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All Journal Pena Justisia: Media Komunikasi dan Kajian Hukum Jurnal Ilmiah Edunomika (JIE) Innovative: Journal Of Social Science Research INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Johni Eka Putra
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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THE INFLUENCE OF FEAR OF MISSING OUT (FOMO) ON IMPULSE BUYING WITH PRODUCT UNIQUENESS AS A MODERATING VARIABLE Dewi Maharani; Saida Zainurossalamia ZA; Asnawati Asnawati; Johni Eka Putra; Eva Desembrianita
JURNAL ILMIAH EDUNOMIKA Vol 8, No 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14309

Abstract

ABSTRACT This research is quantitative research with an exploratory approach, namely an approach that uses a number of previous studies as the main foundation to strengthen the new arguments that the researcher has designed. The previous research referred to in this article is . The data used in this research is primary data that researchers obtained from Tiktokshop, Shopee and Marketplace consumers. The data used in this research was analyzed using the smart PLS 4.0 analysis tool. The result in this article show the Fear of Missing Out variable can have a positive relationship and a significant influence on Impulsive Buying Decisions because the P-Values value is positive and is below the 0.05 significance level, namely 0.006 . This can be caused by the greater the Fear of Missing Out, consumers are more targeted, want to follow trends, and make impulsive purchasing decisions. In the next line, which is also a different formulation from the two studies above, is the Product Uniqueness variable which is believed to moderate the influence of the Fear of Missing Out variable on Impulsive Buying Decisions. This can be proven because the P-Values value is positive and is below the 0.05 significance level, namely 0.000, more significant than the direct test of 0.006. These results indicate that curiosity, desire to buy, and the feeling of not wanting to miss the trend will increase if FOMO is accompanied by a unique product that attracts consumers. Thus the first and second hypotheses in this research can be accepted. Keywords: Fear of Missing Out, Impulse Buying, Product Uniequeness
LOCAL E-CATALOG 5.0 PROGRAM AS A STRATEGY TO CREATE A CREATIVE ECONOMY AND INCREASE LOCAL TOURISM IN INDONESIA Eva Yuniarti Utami; Raihan A. Hanasi; Johni Eka Putra; Afrizal Afrizal; Rieneke Ryke Kalalo
JURNAL ILMIAH EDUNOMIKA Vol 8, No 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14578

Abstract

Abstract This research is a qualitative research with a descriptive approach that is closely related to E-Catalog and its role in developing tourism in Indonesia. The data used in this article are secondary data that researchers obtain from scientific articles, books, scientific magazines, and a number of other sources related to this topic. The data are collected, selected, and analyzed using the SWOT analysis method which is explained in the following sections. The result in this article show that E-Catalog has many benefits in developing tourism in Indonesia, especially if E-Catalog can go hand in hand with existing technological advances. The benefits in question are that it can increase the quantity of visitors, the finances of tourist attractions, and so on. In contrast to the points mentioned above, the implementation of E-Catalog also has a number of weaknesses and threats, namely, uneven Human Resources, programs that are not running, and capital losses. Keywords: E-Katalog, Local Tourism, Creative Economy
GREEN MARKETING STRATEGY IN ATTRACTING CONSUMERS WHO CARE ABOUT THE ENVIRONMENT Johni Eka Putra; Risdwiyanto, Andriya; Hikmah Widi, Riantin
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 7 (2024): July
Publisher : Adisam Publisher

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Abstract

The growing desire of customers for environmentally friendly products means companies are competing to meet these needs by switching to using environmentally friendly materials. The materials in question are not only raw materials but also involve other materials such as product packaging, labeling, packaging and so on. Environmental awareness by implementing green marketing strategies can be done with environmentally friendly promotions. The growing desire of customers for environmentally friendly products means companies are competing to meet these needs by switching to using environmentally friendly materials. Green marketing is an approach to marketing that emphasizes environmental and sustainability values. It aims to attract consumers who care about environmental issues and promote environmentally friendly products or services. Several green marketing strategies that can be used to attract consumers who care about the environment are sustainable communication, labels and certification, transparency, customer education, partnerships with environmental organizations, focusing on environmental innovation, and sustainable consumer support.
TRANSFORMING PUBLIC SPACES IN THE DIGITAL AGE: HOW TECHNOLOGY CHANGES THE FACE OF SOCIAL INTERACTION Johni Eka Putra; Ningrum, Dedah; Afandi, Al-
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 2 No. 10 (2024): OCTOBER
Publisher : Adisam Publisher

