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Pengaruh Kapabilitas Branding dan Tanggung Jawab Sosial Perusahaan terhadap Loyalitas Pelanggan yang dimediasi oleh Kepuasan Pelanggan Fathorrahman Fathorrahman; Ummi Wahyuni; Zainurrafiqi Zainurrafiqi; Runik Puji Rahayu; Devi Lestari Pramita Putri; Nurul Hidayati
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 3 No. 1 (2024): April : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v3i1.2732

Abstract

This study aims to analyze the effect of branding capability and corporate social responsibility on customer loyalty, with customer satisfaction as a mediating variable, among religious tourism visitors in Madura. The background of this study is based on the importance of strong branding strategies and the implementation of corporate social responsibility in creating positive customer experiences, particularly in the context of value-based religious tourism. This study uses a quantitative approach with a survey method, involving 150 tourists as the sample. Data collection was conducted through a Likert-scale-based questionnaire, which was then analyzed using path analysis to examine the relationships between variables. The results show that branding capability and corporate social responsibility have a positive and significant effect on customer satisfaction. Furthermore, customer satisfaction was found to have a significant effect on customer loyalty. Another finding indicates that the effect of branding capability and corporate social responsibility on customer loyalty is significantly mediated by customer satisfaction. These findings provide practical implications for the management of religious tourism destinations in Madura to strengthen branding elements and social commitment to enhance customer satisfaction and loyalty sustainably..
Pengaruh Risk Management Perspektif Waqf Core Principle Terhadap Fraud Prevention Pada Cash Waqf Yang Terdaftar Di Badan Wakaf Indonesia Faris, Mohammad; Aulia, Ismi Fitri; Putri, Devi Lestari Pramita; Nugroho, Wawan Cahyo
JCA (Jurnal Cendekia Akuntansi) Vol 6 No 1 (2025): Juni
Publisher : Fakultas Ekonomi Prodi Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/akuntansi.v6i1.7041

Abstract

Wakaf tunai menimbulkan tantangan baru terhadap konsep wakaf mungkin yang paling jelas adalah bagaimana menjamin harta wakaf tetap ada, misalnya berkurang nilainya karena nilai waktu dari uang, risiko oprasional seperti kurang baik pengelolaan adminisrasi, tidak berkembangnya aset wakaf yang disebabkan oleh menumpuknya dana (idle fund) dan hilangnya aset wakaf karena mismanagement. Jenis penelitian ini adalah peneliian kuantitatif. Jumlah responden sebanyak 60 nadzir wakaf yang terdaftar di BWI. Analisa kuantitatif menggunakan spss Versi 26. Hasil penelitian menunjukkan manajemen risiko berpengaruh positif terhadap pencegahan fraud.
ANALISIS INFORMASI KEUANGAN KOPERASI SYARIAH NURI (KSN) JAWA TIMUR SEBAGAI ALAT PENGAMBILAN KEPUTUSAN INVESTASI Putri, Devi Lestari Pramita; Maulana, Wahyu
Indonesian Journal of Accounting and Governance Vol. 3 No. 1 (2019): JUNE
Publisher : School of Accountancy, University of Agung Podomoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36766/7kp2ft17

Abstract

Nowadays, economic conditions in Indonesia are unstable, with the result that it is needed to look for the information from certain or credible sources. Especially in financial information because of that, it is very influential to those who play an important role in policymakers. Besides, the precise financial information is also needed by the investors and creditors who are used as a basis for consideration to make profitable investments or vice versa. The objective of this study is to find out the financial information as an investment decision-making tool and to find out the level of health of cooperatives in the financial sector as financial information to investors and creditors. Then, the object of this study is Koperasi Syariah Nuri in East Java. This study employed descriptive quantitative research. The sampling technique is purposive sampling. The data sample used is in the form of financial statements from 2015 to 2017. Based on the data analysis, the results show us that: capital ratio in healthy criteria, cash ratio in liquid criteria, ROA insufficient criteria, ROE insufficient criteria, Fewer criteria generated by the service operational independence ratio.