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Ritonga, Roozana Maria
Universitas Bunda Mulia
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Analysis Of Event Quality Effect On Satisfaction And Behavioural Intentions Of The Ramayana Ballet Attendees (Case Study Of Puspo Budoyo Culture House) Roozana Maria Ritonga
Jurnal Hospitality dan Pariwisata Vol 5, No 1 (2019): Jurnal Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (317.397 KB) | DOI: 10.30813/jhp.v5i1.1521

Abstract

ABSTRACTEvent is becoming more increasingly important both socially and economically. Such growth has raised many questions concerning the quality of event and impact on satisfaction and behavioral intentions of attendees, however, few studies have examined the actual event quality of a cultural performance. With so many competitions in the event business, an event planner must increase the level of event quality. In additon to create satisfaction and revisit of attendees in the event, a highly quality of performance, employees and environment is recommended.This study examined the underlying structure of event quality and  impact between satisfaction and behavioural intentions. Three event quality dimensions (quality of event employees, quality of event environment, and event product quality) were analyzed with descriptive statistical method and regression analysis. This study is based on the cultural event of ‘Ramayana Ballet’ performance at Culture House of  Puspo Budoyo. The study therefore emphasizes event quality has a significant relationship between satisfaction and behavioural intentions, Furthermore, quality event employees, quality event environment and quality event product have significant impact on behavioral intentions. Keywords:  event quality, satisfaction, behavioral intentions
THE YOUNG GENERATION INTEREST IN STUDYING TRADITIONAL MUSICAL INSTRUMENTS AS A FORM OF CULTURAL LOVE AT BUNDA MULIA UNIVERSITY SERPONG Roozana Maria Ritonga BBA; Veronica Veronica
Jurnal Cakrawala Ilmiah Vol. 2 No. 4: Desember 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Traditional music is a hereditary heritage that we should support considering that Indonesia has a variety of cultures and arts that differ from region to another. One way to preserve the culture of the younger generation is to learn traditional musical instruments in general, such as gamelan, kolintang, angklung, sasando and others with the hope that these traditional musical instruments can still be used during cultural and artistic events or just for entertainment. But, with the development of technology today, many of these young generation do not even care and they do not even have a musical taste to learn this musical instrument, they even more interested in learning western music with its more interesting and modern presentation unlike traditional music which they think is outdated. This research was made with the aim first, what factors influence the interest of the younger generation or students in this era of globalization in studying traditional musical instruments at Bunda Mulia University Serpong, second, how much interest students have in learning traditional musical instruments, and three what obstacles faced by students in playing traditional musical instruments and finally to find out which traditional musical instruments are in great demand by students at the University of Bunda Mulia Serpong. The theory used in this study is the theory of interest and learning, while the research method used is a qualitative approach with data conducted through primary surveys, namely interviews and observations with Bunda Mulia University students from the hospitality and tourism study program by providing structured questions and interviews at students which were done online. As for secondary surveys such as library and journal studies to find supporting data related to the research theme. The results of the study provide an answer that the factors that underlie students' interest in learning traditional musical instruments is curiosity or eager to know of something, also student are interested in learning traditional musical instruments because they have studied these musical instruments before, as for the obstacles faced by students in learning traditional musical instruments were influenced among others, by not having the talents or interests of students as well as incomplete musical instruments and lack of qualified teachers, however the traditional musical instruments that interest to students is the traditional instrument of Angklung because they are familiar to its strains and melodies as well as unique musical instruments because they are played by swinging them. Thus, it can be concluded that the younger generation of Bunda Mulia University Serpong is interested in learning traditional musical instruments.
Analysis Of Event Quality Effect On Satisfaction And Behavioural Intentions Of The Ramayana Ballet Attendees (Case Study Of Puspo Budoyo Culture House) Roozana Maria Ritonga
Jurnal Sains Terapan Pariwisata Vol. 4 No. 1 (2019): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Event is becoming more increasingly important both socially and economically. Such growth has raised many questions concerning the quality of event and impact on satisfaction and behavioural intentions of attendees. With so many competitions in the event business, an event planner must increase the level of event quality. In order to create satisfaction and produce revisit of attendees in the event, a high quality of performance, employees and environment is highly recommended. This study examines the underlying structure of event quality and impact between satisfaction and behavioural intentions. Three event quality dimensions (quality of event employees, quality of event environment, and event product quality) are examined with descriptive statistical method and regression analysis. This study is based on the cultural event of ‘Ramayana Ballet’ performance at Culture House of Puspo Budoyo. The results of this research shows that event quality has a significant relationship between satisfaction and behavioural intentions. On the other hand, quality event employees, quality event environment and quality event product have significant impact on behavioural intentions.
PERAN EVENT DALAM MENINGKATKAN CITRA DESTINASI PARIWISATA KOTA JAKARTA (STUDI KASUS PADA FESTIVAL #INIJAKARTA 2022 DI KOTA TUA JAKARTA) Kallista Kallista; Roozana Maria Ritonga
Jurnal Ilmiah Global Education Vol. 4 No. 3 (2023): JURNAL ILMIAH GLOBAL EDUCATION, Volume 4 Nomor 3, September 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v4i3.1248