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Abstract

This research examines the transformation of public space in the digital era and its impact on the patterns and quality of social interaction. Digital technology, especially the internet and social media, has played a significant role in revolutionizing the way individuals communicate and interact. Through a comprehensive literature analysis, this research illustrates how technology has enabled global connectivity, expanded social networks, and created new platforms for cultural expression and collaboration. On the other hand, this research also identifies challenges that arise as a result of these changes, such as social fragmentation, the decline in the quality of face-to-face interactions, and the complexity of digital privacy and ethical issues. This research highlights the importance of societal adaptation to new social norms and the development of digital literacy to effectively manage the impact of this transformation. Thus, this research not only provides insight into the role of technology in changing the face of social interaction but also emphasizes the need for a critical and reflective approach in dealing with these new dynamics.
Analisis Faktor-faktor yang Mempengaruhi Keberlanjutan Usaha Mikro Kecil dan Menengah (UMKM) yang Didirikan oleh Mahasiswa Ainil Mardiah; Johni Eka Putra; Tio Devilishanti; Luthfi Nuraini; Muh. Aksa
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 1 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i1.6427

Abstract

The purpose of this study is to analyze and determine the factors that influence the desire of MSMEs established by students. This research approach collects data through literature studies, which involve reading literature from various sources including books, journals and reports using qualitative and deductive approaches. The findings in this study are that there are two factors that influence MSMEs established by students, namely internal and external factors. Internal factors include managerial skills, innovation and creativity, and availability of capital. While external factors include access to markets, government policies, and market competition. In addition, there are strategies for the sustainability of MSMEs established by students, including improving management skills, developing solid business plans, increasing innovation and creativity, strong collaboration and networks, and sustainable growth of MSMEs.
Marketing Magic or Just Hype? The AI Factor in Indonesia’s MSME Growth Johni Eka Putra; Lili Adi Wibowo; Siska Armawati Sufa; Nindi Aristi; Irzameingindra Putri Radjamin
Pena Justisia: Media Komunikasi dan Kajian Hukum Vol. 24 No. 1 (2025): Pena Justisia
Publisher : Faculty of Law, Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/pj.v24i2.6625

Abstract

This research investigates the strategic influence of artificial intelligence (AI) adoption on the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, emphasizing the mediating role of innovation diffusion. By synthesizing the Technology Acceptance Model (TAM), the Diffusion of Innovations (DOI) theory, and the Resource-Based View (RBV), the study analyzes how perceived usefulness and ease of use contribute to the attainment of sustained competitive advantage. Employing a quantitative methodology, the analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) on data collected from 160 MSMEs. The measurement model demonstrated strong reliability and validity. The findings reveal that technology adoption exerts a significant effect on both innovation and competitiveness, with innovation serving as a partial mediator. The R² and Q² values reflect moderate explanatory and predictive capacity. This study provides both theoretical contributions and practical recommendations for fostering digital transformation in the MSME sector through AI-driven innovation.
Peran UMKM dalam Meningkatkan Kesejahteraan Perekonomian di Indonesia Evi Sirait; Bagus Hari Sugiharto; Jenal Abidin; Nely Salu Padang; Johni Eka Putra
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 7 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i7.4160

Abstract

This research aims to determine the role of MSMEs in improving economic prosperity in Indonesia. This research approach collects data through literature studies, which involves reading literature from various sources including books, journals and reports using qualitative and deductive approaches. The findings in this research are that micro, small and medium enterprises (MSMEs) are a very crucial sector for economic prosperity in Indonesia. This is because MSMEs play an important role in absorbing labor, increasing people's income, creating new business opportunities, increasing economic equality, and preserving local culture and wisdom. Apart from that, MSMEs also play an important role in creating jobs, increasing local economic growth, increasing innovation and creativity, stimulating local economic growth, economic diversification, as well as contributing to taxes and state revenues. This can improve economic prosperity in Indonesia. The indicators for measuring the level of welfare are income, housing and settlement, education and health.
Peran dan Strategi UMKM dalam Mengurangi Tingkat Pengangguran di Indonesia Reniwati Lubis; Johni Eka Putra; Tri Widayati; Nurjanna Ladjin; Adam Hafidz Al Fajar
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 8 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i8.4611

