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All Journal Journal of Innovation Research and Knowledge Riset Ilmu Manajemen Bisnis dan Akuntansi El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Luthfi Nuraini
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Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH SCARCITY PERSUASION, PRICE DISCOUNT, DAN PERCEIVED VALUE TERHADAP IMPULSIVE BUYING DALAM PLATFORM E-COMMERCE : SHOPEE LIVE STREAMING Luthfi Nuraini
Journal of Innovation Research and Knowledge Vol. 5 No. 1: Juni 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan menganalisis pengaruh Scarcity Persuasion, Price Discount, dan Perceived Value terhadap Impulsive Buying dalam konteks platform e-commerce Shopee Live Streaming. Menggunakan metode kuantitatif, penelitian ini melibatkan 140 responden yang dipilih dengan teknik purposive sampling, yang terdiri dari konsumen generasi Milenial dan Gen Z di Kota Tangerang. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan IBM SPSS Statistics 27. Hasil penelitian menunjukkan bahwa Scarcity Persuasion, Price Discount, Perceived Value berpengaruh signifikan terhadap Impulsive Buying, baik secara parsial maupun simultan. Penelitian ini diharapkan memberi wawasan baru mengenai perilaku konsumen dalam platform e-commerce Shopee Live Streaming, khususnya di wilayah Tangerang. Implikasinya, pemasar dapat memanfaatkan temuan ini untuk merancang strategi promosi yang lebih efektif melalui fitur live streaming.
Analisis Faktor-faktor yang Mempengaruhi Keberlanjutan Usaha Mikro Kecil dan Menengah (UMKM) yang Didirikan oleh Mahasiswa Ainil Mardiah; Johni Eka Putra; Tio Devilishanti; Luthfi Nuraini; Muh. Aksa
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 1 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i1.6427

Abstract

The purpose of this study is to analyze and determine the factors that influence the desire of MSMEs established by students. This research approach collects data through literature studies, which involve reading literature from various sources including books, journals and reports using qualitative and deductive approaches. The findings in this study are that there are two factors that influence MSMEs established by students, namely internal and external factors. Internal factors include managerial skills, innovation and creativity, and availability of capital. While external factors include access to markets, government policies, and market competition. In addition, there are strategies for the sustainability of MSMEs established by students, including improving management skills, developing solid business plans, increasing innovation and creativity, strong collaboration and networks, and sustainable growth of MSMEs.
Pengaruh Kebijakan Dividen, Leverage, dan Earning Volatility terhadap Volatilitas Harga Saham pada Perusahaan Energi Sub Sektor Minyak dan Gas yang Terdaftar pada Bursa Efek Indonesia Periode 2021 - 2025 Miftahudin Miftahudin; Luthfi Nuraini; Umi Kulsum
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 4 No. 3 (2026): Agustus : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v4i3.2762

Abstract

This study aims to examine the effect of dividend policy, leverage, and earnings volatility on stock price volatility in oil and gas sub-sector energy companies listed on the Indonesia Stock Exchange (IDX) during the 2021–2025 period. This research employs a quantitative approach using secondary data obtained from the companies' financial statements and stock price data. The sample was selected using a purposive sampling technique, resulting in 12 companies that met the predetermined criteria over a five-year observation period. The data were analyzed using panel data regression with the assistance of EViews 13 software. Based on the results of the Chow test and Hausman test, the Fixed Effect Model (FEM) was selected as the most appropriate model. The findings indicate that, partially, dividend policy as measured by the Dividend Payout Ratio (DPR) has a negative and significant effect on stock price volatility. Meanwhile, leverage, as measured by the Debt-to-Equity Ratio (DER), has no significant effect on stock price volatility. Likewise, earnings volatility has no significant effect on stock price volatility. Simultaneously, dividend policy, leverage, and earnings volatility have a significant effect on stock price volatility. These findings suggest that dividend distribution policy is the primary factor considered by investors in responding to stock price movements of oil and gas sub-sector energy companies, while leverage and earnings volatility do not individually have a significant influence on stock price volatility.
Pengaruh Struktur Modal, Arus Kas Operasi dan Likuiditas terhadap Kebijakan Dividen pada Bank Konvensional yang Terdaftar di Bursa Efek Indonesia Periode 2021-2025 Rifki Hidayatullah; Luthfi Nuraini; Umi Kulsum
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 4 No. 3 (2026): Agustus : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v4i3.2766

Abstract

This study aims to analyze the effect of Capital Structure, Operating Cash Flow, and Liquidity on Dividend Policy in conventional banks listed on the Indonesia Stock Exchange during the 2021–2025 period. This study employed a quantitative method with an associative approach. The sample was selected using purposive sampling, resulting in 12 banking companies with a total of 60 observations. Secondary data were analyzed using panel data regression with EViews 13. Based on the model selection tests, the Fixed Effect Model (FEM) was selected as the best model. The results indicate that Capital Structure has a positive and significant effect on Dividend Policy with a t-statistic of 2.428827 > t-table of 2.003 and a probability value of 0.0192 < 0.05. Operating Cash Flow has a negative but insignificant effect on Dividend Policy with a t-statistic of -0.257900 < t-table of 2.003 and a probability value of 0.7977 > 0.05. Liquidity has a positive and significant effect on Dividend Policy with a t-statistic of 2.495657 > t-table of 2.003 and a probability value of 0.0163 < 0.05. Simultaneously, Capital Structure, Operating Cash Flow, and Liquidity have a significant effect on Dividend Policy with an F-statistic of 5.921528 > F-table of 2.77 and a Prob(F-statistic) of 0.000002 < 0.05.
Co-Authors Ainil Mardiah Ainil Mardiah Johni Eka Putra Miftahudin . Muh. Aksa Rifki Hidayatullah Tio Devilishanti Umi Kulsum