Abstract

Jakarta Old Town as one of the icons of Jakarta's tourism destinations which has just been revitalized in August 2022 is starting to be enlivened with various activities to increase the number of tourists and the destination image. One of them is the #IniJakarta 2022 Festival event which is being held by Plus Jakarta and The Ministry of Tourism and Creative Economy. This study aims to analyze the role of the #IniJakarta 2022 Festival event in enhancing the image of Jakarta Old Town tourism destination. This research method uses descriptive qualitative research. The research was conducted by interview, observation, and documentation. Data analysis includes four stages, namely data collection, data reduction, data display, and conclusion drawing. The results of the study found that the #IniJakarta 2022 Festival event increased the public awareness of Jakarta Old Town’s event and entertainment destination image. There are three supporting and inhibiting factors of the event. The role of the #IniJakarta 2022 Festival event in improving the image of Jakarta Old Town tourism destination is considered to have contributed enough in promoting and providing an overview of Jakarta Old Town which has been revitalized as a third space, but its role has not been maximized in terms of the social environment.
Analysis of the Influence of Customer Relationship Management and Service Quality on Customer Loyalty at Avia Tour, Summarecon Mall Serpong Widjaya, Sylviana; Ritonga, Roozana Maria
Media Wisata Vol. 22 No. 2 (2024): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v22i2.742

Abstract

Tourism is an activity conducted by individuals or groups to enjoy destinations with cultural, unique, or historical attractions. This study examines the influence of Customer Relationship Management (CRM) and service quality on customer loyalty at Avia Tour. The research adopts a quantitative approach using descriptive methods, with Avia Tour customers as the research subjects. The results show that CRM and service quality significantly influence customer loyalty. Effective customer relationship management and high-quality service collectively contribute to increasing customer loyalty at Avia Tour. In conclusion, both variables positively and significantly impact customer loyalty.
Analisis Pengaruh Attraction: Mermaid Show terhadap Bertambahnya Minat Berkunjung ke Wisata Jakarta Aquarium & Safari Thalia Wijaya Supiono; Roozana Maria Ritonga
Kaganga:Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora Vol. 7 No. 2 (2024): Kaganga: Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/kaganga.v7i2.11128

Abstract

Penelitian ini bertujuan dengan menganalisa pengaruh Attraction: Mermaid Show terhadap bertambahnya minat kunjung ke suatu tempat wisata. Penelitian ini dilakukan dengan menggunakan metode kuantitatif berupa pengolahan data, dengan cara mengumpulkan 100 responden yang belum pernah mengunjungi Jakarta Aquarium sebelumnya, untuk menonton atraksi, yang dalam penelitian ini dibahas mengenai Mermaid Show. Hasil dari uji normalitas Monte Carlo juga menunjukkan bahwa data berdistribusi normal dan uji linear sederhana menunjukkan bahwa Variabel independen memengaruhi Variabel dependen. Serta penelitian ini juga tidak terjadi adanya Heteroskedasitas, dan koefisien determinasi menunjukkan berpengaruh antar Variabel Attraction: Mermaid Show terhadap bertambahnya minat Pengunjung, dengan kata lain bahwa, pengunjung berminat untuk datang ke Jakarta Aquarium untuk menonton Mermaid Show. Kesimpulan bahwa mayoritas pengunjung potensial adalah perempuan berusia 17-25 tahun, berdomisili di Tangerang, dan berstatus mahasiswa/pelajar. Dengan menggunakan kuesioner yang telah diuji validitas dan reliabilitasnya, data menunjukkan bahwa variabel independen (Mermaid Show) berpengaruh terhadap minat berkunjung (variabel dependen), dengan data yang berdistribusi normal dan memenuhi uji statistik yang relevan. Kata Kunci: Attraction, Jakarta Aquarium, Mermaid Show, Minat.
Analisis Pengaruh Wisata Kuliner dan Perceived Value terhadap Revisit Intention di Desa Wisata Pecinan Glodok Angeline Joanda; Roozana Maria Ritonga
Kaganga:Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora Vol. 7 No. 2 (2024): Kaganga: Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/kaganga.v7i2.11129

