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All Journal Journal of Innovation Research and Knowledge El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Luthfi Nuraini
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Analisis Faktor-faktor yang Mempengaruhi Keberlanjutan Usaha Mikro Kecil dan Menengah (UMKM) yang Didirikan oleh Mahasiswa Ainil Mardiah; Johni Eka Putra; Tio Devilishanti; Luthfi Nuraini; Muh. Aksa
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 1 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i1.6427

Abstract

The purpose of this study is to analyze and determine the factors that influence the desire of MSMEs established by students. This research approach collects data through literature studies, which involve reading literature from various sources including books, journals and reports using qualitative and deductive approaches. The findings in this study are that there are two factors that influence MSMEs established by students, namely internal and external factors. Internal factors include managerial skills, innovation and creativity, and availability of capital. While external factors include access to markets, government policies, and market competition. In addition, there are strategies for the sustainability of MSMEs established by students, including improving management skills, developing solid business plans, increasing innovation and creativity, strong collaboration and networks, and sustainable growth of MSMEs.
PENGARUH SCARCITY PERSUASION, PRICE DISCOUNT, DAN PERCEIVED VALUE TERHADAP IMPULSIVE BUYING DALAM PLATFORM E-COMMERCE : SHOPEE LIVE STREAMING Luthfi Nuraini
Journal of Innovation Research and Knowledge Vol. 5 No. 1: Juni 2025
Publisher : Bajang Institute

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Abstract

Penelitian ini bertujuan menganalisis pengaruh Scarcity Persuasion, Price Discount, dan Perceived Value terhadap Impulsive Buying dalam konteks platform e-commerce Shopee Live Streaming. Menggunakan metode kuantitatif, penelitian ini melibatkan 140 responden yang dipilih dengan teknik purposive sampling, yang terdiri dari konsumen generasi Milenial dan Gen Z di Kota Tangerang. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan IBM SPSS Statistics 27. Hasil penelitian menunjukkan bahwa Scarcity Persuasion, Price Discount, Perceived Value berpengaruh signifikan terhadap Impulsive Buying, baik secara parsial maupun simultan. Penelitian ini diharapkan memberi wawasan baru mengenai perilaku konsumen dalam platform e-commerce Shopee Live Streaming, khususnya di wilayah Tangerang. Implikasinya, pemasar dapat memanfaatkan temuan ini untuk merancang strategi promosi yang lebih efektif melalui fitur live streaming.
Analisis Faktor-faktor yang Mempengaruhi Keberlanjutan Usaha Mikro Kecil dan Menengah (UMKM) yang Didirikan oleh Mahasiswa Ainil Mardiah; Johni Eka Putra; Tio Devilishanti; Luthfi Nuraini; Muh. Aksa
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 1 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i1.6427

Abstract

The purpose of this study is to analyze and determine the factors that influence the desire of MSMEs established by students. This research approach collects data through literature studies, which involve reading literature from various sources including books, journals and reports using qualitative and deductive approaches. The findings in this study are that there are two factors that influence MSMEs established by students, namely internal and external factors. Internal factors include managerial skills, innovation and creativity, and availability of capital. While external factors include access to markets, government policies, and market competition. In addition, there are strategies for the sustainability of MSMEs established by students, including improving management skills, developing solid business plans, increasing innovation and creativity, strong collaboration and networks, and sustainable growth of MSMEs.
Co-Authors Ainil Mardiah Ainil Mardiah Johni Eka Putra Muh. Aksa Tio Devilishanti