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Pengaruh Kualitas Produk, Harga, Promosi Dan Pelayanan Terhadap Kepuasan Konsumen Serta Dampaknya Pada Keputusan Pembelian Marpaung, Budiman; Mekaniwati, Ani
Jurnal Ilmiah Manajemen Kesatuan Vol 8 No 1 (2020): JIMKES Edisi April 2020
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v8i1.309

Abstract

This research aims to : a) determine the direct and simultaneous influence of production quality, price, promotion and service quality on customer satisfaction, b). kow the direct and simultaneous influence of production quality, price, promotion, service quality and customer satisfaction on purchasing decicions, c). determine the indirect and total impact on purchasing decicions through interventing variable customer satisfaction. The study was conducted on consumers of coffee processing machines. Respondents were determined by purposive sampling and accidental sampling. The numbers of respondents 79 people. The analysis method used is multiple linier regression with path analysis. The results showed : a) production quality and promotional activities have a direct and significant effect on positive direction on consumer satisfaction and purchasing decicions, while the quality of service the direct is not significant, but with a positive direction on customer satisfaction and buying decicions. b) price have a direct and significant effect with a negative direction on contumer satisfaction and consumer purchasing decicions, c) consumer satisfaction has a direct and significant effect on the positive direction of purchasing decicions, d) production quality, price, promotional activities and service quality simultaneously have a significant effect on contumer satisfaction, e) production quality, price, promotional activities, service quality and customer satisfaction simultaneously have a significant effect on purchasing decicions, f). consumer satisfaction as an interventing variable has an impact on increasing the total coefficient through increasing the indirect coefficient Keywords: production quality, price, promotion service, satisfaction, decicions
Cyber War and Civil Protection in the Perspective of International Humanitarian Law: Legal Challenges and Innovations in the Digital Age Cahyanto, Taufik Nur; Nurtono, Adietya Yuni; Susilo, Tarsisius; Marpaung, Budiman; Saroso, Budi
Jurnal Impresi Indonesia Vol. 4 No. 5 (2025): Indonesian Impression Journal (JII)
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v4i5.6442

Abstract

Cyber warfare is a form of warfare that is explicitly unmanageable by existing international law. While most experts agree that legal restrictions should apply to this phenomenon. Cyber warfare has also presented unprecedented new challenges to the application of International Humanitarian Law (IH), particularly in terms of the protection of civilians. As digital infrastructure becomes an essential part of civilian life and military operations, the basic principles of HHI such as distinctiveness, proportionality, and prudence face significant obstacles in cyberspace. This article analyzes a variety of emerging legal ambiguities, including attribution issues, dual-use infrastructure, and non-physical impacts on civilians. In addition, this article explores legal innovations such as the reinterpretation of existing principles, the role of the Tallinn Manual, as well as the possibility of developing new legal instruments that are more adaptive to digital reality. The study concludes with policy recommendations to strengthen civil protection and enrich the cyber law architecture through multilateral cooperation and the development of new legal norms.
Kajian Hukum Humaniter Internasional Mengenai Perang Siber Dalam Kaitannya Dengan Serangan Infrastruktur Kritis Imasfy, M.; Alif, Akhmad; Susilo, Tarsisius; Marpaung, Budiman; Saroso, Budi
Jurnal sosial dan sains Vol. 5 No. 5 (2025): Jurnal Sosial dan Sains
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsosains.v5i5.32190

Abstract

Kerentanan infrastruktur kritis terhadap serangan siber yang dampaknya setara dengan perang kinetik mengekspos kesenjangan regulasi dalam HHI, terutama terkait ketidakpastian penerapan prinsip pembedaan, proporsionalitas, dan kehati-hatian. Penelitian ini mengidentifikasi kebutuhan standar hukum baru untuk melindungi warga sipil dan infrastruktur vital di ranah digital melalui analisis tantangan penerapan HHI dalam konteks siber. Penelitian ini menggunakan metode kualitatif dengan studi dokumentasi terhadap instrumen HHI (Konvensi Jenewa 1949, Protokol Tambahan I), doktrin hukum, dan kasus serangan siber (misalnya Stuxnet). Prinsip HHI dapat diterapkan pada serangan siber, tetapi terhambat oleh sifat dual-use infrastruktur, efek berantai yang tak terprediksi, anonimitas pelaku, dan ambigu definisi "serangan" non-fisik. Diperlukan pengembangan kriteria objek siber, alat pemodelan dampak, peningkatan atribusi pelaku, dan kolaborasi global untuk memastikan HHI tetap relevan di era digital.