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh wisata kuliner dan perceived value terhadap revisit intention di Desa Wisata Pecinan Glodok, Jakarta Barat. Peneliti ini menggunakan metode kuantitatif dengan analisis uji regresi linear berganda beserta hasil Uji Hipotesis. Peneliti menggunakan metode pengumpulan data dengan menyebarkan kuesioner dan observasi. Berdasarkan hasil penelitian yang dilakukan dengan uji T menunjukkan bahwa terdapat pengaruh dari wisata kuliner dan perceived value terhadap revisit intention di Desa Wisata Pecinan Glodok. Berdasarkan uji F, uji koefisien determinasi, dan regresi linear berganda, wisata kuliner dan perceived value berpengaruh terhadap revisit intention. Kesimpulan dari penelitian ini adalah wisata kuliner dan perceived value berpengaruh terhadap revisit intention di Desa Wisata Pecinan Glodok, maka pihak pengelola sebaiknya mempertahankan setiap indikator wisata kuliner (X1) dan perceived value (X2) untuk meningkatkan setiap indikator pada revisit intention (Y). Kata Kunci: Pecinan Glodok, Perceived Value, Revisit Intention, Wisata Kuliner
MENJELAJAHI INDUSTRI PERHOTELAN DAN PARIWISATA DALAM TAHAP AWAL Ritonga, Roozana Maria; Sofiani, Sofiani; Puspadewi, Roels Ni Made Sri; Claudia, Angel; Hardjasa, Gracia Eugene; Prawira, Nicky Narada; Metha, Metha; Dhanka, Randy
Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Vol 4 No 3 (2023): Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/abdilaksana.v4i3.35986

Abstract

Pariwisata merupakan salah satu bidang ilmu yang saat ini dikembangkan, dengan pertumbuhan pariwisata bisa membuka lowongan pekerjaan. Pengenalan bidang ilmu pariwisata pada tahapan awal perlu dilakukan salah satunya dengan mengenalkan pada jenjang Pendidikan Sekolah Menegah Keatas (SMA). Pengenalan bidang ilmu pariwisata pada tahap awal ini diharapkan mampu untuk memberikan pemahaman serta peluang karir yang bisa digeluti dimasa depan sesuai dengan keahlian yang dimiliki oleh Siswa/Si. Tujuan dari kegiatan pengabdian kepada masyarakat adalah untuk memberikan pengetahuan dasar tentang pariwisata dan hospitality pada siswa/i Dian Bangsa School Tangerang, memberikan pembelajaran tentang Hygene and Sanitation, memberikan pemahaman tentang Travel and Mice Industry, dan memberikan pelatihan mengenai cara membuat Appetizer dan Mixing Drink. Materi yang di sampaikan adalah mengenai The Hospitality and Tourism Industry oleh, Hygiene and Sanitation, Travel and MICE Industry, Praktik pembuatan makanan yaitu Appetizer Demo, Praktik pembuatan minuman Mixing Drink. Hasil kegiatan Berdasarkan perhitungan hasil kuesioner yang di berikan kepada peserta sebanyak 60 orang untuk seluruh materi maka katagori Edukatif (Kegiatan Abdimas bermanfaat dan menjawab kebutuhan Peserta) hasil rata-rata kuesioner adalah sebesar 3,61, Objektif (Materi yang disampaikan sesuai dengan kondisi dan masalah yang dihadapi peserta) hasil rata-rata kuesioner sebesar 3,53, Akuntabel (Materi disampaikan dengan jelas dan dapat dipahami oleh peserta) hasil rata-rata kuesioner sebesar  3,55%, Transparan (Peserta dilibatkan secara aktif dalam pelaksanaan kegiatan) hasil rata-rata kuesioner sebesar  3,40%.
PELATIHAN HOSPITALITY DAN PARIWISATA DI SMK MARKUS TANGERANG Ritonga, Roozana Maria; Berutu, Feronika; Veronica
Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Vol 5 No 3 (2024): Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/abdilaksana.v5i3.40782

