Article Per Year (5 Year)
p-Index From 2020 - 2025
2.668
P-Index
This Author published in this journals
All Journal Sosiohumaniora Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Pariwisata Kesatuan Jurnal Abdimas Dedikasi Kesatuan Jurnal Aplikasi Bisnis Kesatuan
Ani Mekaniwati
Institut Bisnis dan Informatika Kesatuan
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 21 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 21 Documents
Search

 1   2   3 
Analisis Kepuasan dan Loyalias Konsumen Roti Unyil Venus di Bogor Mekaniwati, Ani
Jurnal Ilmiah Manajemen Kesatuan Vol 5 No 2 (2017): JIMKES Edisi Agustus 2017
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (605.891 KB) | DOI: 10.37641/jimkes.v5i2.72

Abstract

The objectives of this research is to analyze the model of relationship between customer’s level of satisfaction and their loyalty to “roti unyil” and to construct the strategic implication to improve this satisfaction and loyalty.The research was conducted in June 2017. The data were collected from 100 respondents and were analyzed using structural equation modeling (SEM) analysis and two-top boxes to measure customer satisfaction index. The results showed that contribution of customer’s satisfaction on customer’s loyalty was 0.49 and the most significant dimensions for customer’s satisfaction were human resources (0.40), promotion (0.15), and place (0.08). Most attributes had high customer satisfaction index, with parking access (56%) and viral marketing (59%) were the lowest ones
Analisis Minat Pada STIE Kesatuan Bogor Dengan Pendekatan Motivasi, Kepribadian Dan Karakteristik Wirausahawan Mekaniwati, Ani; Setiana, Anna
Jurnal Ilmiah Manajemen Kesatuan Vol 6 No 2 (2018): JIMKES Edisi Agustus 2018
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (639.897 KB) | DOI: 10.37641/jimkes.v6i2.163

Abstract

In developed countries the interest to become entrepreneurs is quite large, helping patterns that exist in developed countries where they no longer want to be lower-level people to become entrepreneurs in areas of their interest. The country's economy can be built by growing business in various fields, namely by creating new jobs through entrepreneurship In this case the Higher Education can be a place to foster and motivate students to have the courage and interest to become an entrepreneur. The problem faced by universities is how to foster interest in entrepreneurship to students so that their chosen career choice after graduation is as entrepreneurs.This study was conducted to measure entrepreneurship interest of STIE Kesatuan Bogor students and to find the the factors that affect such interest from motivation, skills, and education point of views. Survey with questionnaire was the data gathering method and Structural Equation Modeling was deployed for main analysis and diagonal analysis (Suharjo Split) is used to measure the level of interest and the level of interest of STIEK Bogor students for entrepreneurs
Analisis Implikasi Kebijakan Dividen Terhadap Pertumbuhan Perusahaan Dan Kinerja Saham Studi Kasus Pada Pt Mitra Pinasthika Mustika Tbk Yang Terdaftar Di Bursa Efek Indonesia Andre, Andre; Marpaung, Annaria Magdalena; Mekaniwati, Ani
Jurnal Ilmiah Manajemen Kesatuan Vol 7 No 1 (2019): JIMKES Edisi April 2019
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (610.878 KB) | DOI: 10.37641/jimkes.v7i1.208

Abstract

This research was conducted using financial reports from companies engaged in retail distribution sector during the periods of 2013-2016 using financial ratios analysis. These ratios described how profitability, assets management and company’s equity are affecting the dividend policy. We can conclude that dividend policy has major impact on the company’s growth and stock performance. The results show that a slight decrease in the stock price will also cause a decrease in the profit and eventually causing decrease to the earning per share. The dividend per share experiences an increase because these companies still intent to pay the dividend among their share holders to maintain share price. Share price declines due to the interest rate policies of Bank Indonesia and the value of export import. These companies have run proper dividend policies by maintaining the growth and company value, seen from the increasing portion of retained earnings and the portion of dividend payment. Thus the decreasing price of share is mostly caused by external factors.
Pengaruh Kualitas Produk, Harga, Promosi Dan Pelayanan Terhadap Kepuasan Konsumen Serta Dampaknya Pada Keputusan Pembelian Marpaung, Budiman; Mekaniwati, Ani
Jurnal Ilmiah Manajemen Kesatuan Vol 8 No 1 (2020): JIMKES Edisi April 2020
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v8i1.309

