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All Journal YUME : Journal of Management Economics and Business Journal International Journal of Application on Economics and Business Journal of Innovative and Creativity
Payangan, Otto R.
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Communication And The Mediating Effect Of Team Work On Smile Autoservice Marjuni, Imran; Payangan, Otto R.; Sobarsyah, Sobarsyah
YUME : Journal of Management Vol 7, No 1 (2024)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v7i1.6427

Abstract

This study aims to determine the effect of communication on employee performance through team work mediation at Smile Auto Service Makassar, which is one of the largest private companies in the Makassar area. The research design used uses a quantitative research approach to examine an individual in a group using the path analysis method with the help of SPSS 26. In this research, the population collection technique uses a saturated sampling technique with a sample size of 30 people. The results of this research show that communication has a positive and significant effect on team work, communication has a positive and significant effect on employee performance, team work has a positive and insignificant effect on employee performance and communication through team work mediation has a positive and insignificant effect, so it can be said that team work has not been able to become a mediating variable in this research. Kata Kunci: Communication, Team Work and Employee Performance.
The Influence of Store Atmosphere, Service Quality, and Product Variance on Customer Loyalty Through Customer Satisfaction at Marinor Cafe in Makassar City Sriyanti, Andi Hikmah Dewi; Payangan, Otto R.; Mustafa, Fahrina
Economics and Business Journal (ECBIS) Vol. 1 No. 5 (2023): July
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v1i5.13

Abstract

Through customer satisfaction at Marinar Café Makassar City, this study aims to analyze the effect of store atmosphere, service quality, and product variants on consumer loyalty. This study uses a quantitative approach to collect data from 100 respondents who are customers of Marinor Café in Makassar City. Participants in this study were all visitors to the Marinor Cafe in Makassar City. Path analysis (Path analysis) is the data analysis method used. The findings show that customer satisfaction at Marinor Café Makassar City is positively and significantly influenced by store atmosphere, service quality, and product variants. Therefore, it can be said that customer satisfaction can mediate the effect of service quality and product variety on customer loyalty, but does not mediate the effect of store atmosphere on customer loyalty.
UNDERSTANDING SUSTAINABLE ENTREPRENEURSHIP STUDY THROUGH BIBLIOMETRIC ANALYSIS (GROUNDED THEORY) Nuringsih, Kartika; N, Nuryasman M.; Maupa, Haris; Payangan, Otto R.
International Journal of Application on Economics and Business Vol. 1 No. 2 (2023): May 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i2.793-804

Abstract

To harmonize sustainable development in the entrepreneurship sector, a study was carried out to get an overview of knowledge mapping and current issues on sustainable entrepreneurship. Qualitative research was conducted through bibliometric analysis using VosViewer on Scopus metadata for exploring a grounded theory. The density of visualization shows that the yellow color gradation on sustainable entrepreneurship is opaquer than the entrepreneurship’s color, so it is new to be developed as a novelty. The visualization overlay captures the linked topics of entrepreneurial studies since 2008. It is looked at some issues e.g., innovation, sustainability and development which are the gradating color of light green that has been published since 2014-2015. Conversely, other topics e.g., sustainable business models, social capital performance, business venture, and social entrepreneur are detected as current issues. On sustainable entrepreneurship, the overlay of visualization depicts the linked among specific topics e.g., entrepreneurial intention, higher education, business model, and SMEs which has been published since 2012. The further study will improve the topic of sustainable entrepreneurial intention by involving the social domain as a novelty. The bibliometric analysis results in science mapping as the basis for building a state of the art so that researchers can elaborate on ontology issues, and build epistemology and axiology in this study.
Digital Tourism experience dan Virtual Tour Interaction Terhadap Minat Kunjungan Wisata pada Destinasi Berbasis Ekonomi Kreatif di Indonesia Sucipto, Nyamin; Payangan, Otto R.
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.6549

Abstract

Penelitian ini bertujuan menganalisis pengaruh Digital Tourism Experience dan Virtual Tour Interaction terhadap Minat Kunjungan Wisata pada destinasi berbasis ekonomi kreatif di Indonesia. Studi ini berangkat dari meningkatnya peran kanal digital dan tur virtual sebagai titik kontak utama pada fase pra-kunjungan yang membentuk evaluasi, keyakinan, dan preferensi wisatawan. Penelitian menggunakan pendekatan kuantitatif eksplanatori dengan desain survei potong lintang. Responden dipilih melalui purposive sampling, yaitu individu yang pernah mengakses konten digital destinasi dan pernah menggunakan tur virtual (misalnya 360° tour atau VR/AR) dalam periode pengamatan. Data dikumpulkan menggunakan kuesioner skala Likert dan dianalisis dengan SPSS melalui uji reliabilitas, uji asumsi regresi, serta regresi linear berganda untuk menguji hipotesis. Hasil analisis menunjukkan bahwa Digital Tourism Experience berpengaruh positif terhadap minat kunjungan, sementara Virtual Tour Interaction juga berpengaruh positif dan signifikan, dengan kontribusi relatif yang berbeda antarvariabel. Temuan ini mengindikasikan bahwa kualitas informasi, estetika, kemudahan akses, dan utilitas perencanaan pada kanal digital membangun dasar kognitif-afektif, sedangkan interaktivitas, kontrol pengguna, presence, dan flow pada tur virtual memperkuat keyakinan untuk berkunjung. Implikasinya, pengelola destinasi kreatif perlu mengintegrasikan desain pengalaman digital dan tur virtual secara konsisten agar citra destinasi, keterlibatan, dan intensi kunjungan meningkat. Penelitian ini dibatasi oleh desain cross-sectional; studi lanjutan disarankan menguji mediasi seperti destination image dan moderasi seperti kesiapan teknologi serta membandingkan jenis tur virtual yang berbeda. Secara teoretis, penelitian memperkaya kajian perilaku wisata digital dengan menegaskan peran pengalaman pra-kunjungan sebagai pendorong intensi. Secara manajerial, pengelola perlu memperkuat kurasi konten, navigasi intuitif, stabilitas teknis, dan ajakan aksi yang mendorong rencana kunjungan secara nyata.Kata kunci: digital tourism experience; virtual tour interaction; minat kunjungan; ekonomi kreatif; pariwisata Indonesia
Co-Authors Haris Maupa Marjuni, Imran Mustafa, Fahrina N, Nuryasman M. Nuringsih, Kartika Nyamin Sucipto Sobarsyah, Sobarsyah Sriyanti, Andi Hikmah Dewi