Abstract

Pariwisata merupakan salah satu bidang ilmu pengetahuan yang saat ini sedang dikembangkan, dan tumbuhnya pariwisata dapat membuka lapangan kerja yang sangat luas. Pemberdayaan melalui komunitas remaja hingga dewasa merupakan wadah untuk mengembangkan perekonomian suatu komunitas dan terutama pengenalan terhadap pariwisata itu sendiri dan unsur-unsur di dalamnya. Salah satunya adalah pengembangan kewirausahaan lewat pengajaran pembuatan suatu produk makanan dan minuman. Kegiatan ini juga menjadi wadah bagi sebagian besar masyarakat yang dapat tumbuh dan berkembang secara mandiri dengan memberikan kontribusi besar dan menempati peran strategis dalam pembangunan perekonomian dan tidak menutup kemungkinan untuk dimulai sejak dini oleh para remaja yang duduk di bangku SMK, salah satunya yakni di SMK Markus, Jl. Bona Barat II, RT.009/RW.001, Panunggangan Utara, Kec. Pinang, Kota Tangerang, Banten. Berdasarkan perhitungan hasil kuesioner yang di berikan kepada peserta sebanyak 30 orang untuk seluruh materi maka katagori Edukatif (Kegiatan Abdimas bermanfaat dan menjawab kebutuhan Peserta) hasil rata-rata kuesioner adalah sebesar 73.3% Objektif (Materi yang disampaikan sesuai dengan kondisi dan masalah yang dihadapi peserta) hasil rata-rata kuesioner sebesar 66.6%, Akuntabel (Materi disampaikan dengan jelas dan dapat dipahami oleh peserta) hasil rata-rata kuesioner sebesar 81.6%, Transparan (Peserta dilibatkan secara aktif dalam pelaksanaan kegiatan) hasil rata-rata kuesioner sebesar 68.3%. Kata Kunci : Pariwisata, SMK, Hospitality. Tourism is a field of science that is currently being developed, Tourism is one of the areas of science that is currently developing, and the growth of tourism can open up very wide fields of employment. Empowerment through the community of adolescents to adults is a container for developing the economy of a community and especially an introduction to tourism itself and its elements. One of them is the development of entrepreneurship through the teaching of making a food and beverage product. This activity is also a container for most of the society that can grow and develop independently by making a major contribution and occupying a strategic role in the development of the economy and does not close the possibility to start early by the teenagers who sit on the bench of SMK, one of them is at SMK Markus, Jl. Bona West II, RT.009/RW.001, Panunggangan North, Kec. Pinang, Kota Tangerang, Banten. Based on the calculation of the results of the questionnaire given to the participants as many as 30 people for the entire material then the educational categories (Abdimas activities are beneficial and respond to the needs of the Participants) the average result of the survey was 73.3% Objective (Materials submitted according to the conditions and problems faced by the participants) average survey result was 66.6%, Acuntable (Material submissions are clear and understandable by the participants) average questionnary result was 81.6%, Transparent (Participants are actively involved in the implementation of activities) average questionary outcome was 68.3%. Keywords : Tourism, SMK, Hospitality.
ANALISIS PENGARUH GREEN IMAGE TERHADAP MINAT MENGINAP KONSUMEN PASCA PANDEMI DI THE DHARMAWANGSA HOTEL JAKARTA Darmawan, Kathrin Josephine; Ritonga, Roozana Maria
Jurnal Ilmiah Global Education Vol. 4 No. 4 (2023): JURNAL ILMIAH GLOBAL EDUCATION, Volume 4 Nomor 4, Desember 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v4i4.1308

Abstract

The purpose of this research is to determine the effect of green image on consumer interest in staying after the pandemic at The Dharmawangsa Hotel Jakarta. This research uses quantitative research with convenience sampling. The survey data collection technique is by distributing questionnaires in the form of statements related to the variables discussed. This research questionnaire will be given to respondents in the South Jakarta area and surrounding areas regarding their interest in the green image. Filling out the questionnaire is done online via Google form, where the data results will later be measured using a Likert scale. The results of data collection in this research were then analyzed using the SPSS application. The research results obtained show that Green image has a positive influence on Interest in Staying at The Dharmawangsa Hotel Jakarta, with an influence of 46.9% using the coefficient of determination test. Furthermore, the suggestions given by researchers for better management in the future are to maintain the quality of the hotel environment and the hotel's green image, provide information about green image to consumers via social media, and pay more attention to hotel facilities. So this can improve the quality and green branding of The Dharmawangsa Hotel Jakarta.
Co-Authors Agus, Ivan Angeline Joanda Berutu, Feronika Claudia, Angel Darmawan, Kathrin Josephine Dhanka, Randy Hardjasa, Gracia Eugene Harlim, Jonathan Ivan Agus Kallista Kallista Metha, Metha Prawira, Nicky Narada Puspadewi, Roels Ni Made Sri Sofiani, Sofiani Subiyanto, Jennyfer Audry Thalia Wijaya Supiono Veronica Veronica Veronica Widjaya, Sylviana