Abstract

This research aims to : a) determine the direct and simultaneous influence of production quality, price, promotion and service quality on customer satisfaction, b). kow the direct and simultaneous influence of production quality, price, promotion, service quality and customer satisfaction on purchasing decicions, c). determine the indirect and total impact on purchasing decicions through interventing variable customer satisfaction. The study was conducted on consumers of coffee processing machines. Respondents were determined by purposive sampling and accidental sampling. The numbers of respondents 79 people. The analysis method used is multiple linier regression with path analysis. The results showed : a) production quality and promotional activities have a direct and significant effect on positive direction on consumer satisfaction and purchasing decicions, while the quality of service the direct is not significant, but with a positive direction on customer satisfaction and buying decicions. b) price have a direct and significant effect with a negative direction on contumer satisfaction and consumer purchasing decicions, c) consumer satisfaction has a direct and significant effect on the positive direction of purchasing decicions, d) production quality, price, promotional activities and service quality simultaneously have a significant effect on contumer satisfaction, e) production quality, price, promotional activities, service quality and customer satisfaction simultaneously have a significant effect on purchasing decicions, f). consumer satisfaction as an interventing variable has an impact on increasing the total coefficient through increasing the indirect coefficient Keywords: production quality, price, promotion service, satisfaction, decicions
Pengaruh Tingkat Suku Bunga Deposito, Tabungan, Dan Giro Terhadap Peningkatan Laba Perusahaan Gunawan, Gagan; Mekaniwati, Ani
Jurnal Ilmiah Manajemen Kesatuan Vol 8 No 2 (2020): JIMKES Edisi Agustus 2020
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v8i2.352

Abstract

Penelitian ini bertujuan Untuk mengetahui pengaruh tingkat suku bunga deposito, tabungan, dan giro terhadap peningkatan laba perusahaan pada PT. Bank Nobu. Metode analisis yang digunakan dalam penelitian ini adalah regresi linear berganda dengan satu variabel dependen yaitu Laba perusahaan ( Y) dan tiga variabel independent yang terdiri dari suku bunga deposito (X1), suku bunga tabungan (X2) dan suku bunga giro (X3) Hasil pengolahan data telah diperoleh model DA = 26,68 + -3.968X1 + -1.142X2 + -3968X3. Nilai koefisien determinasi (R1 ) adalah 0,971, hal ini menunjukkan bahwa variabel Independen memberikan kontribusi atau pengaruh sebesar 90% terhadap variabel Dependen pada PT. Bank Nobu . Secara parsial, hasil uji t menunjukkan bahwa secara masing-masing variabel tidak berpengaruh signifikan terhadap peningkatan laba pada PT. Bank Nobu sehingga hipotesis ditolak. Secara simultan, hasil uji F menunjukkan bahwa secara bersama-sama tidak berpengaruh secara signifikan terhadap peningkatan laba pada PT. Bank Nobu sehingga hipotesis ditolak. Kata kunci : Suku Bunga, Profitabilitas,Tabungan
PKM Pelatihan Strategi Pengembangan Bauran Pemasaran Untuk Peningkatan Omzet UMKM Nurendah, Yulia; Mekaniwati, Ani; Maulina, Dwi
Jurnal Abdimas Dedikasi Kesatuan Vol 2 No 1 (2021): JADKES Edisi Januari - Juni 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (180.856 KB) | DOI: 10.37641/jadkes.v2i1.428

Abstract

The marketing aspect plays a very important role. Products that are preferred by consumers, setting the right price, choosing the right location and distribution channels, and the right promotion will be able to increase business performance in terms of marketing and turnover earned. Marketing Mix Development Strategy Training for Increasing MSME Turnover aims to 1) Increase knowledge and understanding regarding product development in terms of variant, packaging, size, brand and quality. 2) Increase knowledge and understanding regarding product pricing that attracts consumers. 3) Increase knowledge and understanding regarding the development of distribution channels and selection of appropriate business locations. 4) Increase knowledge and understanding regarding the development of promotional strategies To carry out these activities, several training methods are used, namely: Lecture Method, Question and Answer Method, and Simulation Method. This simulation method is very important given to the training participants to provide the opportunity to practice the training material obtained. The hope is that the training participants will really master the training material received, know their level of ability to apply entrepreneurial activities technically and then identify the difficulties (if they still exist) to be solved later. The evaluation of the success of this training shows the following data: as many as 81% of MSME participants / players can understand well the activities of implementing the marketing mix development training, 76% of MSME participants / players are able to practice marketing mix development, As many as 78% of MSME participants / players are willing to socialize their abilities development of the marketing mix to colleagues. Taking into account these data, it can be concluded that the training success indicators that have been set at the beginning get optimal results and reach the target. Key words: marketing mix
Membangun Motivasi Dan Spirit Kewirausahaan Bagi Pelaku UMKM Di Kota Bogor Melalui Kegiatan Klinik Untuk Menciptakan Pengusaha Unggul Mekaniwati, Ani; Victor, Haniel
Jurnal Abdimas Dedikasi Kesatuan Vol 1 No 2 (2020): JADKES Edisi Desember 2020
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (144.796 KB) | DOI: 10.37641/jadkes.v1i2.516

