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Ritonga, Roozana Maria
Universitas Bunda Mulia
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Journal : JURNAL ILMIAH GLOBAL EDUCATION

 1 
PERAN EVENT DALAM MENINGKATKAN CITRA DESTINASI PARIWISATA KOTA JAKARTA (STUDI KASUS PADA FESTIVAL #INIJAKARTA 2022 DI KOTA TUA JAKARTA) Kallista Kallista; Roozana Maria Ritonga
Jurnal Ilmiah Global Education Vol. 4 No. 3 (2023): JURNAL ILMIAH GLOBAL EDUCATION, Volume 4 Nomor 3, September 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v4i3.1248

Abstract

Jakarta Old Town as one of the icons of Jakarta's tourism destinations which has just been revitalized in August 2022 is starting to be enlivened with various activities to increase the number of tourists and the destination image. One of them is the #IniJakarta 2022 Festival event which is being held by Plus Jakarta and The Ministry of Tourism and Creative Economy. This study aims to analyze the role of the #IniJakarta 2022 Festival event in enhancing the image of Jakarta Old Town tourism destination. This research method uses descriptive qualitative research. The research was conducted by interview, observation, and documentation. Data analysis includes four stages, namely data collection, data reduction, data display, and conclusion drawing. The results of the study found that the #IniJakarta 2022 Festival event increased the public awareness of Jakarta Old Town’s event and entertainment destination image. There are three supporting and inhibiting factors of the event. The role of the #IniJakarta 2022 Festival event in improving the image of Jakarta Old Town tourism destination is considered to have contributed enough in promoting and providing an overview of Jakarta Old Town which has been revitalized as a third space, but its role has not been maximized in terms of the social environment.
ANALISIS PENGARUH GREEN IMAGE TERHADAP MINAT MENGINAP KONSUMEN PASCA PANDEMI DI THE DHARMAWANGSA HOTEL JAKARTA Darmawan, Kathrin Josephine; Ritonga, Roozana Maria
Jurnal Ilmiah Global Education Vol. 4 No. 4 (2023): JURNAL ILMIAH GLOBAL EDUCATION, Volume 4 Nomor 4, Desember 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v4i4.1308

Abstract

The purpose of this research is to determine the effect of green image on consumer interest in staying after the pandemic at The Dharmawangsa Hotel Jakarta. This research uses quantitative research with convenience sampling. The survey data collection technique is by distributing questionnaires in the form of statements related to the variables discussed. This research questionnaire will be given to respondents in the South Jakarta area and surrounding areas regarding their interest in the green image. Filling out the questionnaire is done online via Google form, where the data results will later be measured using a Likert scale. The results of data collection in this research were then analyzed using the SPSS application. The research results obtained show that Green image has a positive influence on Interest in Staying at The Dharmawangsa Hotel Jakarta, with an influence of 46.9% using the coefficient of determination test. Furthermore, the suggestions given by researchers for better management in the future are to maintain the quality of the hotel environment and the hotel's green image, provide information about green image to consumers via social media, and pay more attention to hotel facilities. So this can improve the quality and green branding of The Dharmawangsa Hotel Jakarta.
ANALISIS PENGARUH STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN DI KOPI JAGA CIREBON Agus, Ivan; Ritonga, Roozana Maria
Jurnal Ilmiah Global Education Vol. 4 No. 4 (2023): JURNAL ILMIAH GLOBAL EDUCATION, Volume 4 Nomor 4, Desember 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v4i4.1383

Abstract

In 2019 Kopi Jaga Cirebon joined the cafe industry in Indonesia and succeeded in surviving until now for a period of 4 years. Kopi Jaga Cirebon always maintains its existence in the sector of coffee drinks and non-coffee. In preserving its existence, Kopi Jaga Cirebon also creates a comfortable cafe atmosphere equipped with public facilities so that Kopi Jaga Cirebon customers can enjoy drinks while relaxing at Kopi Jaga Cirebon. This research was conducted to find out how influential the store atmosphere towards the customers' purchasing decisions at Kopi Jaga Cirebon. To find out this, the researcher conducted the study using a quantitative method using multiple linear regression analysis along with the result of the Hypothesis Test. The researcher used ways by spreading questionnaires and observation for collecting data. The result of the T-test is T count > T table. Then, the significance value is 0.00 < 0.05. Therefore, the store atmosphere gives some positive effects on the purchasing decisions at Kopi Jaga Cirebon. The formulation of the multiple linear regression test equation is Y = 11.401+0.240X1+0.167X2+0.640X3+0.145X4 wherein every time there is a store atmosphere there will be an increase of 34.6% to the purchasing decision obtained from the test results of the coefficient of determination. The conclusion is that store atmosphere influences purchasing decisions at Kopi Jaga Cirebon so that managers can maintain and improve each indicator of the store atmosphere (X) to improve each indicator on purchasing decisions (Y).
Co-Authors Agus, Ivan Angeline Joanda Berutu, Feronika Claudia, Angel Darmawan, Kathrin Josephine Dhanka, Randy Hardjasa, Gracia Eugene Harlim, Jonathan Ivan Agus Kallista Kallista Metha, Metha Prawira, Nicky Narada Puspadewi, Roels Ni Made Sri Sofiani, Sofiani Subiyanto, Jennyfer Audry Thalia Wijaya Supiono Veronica Veronica Veronica Widjaya, Sylviana