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All Journal JURNAL WALENNAE PRofesi Humas MEDIALOG: Jurnal Ilmu Komunikasi Communicare : Journal of Communication Studies Avant Garde Jurnal Pemberdayaan Masyarakat Universitas Al Azhar Indonesia PERSPEKTIF Emerging Markets : Business and Management Studies Journal Jurnal Mutakallimin : Jurnal Ilmu Komunikasi PUBLICA: Jurnal Pengabdian Masyarakat
Oktaviani, Rani Chandra
Institut Komunikasi Dan Bisnis LSPR
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : Avant Garde

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INSTAGRAM SEBAGAI MEDIA PUBLIKASI DALAM MEMBANGUN BRAND AWARENESS JAKARTA AQUARIUM Shintadevy Maryolein; Nadya Dwina Hapsari; Rani Chandra Oktaviani
Avant Garde Vol 7, No 1 (2019): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/avg.v7i1.849

Abstract

Jakarta Aquarium is an ex-situ conservation and education institution located in Neo Soho Mall, West Jakarta. As a newly established institution, Jakarta Aquarium wants its brand to be used by the wider community. The efforts made by the Public Relations Jakarta Aquarium are to utilize the features available on Instagram. The purpose of this research was to find out strengths and weaknesses the utilization of Instagram as a media publication for Jakarta Aquarium to build brand awareness. The theory used in this study is new media theory and supported by Public Relations concepts, publication concepts, and Instagram. This study uses a qualitative descriptive method that designed by data collection techniques in the form of structured interviews, literature studies and internet reviews, especially on Instagram Jakarta Aquarium activities. The findings obtained in this study are the use of Instagram has maximized Instagram’s role as a platform to media publicity, consistent in managing the feed display and upload interesting content so that it can build Jakarta Aquarium's brand awareness in the wider community. In addition, through this research the researcher can find out more about the advantages of the Jakarta Aquarium’s Instagram that has made it easier for people to access all information quickly and easily, and establish two-way communication with their followers. Also, the disadvantages of Jakarta Aquarium’s Instagram that still uploads more promotional content than the educational content on Instagram.
PEMANFAATAN MEDIA ONLINE BERITAJAKARTA.ID DALAM PUBLIKASI PROGRAM KERJA PEMPROV DKI JAKARTA Yumna Aisyah; Rani Chandra Oktaviani
Avant Garde Vol 6, No 2 (2018): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/avg.v6i2.759

Abstract

As of right now, the current expanding mass media is digital media, which makes it easier for information to be obtained by people all over the world. The development of the digital media has broazught changes to one of the tasks of government public relations including the publication or dissemination of information. Public Relations of DKI Jakarta Provincial Government utilizes BeritaJakarta.com online media for the publication of Jakarta Provincial Government's work program. This study aims to find out how the utilization of beritajakarta.id online media in publishing the work program of the DKI Jakarta provincial government and to find out whether the advantages and disadvantages of the DKI Jakarta provincial government are using beritajakarta.id.The theory of Computer Mediated Communication together with qualitative data collection method with a semi-structured interview are used in this thesis. The result shows that beritajakarta.id is used by Pemprov DKI Jakarta to notify the outcome of their meetings and to report their overall work programs, starting from the planning phase through to the completion. Furthermore, Pemprov DKI Jakarta also utilizes beritajakarta.id to announce their new policies. The conclusion obtained is that the Provincial Government uses beritajakarta.id as a function of GPR in the process of information dissemination and policy
Co-Authors AA. Istri Putri Dwi Jayanti Ananto Akbar Ayu, Jati Paras Dwijayanti, AA Istri Putri Febrina Ramadyanti Gracia Rachmi Adiarsi Jati Paras Ayu Khenresta, Tsanaa Lestari Nurhajati Nadya Dwina Hapsari Nurul Hidayah Salasa, Yonaz Shintadevy Maryolein Sukandar, Rudi Tsanaa Khenresta Wilhelmina Sistianinggaluh Xenia Angelica Wijayanto Yonaz Salasa Yuliana Riana Prasetyawati Yumna Aisyah