Garuda - Garba Rujukan Digital

Pelatihan Culinary Entrepreneur Dalam Mengembangkan Kinerja UMKM di Masa Pandemi Yuliana Riana Prasetyawati; Emilya Setyaningtyas; Jati Paras Ayu; Kartini Dwi Sartika; Sandy Adithia
Journal of Servite Vol. 3 No. 1 (2021): Journal of Servite
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian Masyarakat (LP3M), Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/102003120213

Pada masa pandemi Covid-19, UMKM Kuliner merupakan salah satu UMKM yang terkena dampak paling signifikan. Hal ini karena UMKM memiliki ketahanan dan fleksibilitas yang rendah dalam menghadapi pandemi ini. Salah satu strategi yang dapat dilakukan untuk meningkatkan kinerja penjualan adalah memanfaatkan digital marketing. Namun UMKM masih memiliki tingkat digitalisasi yang masih rendah. Oleh karena itu, kegiatan pelatihan ini ditujukan bagi UMKM Kuliner yang berada di wilayah Jabodetabek agar lebih memahami peran public relation dan penggunaan media sosial sebagai strategi komunikasi pemasaran agar mampu bertahan di masa pandemi ini. Pelatihan ini dilakukan melalui media online dan dilanjutkan dengan penilaian pada proposal bisnis yang diajukan oleh pelaku UMKM Kuliner. Kegiatan LSPR Culinary Entrepreneur ini berjalan dengan lancar dan para peserta dapat meningkatkan pengetahuan dan ketrampilan penggunaan digital marketing dan public relation sebagai strategi pemasaran UMKM untuk bertahan di masa pandemi Covid- 19.

Pengaruh Pemasaran Digital dan Citra Destinasi Terhadap Keputusan Berkunjung Pada Wisata Bahari di Kepulauan Seribu Jati Paras Ayu
Jurnal Ilmiah Pariwisata Vol 26 No 3 (2021): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Sekolah Tinggi Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v26i3.1478

The purpose of this study was to examine the effect of digital marketing and destination image on the decision to visit the Thousand Islands. This study uses a type of quantitative qualitative research. The analytical method of this research is multiple regression analysis. The population in this study were domestic and foreign tourists who visited the Thousand Islands, amounting to 800,390 people. While the sample in this study amounted to 205 people. The sampling technique used is simple random sampling because the sampling is done randomly without regard to the existing strata in the population. The results of a partial study of digital marketing and destination image have a significant effect on visiting decisions. Promotional media with digital marketing are useful for tourists in getting easy information about tourist destinations to be visited, anytime and anywhere. To build the image of a destination in the minds of consumers, it certainly doesn't just disappear, but there needs to be consistency, uniqueness and vigorous promotion. The implementation of the promotion of marine tourism in the Thousand Islands must be promoted on Instagram, Facebook, Twitter and YuoTube because almost all internet users are users of these social media. Keywords: The Influence, Digital Marketing, Destination Image, Visit Decision

Digital Influencer Sebagai Alternatif Baru Dalam Promosi Rintisan Desa Wisata Pada Desa Sedang Abiansemal Bali AA. Istri Putri Dwi Jayanti; Rani Chandra Oktaviani; Jati Paras Ayu
PUBLICA: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2023): PUBLICA: Jurnal Pengabdian Kepada Masyarakat , Desember 2023
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/publica.v2i1.37

This study was carried out by looking at the background of tourist villages, however there are still several villages that have tourism potential but have not received recognition from the Ministry of Tourism and Creative Economy as tourist villages. One of the villages that is of concern is the village of Sedang, Abiansemaal Badung Bali, where the village is rich in places; religious tourism, cultural tourism, and agro tourism which is rich in typical plants but on the other hand is still in the pioneering process of getting the title as a tourist village. Of the several main indicators in the verification process instrument as a tourist village, there are at least 7 aspects; there are tourist attractions, transportation routes, tourism awareness devices and groups, security, available homestays and tourist visits. Looking at the conditions in the middle village, the main problem lies in the relatively small number of tourist visits, this is due to the village's position between several other tourist villages, so that the middle village is more of a transit village than a visiting village because of its tourism potential. For this reason, this study looks at the importance of acceleration and penetration of target tourists so that they are aware and have the intention to travel to Sedang village. The community service program that has been implemented is through mapping tourist targets and implementing digital influencer innovation, where currently the use of digital influencers has become an alternative for disseminating information massively and persuasively. The aim of implementing this program is to be a tactical step to attract tourists to visit the village of Sedang through reviews, promotions and the logic of communication networks through digital media. The methods used in this program are 1) Providing Digital Influencer Innovation and assistance to village parties as shown in the Web Virtual Tour, 2) Quantitatively measuring the increase in the ability of village officials in managing digital influencers, 3) Measuring digital analytic data from responses resulting from use digital influencer integrated with a virtual web tour. Temporary activity results show that 40% of participants were able to use digital influencers and there was an increase in visit response with an increase of 10% in one month since a simulation of using digital influencers was created. It can be concluded that there are quite significant implications in the use of digital influencers, especially in the increase in the number of tourists coming, but what is important to concentrate on is selecting influencers and persuasive messages which are aspects that need to be considered in managing digital influencers