Abstract

Tujuan diadakannya kegiatan KUMPUL bagi pelaku UMKM Kota Bogor adalah untuk Memberi motivasi dan semangat kepada pelaku UMKM untuk melakukan wirausaha serta Meningkatkan kreativitas dan inovasi para pelaku UMKM. Metode pelaksanaan yang dilakukan adalah mengenalkan dan menjelaskan pemahaman tentang digital marketing, memberikan cara yang tepat dalam memasarkan produk dan jasa di era digital, memberikan pemahaman untuk dapat menganalisa produk pesaing. Melalui kegiatan ini, diharapkan partisipan dapat menjadi pelaku UMKM yang sukses baik ditingkat lokal Kota Bogor maupun Internasional.
Tantangan Technopreneur Bagi Umkm Di Kota Bogor Sebagai Strategi Bertahan Di Era Pandemi Covid-19 Mekaniwati, Ani; Nurendah, Yulia; Maulina, Dwi; Hanifah, Nadia Sabila
Jurnal Ilmiah Manajemen Kesatuan Vol 9 No 3 (2021): JIMKES Edisi Desember 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v9i3.797

Abstract

The creation of entrepreneurs (entrepreneurs) is an alternative solution to various problems in society such as poverty and social inequality, increasing unemployment of productive age and depletion of energy supply reserves, all of which require creative and innovative actions. Technopreneur, one part of the development of entrepreneurship (entrepreneur) provides an overview of entrepreneurship by using technology-based innovation. With the technopreneurship development model, it can provide benefits or impacts, both economically, socially and environmentally. Technopreneurs can be interpreted as job creators who will actively encourage Indonesia to have a strong and competitive economic foundation. Inclusive economic growth and sustainable development need to continue to receive attention and support from various groups, namely the support of the government, the private sector, the community and of course support from academics in achieving the Sustainable Development Goals (SDGs). The economic impact is increasing efficiency and productivity, increasing income, creating new jobs and moving other economic sectors. Keywords: Entrepreneur, Technopreneur, MSME
Analisis Deskriptif Persepsi Konsumen Jungleland Advanture Theme Park Atas Experiential Marketing, Fasilitas Dan Minat Kunjungan Ulang Ani Mekaniwati
Jurnal Ilmiah Pariwisata Kesatuan Vol 1 No 2 (2020): JIPKES Edisi September 2020
Publisher : Prodi Pariwisata dan LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jipkes.v1i2.946

Abstract

Experiential Marketing menjadi tema baru dan penting bagi konsumen dalam menumbuhkan kepuasan dan perilaku pasca pembelian yang berimplikasi pada keputusan pembelian ulang. JungleLand Adventure Theme Park merupakan salah satu destinasi wisata, tempat rekreasi, hiburan, dan edutainment yang sangat tepat bagi keluarga dan bisa dinikmati oleh segala usia, yang mengusung experiential marketing sebagai faktor utama dalam menciptakan minat kunjungan ulang para konsumennya. Selain itu, Jungleland Adventure Theme Park didesain di kawasan pegunungan yang sejuk dengan udara yang bersih dan sehat, sehingga suasananya sangat nyaman untuk berwisata. Fasilitas dengan menghadirkan wahana yang baru, spektakuler, dan Science Centre terbesar di Indonesia, menjadi faktor lain yang memperkuat pembentukan kepuasan konsumen. Tujuan dari penelitian ini adalah untuk mendiskripsikan persepsi konsumen atas experiential marketing, fasilitas serta minat berkunjung ulang para konsumen. Jumlah responden dalam penelitian ini berjumlah 100 responden dari populasi konsumen The Jungleland Adventure Theme Park. Hasil penelitian ini menunjukkan bahwa indikator experiential marketing, fasilitas dan minat kunjungan ulang dipersepsikan tinggi oleh konsumen The Jungleland Adventure Theme Park. Kata Kunci: experiential marketing, fasilitas, minat kunjungan ulang
Analisis Persepsi Konsumen Atas Kualitas Produk, Persepi Harga, Dan Suasana Kopi Nako Kota Bogor Ani Mekaniwati
Jurnal Ilmiah Pariwisata Kesatuan Vol 1 No 2 (2020): JIPKES Edisi September 2020
Publisher : Prodi Pariwisata dan LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jipkes.v1i2.947

Abstract

Penelitian ini bertujuan untuk menganalisisPersepsi Konsumen Atas Kualitas Produk, Persepi Harga, Dan Suasana Kopi Nako Kota Bogor
Co-Authors Adil Fadillah Agustinus Hariadi DP Andre Andre, Andre Angga Sulistiono Anna Setiana Annaria Magdalena Marpaung Dwi Maulina Eka Nur Saputri Gagan Gunawan Gunawan, Gagan Haniel Victor Hanifah, Nadia Sabila Marpaung, Budiman Maulina, Dwi Muhammad Nashar Nadia Sabila Hanifah Soei Khim Sri Hartono Victor, Haniel Vina Nuralviani Wadudi Wibowo Yulia Nurendah Yulia Nurendah