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All Journal Interdisciplinary Social Studies Jurnal Ilmiah Pendidikan Dasar (JIPDAS)
Nasution, Aisyah
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Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences

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The Effectiveness of Gamification in FitHub Yogyakarta's CRM to Increase Customer Participation and Retention Nasution, Aisyah; Amali, Muhammad Thoyib
Interdisciplinary Social Studies Vol. 4 No. 4 (2025): Regular Issue: July-September 2025
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v4i4.911

Abstract

The digital fitness industry is growing with the adoption of technology that encourages gyms to optimize Customer Relationship Management (CRM). One of the innovative strategies used is gamification, which is the application of game elements such as points, badges, leaderboards, challenges, and streaks in customer interaction. This study examines the effectiveness of gamification in FitHub Yogyakarta's CRM to increase customer participation and retention. The theoretical foundations used are Self-Determination Theory (SDT), which emphasizes basic psychological needs, and the Stimulus–Organism–Response (S-O-R) model, which describes the psychological process from gamification stimulus to response in the form of involvement. Previous empirical evidence suggests gamification is effective in increasing engagement, loyalty, and physical activity behavior. However, research in the context of Indonesian fitness centers is still limited. Therefore, this study contributes theoretically to the development of gamification literature and the practicality of providing gamification-based strategies for gym managers.
MENINGKATKAN HASIL BELAJAR IPS MATERI SUMBER DAYA ALAM MENGGUNAKAN MODEL PICTURE AND PICTURE PADA SISWA KELAS IV SD NEGERI 200107/10 PADANGSIDIMPUAN Nasution, Aisyah; Zulfadli, Zulfadli; Nurbaiti, Nurbaiti; Ilahi, Afdhal; Sucahyo, Eko; Ningtyas, Rani Kusuma; Nurzanna, Nurzanna
Jurnal Ilmiah Pendidikan Dasar (JIPDAS) Vol 4 No 1 (2024): Vol. 4 No. 1 Edisi Februari 2024
Publisher : Program Studi Pendidikan Guru Sekolah Dasar Fakultas Pendidikan Ilmu Pengetahuan Sosial dan Bahasa Institut Pendidikan Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37081/jipdas.v4i1.1631

Abstract

This study aims to determine the application and learning outcomes of students in  learning natural resources material using the Picture and Picture learning model in class IV SD Negeri 200107/10 Padangsidimpuan The type of assessment used is Classroom Action Research (PTK). The research subjects were fourth grade students at SD Negeri 200107/10 Padangsidimpuan. The instruments used were observation and tests in collecting data based on the results of this study. The results of applying the Picture and Picture model measured using the observation sheet had increased as can be seen in cycle I, 64% was obtained. Enough criteria with a score of 16 and in cycle II, it increased to 91%. Very good criteria with a score of 22. Student learning outcomes have increased as can be seen in cycle I obtained a percentage of 50% who completed with less criteria and 50% did not complete with less criteria, an increase in cycle II obtained a percentage of 78% who completed with Good criteria and 22% incomplete with Less criteria. The results of the assessment showed that students completed learning by 50% in cycle I and students completed learning by 78% in cycle II. The conclusion obtained is that there is an increase in social studies learning outcomes on natural resources using the Picture and Picture method for fourth grade students of SD 200107/10 Padangsidimpuan   
Co-Authors Afdhal Ilahi Muhammad Thoyib Amali Ningtyas, Rani Kusuma Nurbaiti Nurbaiti Nurzanna, Nurzanna Sucahyo, Eko Zulfadli Zulfadli