Abstract

This study aims to determine the role and strategy of MSMEs in reducing poverty rates in Indonesia. This research approach collects data through literature studies, which involve reading literature from various sources including books, journals and reports using qualitative and deductive approaches. The findings in this study are that MSMEs play an important role in reducing poverty rates in Indonesia. There are several roles of MSMEs in reducing poverty rates, namely poverty reduction and poverty, economic empowerment, local economic growth, increasing income and consumption. In addition, there are several strategies in reducing poverty rates, namely building coworking spaces, collaborating with the Job Training Center (BLK) to provide free job training, providing job vacancy information through social media or job vacancy applications, conducting synergy collaborations with companies, and encouraging productive age people to enter the creative economy world such as social media.
Strategi Pemasaran Digital untuk UMKM di Era Digital Ainil Mardiah; Sunarni; Nia Rifanda Putri; Mohammad Gifari Sono; Johni Eka Putra
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 11 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i11.5791

Abstract

In this modern era, the development of the industrial and business world is growing rapidly. This causes business owners to have to compete with tight competition. One of the problems that makes the competitiveness of MSMEs still low is the limited ability of business actors in marketing. The research method used in the Digital Marketing Strategy study for MSMEs in the Digital Era is a qualitative method. This research was conducted through a series of qualitative interviews with MSME actors. The results of the study show that MSME actors who implement digital marketing get higher sales. Therefore, digital marketing strategies can be an effective solution for MSMEs in increasing their sales. In addition, this article also states that marketing strategies in the digital era are not only aimed at achieving sales targets, but also to increase awareness and branding of the business itself.
The Influence Of Firm Size On Company Performance With Sales Growth As A Moderating Variable Ryke Kalalo, Rieneke; Johni Eka Putra; Nur Zarliani Uli; Nurjanna Ladjin; Smita Catur Sudyantara
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.13483

Abstract

Penelitian ini merupakan penelitian kuantitatif dengan pendekatan eksplanatori. Data yang digunakan dalam penelitian ini adalah data primer yang peneliti peroleh melalui wawancara kepada karyawan dan pimpinan perusahaan Logsutk yang tersebar di seluruh Indonesia. Data yang digunakan berisi 16 item pertanyaan mengenai ketiga variabel diatas yaitu Ukuran Perusahaan, Kinerja Perusahaan dan Pertumbuhan Penjualan. Data tersebut berisi pernyataan setuju, sangat setuju, normal/rata-rata, tidak setuju, dan sangat tidak setuju. Data dianalisis menggunakan alat analisis smart PLS 4.0. Hasil pada artikel ini menunjukkan bahwa variabel Ukuran Perusahaan dapat mempunyai hubungan positif dan mempunyai pengaruh signifikan terhadap Kinerja Perusahaan karena nilai P-Values ​​bernilai positif dan berada di bawah tingkat signifikansi 0,05. yaitu 0,002. Hasil tersebut menunjukkan bahwa semakin baik ukuran perusahaan maka semakin baik pula citra perusahaan, menarik perhatian investor, dan keuangan perusahaan menjadi stabil. Sebagai pembeda dari ketiga penelitian diatas maka pada baris berikutnya tabel ketiga Path Coefisien diatas menunjukkan hasil yang serupa dimana Pertumbuhan Penjualan dapat memperkuat pengaruh variabel Ukuran Perusahaan terhadap Kinerja Perusahaan karena memiliki penjualan yang baik maka sistem pemasaran perusahaan menjadi lebih baik yang dapat meningkatkan kuantitas produksi, membuat investor mengetahui lebih banyak tentang produk, dan hal-hal lain yang dapat meningkatkan kinerja perusahaan. Oleh karena itu hipotesis pertama dan kedua pada artikel ini dapat diterima dan dibuktikan.
Co-Authors Adam Hafidz Al Fajar AFRIZAL AFRIZAL Ainil Mardiah Ainil Mardiah Al-Afandi, Al-Afandi Andriya Risdwiyanto Asnawati Asnawati Bagus Hari Sugiharto Dewi Maharani Eva Desembrianita Eva Yuniarti Utami Evi Sirait Hikmah Widi, Riantin Irzameingindra Putri Radjamin Jenal Abidin Lili Adi Wibowo Luthfi Nuraini Mohammad Gifari Sono Muh. Aksa Nely Salu Padang Nia Rifanda Putri Nindi Aristi ningrum, dedah - Nur Zarliani Uli Nurjanna Ladjin Raihan A. Hanasi Reniwati Lubis Rieneke Ryke Kalalo Ryke Kalalo, Rieneke Siska Armawati Sufa Smita Catur Sudyantara Sunarni Tio Devilishanti Tri Widayati ZA, Saida Zainurossalamia