KALANGAN NGUNUT Nailariza Umami; Maria Aghata Sri W.H.; Novita Eka Muliawati
JPM PAMBUDI Vol 5 No 02 (2021): JPM Pambudi
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat (P2M) IKIP Budi Utomo Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33503/pambudi.v5i02.1604

Abstract

The purpose of this social service was to optimize the potential development of fresh star fruits by increasing added value to increase innovation of star fruit processed products, brand and marketing strategies trhough digital marketing in Kalangan Village, Ngunut District. The methods used in this community service activity were lectures, discussions, demonstrations and direct practice. The work plan was programmed within 1 month. The results of this service activity are the increasing knowledge of community groups in Kalangan Ngunut Village in terms of digital marketing and innovation of starfruit processed products. Besides, people in Kalangan Ngunut village can directly practice digital marketing to promote starfruit products. In addition, they also can apply innovations to process fresh starfruit into processed products in the form of starfruit dates as well as package and label the product into more interesting way. In addition, the activities also increase public awareness to always improve innovation and strategies in building entrepreneurship in order to help their businesses to survive during the COVID-19 pandemic.
PEMBERDAYAAN MANAJEMEN UMKM PASCA PANDEMI COVID-19 SEBAGAI UPAYA PENINGKATAN DAYA SAING USAHA Nailariza Umami; Maria Agatha Sri Widyanti Hastuti; Muhammad Anasrulloh; Aldila Septiana
JPM PAMBUDI Vol 6 No 01 (2022): JPM Pambudi
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat (P2M) IKIP Budi Utomo Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33503/pambudi.v6i01.2054

Abstract

The world is currently facing the COVID-19 pandemic. The COVID-19 pandemic has had an economic, social and political impact, not only on major countries but almost all countries in the world. The small economic sector or what we know as MSMEs (Micro, Small and Medium Enterprises) is pioneered by small communities, especially those in rural areas. A study stated that Covid-19 caused Indonesia to experience a decrease in the percentage of economic growth by 0.1% in 2020. In general, the following are the real impacts caused by Covid-19 on the SME sector in Indonesia. Community service which was carried out in collaboration with UPN Veterans Surabaya KKN students located in the Klampok Blitar sub-district, was carried out with the aim of inviting MSMEs to bounce back after this pandemic by taking the first step in the form of strengthening business management. In this business management there are several main things, namely production management, marketing management, human resource management and financial management. The four are a unit that must be managed together well, so that it can strengthen the establishment of a business. The socialization was attended by 36 business actors in Klampok Village, Blitar City. The approach used to implement this method uses the lecture method, question and answer, games (Role Playing), giveaway distribution and reflection (evaluation). From the evaluation results, the implementation of the socialization was very successful. The number of invited participants in attendance exceeded the number of invitees. And the enthusiasm of MSME actors is seen by their activeness in asking questions because of their high curiosity. In fact, most of the socialization participants wanted a similar event to be held on an ongoing basis.