Analisis Multiplier Effect Pariwisata Berkelanjutan Labuan Bajo sebagai Destinasi Super Prioritas Hamdani, Ayu Tiara; Dewi Rachmawati; Yesi Pandu Pratama Wibowo DC; Jati Paras Ayu; Siti Adelita Raif
Altasia Jurnal Pariwisata Indonesia Vol. 7 No. 1 (2025): Jurnal ALTASIA (Februari)
Publisher : Program Studi Pariwisata - Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/altasia.v7i1.10085

Labuan Bajo adalah destinasi pariwisata super prioritas yang dicanangkan oleh pemerintah pada tahun 2019 untuk mengakselerasi pengembangan wisata Indonesia. Sehingga tidak hanya mengandalkan Bali sebagai tujuan wisata utama. Pengembangan pariwisata ditujukan untuk pengembangan berkelanjutan guna memberikan manfaat sekarang dan masa yang akan datang. Selain itu pembangunan berkelanjutan juga memberikan dampak positif bagi masyarakat terutama perekonomian. Penelitian ini bertujuan untuk mengukur dampak perekonomian berganda (multiplier effect) dalam pariwisata Labuan Bajo. Bagaimana hasil pariwisata memberikan manfaat langsung, tidak langsung juga tambahan bagi masyarakat Labuan Bajo. Metode penelitian yang diterapkan dalam penelitian ini adalah metode kualitatif deskriptif melalui wawancara mendalam terhadap 17 informan yang terdiri dari pemerintah daerah Labuan Bajo, pelaku usaha pariwisata, tenaga kerja, kelompok sadar wisata, wisatawan dan masyarakat lokal. Nilai efek berganda dihitung untuk mengetahui peningkatan ekonomi masyarakat Labuan Bajo. Hasil penelitian menunjukkan pengembangan pariwisata di Labuan Bajo sebagai pariwisata super prioritas di Indonesia berkembang pesat yang ditandai dengan peningkatan wisatawan baik domestik maupun mancanegara. Hal ini juga berimbas pada peningkatan pendapatan daerah yang meningkat, juga dampak ekonomi pada masyarakat lokal. Melalui penghitungan multiplier effect dapat diketahui bahwa adanya pariwisata berdampak pada peningkatan ekonomi masyarakat. Penyebaran wisatawan di destinasi wisata terfokus pada kawasan Taman Nasional Komodo, sehingga perputaran ekonomi berdampak langsung pada kawasan tersebut. Hal ini tentunya menjadi masukan bagi pemangku kebijakan untuk mengembangkan potensi wisata lain baik alam dan budaya agar dampak ekonomi dapat lebih dirasakan oleh seluruh masyarakat Labuan Bajo kabupaten Manggarai Barat.

Pengaruh Pemasaran Digital dan Citra Destinasi Terhadap Keputusan Berkunjung Pada Wisata Bahari di Kepulauan Seribu Jati Paras Ayu
Jurnal Ilmiah Pariwisata Vol 26 No 3 (2021): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v26i3.1478

The purpose of this study was to examine the effect of digital marketing and destination image on the decision to visit the Thousand Islands. This study uses a type of quantitative qualitative research. The analytical method of this research is multiple regression analysis. The population in this study were domestic and foreign tourists who visited the Thousand Islands, amounting to 800,390 people. While the sample in this study amounted to 205 people. The sampling technique used is simple random sampling because the sampling is done randomly without regard to the existing strata in the population. The results of a partial study of digital marketing and destination image have a significant effect on visiting decisions. Promotional media with digital marketing are useful for tourists in getting easy information about tourist destinations to be visited, anytime and anywhere. To build the image of a destination in the minds of consumers, it certainly doesn't just disappear, but there needs to be consistency, uniqueness and vigorous promotion. The implementation of the promotion of marine tourism in the Thousand Islands must be promoted on Instagram, Facebook, Twitter and YuoTube because almost all internet users are users of these social media. Keywords: The Influence, Digital Marketing, Destination Image, Visit Decision

Rekomendasi Pengembangan Desa Wisata di Penajam Paser Utara berbasiskan Focus Group Discussion dan Baseline Survey Fitri Rismiyati; Patrick Silano; Jati Paras Ayu; Ladzina Imanez; Vitha Octavani
Jurnal Ilmiah Pariwisata Vol 28 No 3 (2023): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v28i3.1764

The development of tourist villages is an effective way for the growth and development of the rural economy which has an impact on increasing people's welfare. This research aims to make a baseline survey in the development of Api-Api Tourism Village, Bangun Mulya Tourism Village, and Rozeline Flower Park. The method used for this research is qualitative with data triangulation with respect to data sources in verifying/re-examining existing research data, using a Participation Action Research (PAR) approach including baseline surveys, documentation, and Focus Group Discussions (FGD). . The data collected was then analyzed by assessing the feasibility study of the tourism business through 7 ADWI assessment categories. The result of this program is the feasibility of the Tourism Village in North Penajam Paser based on the survey (Baseline Survey) that has been conducted. The results of the Focus Group Discussion (FGD) 3 places in North Penajam Paser namely Api-Api Village, Bangun Mulya Village and Rozeline Flower Park have the potential to be developed to become tourist villages and tourist attractions, but need attention, assistance and guidance from the government as well as academics. Keywords: Tourism Village, Focus Group Discussion, Baseline Survey

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