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All Journal Ensiklopedia Social Review Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi ProBisnis : Jurnal Manajemen Jurnal Ekonomika Dan Bisnis
Kamela, Ice
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Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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THE EFFECT OF MARKETING MIX ON TOURIST DECISION IN MANDEH ISLAND WEST SUMATRA, INDONESIA Antoni, Antoni; Yuliviona, Reni; Kamela, Ice; Muslim, Irwan
Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Vol 6, No 1 (2020): Volume VI No. 1 April 2020
Publisher : Jurnal Menara Ekonomi : Pelatihan dan Kajian Ilmiah Bidang Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31869/me.v6i1.1834

Abstract

Abstract: The study aims to find out the influence of the marketing mix consisting of promotion, product, price, place, people, process and physical evidence against the decision of the tourists visiting the attractions located at Painan Mandeh island, West Sumatra. The sample in this study are tourists visiting sights Mandeh with total sample as many as 90 people. Sampling technique was purposive sampling. The type of data in this study is the primary data of the dissemination of the questionnaire. The results of this study found that physical evidence of significant and influential promotion, product, price, place, person while the process is not significant effect against the decision of tourists visit. Keywords : Promotion; produkct; price; place; proces; person tangible;, tourist; Smart PLS JEL Classification Code : M31; F10; J01; Z30;Z32
ANALISIS PERBEDAAN PERILAKU KONTRAPRODUKTIF TENAGA KEPENDIDIKAN BERDASARKAN GENDER DAN USIA Kamela, Ice; Antoni, Antoni
Ensiklopedia Sosial Review Vol 2, No 3 (2020): Volume 2 No 3 Oktober 2020
Publisher : Lembaga Penelitian dan Penerbitan Hasil Penelitian Ensiklopedia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33559/esr.v2i3.570

Abstract

This study aims to analyze differences in counterproductive behavior of education personnel based on gender and age in Private Universities in the City of Padang. The data used in this research are prmer and secondary data. Research data collection using a questionnaire. The analytical method used in this research is the Independent Sample T test and Annova test. The sample used was 100 education personnel at Bung Hatta University and Baiturrahmah University. The results of the Independent Sample T Test analysis showed that there was no difference in counterproductive behavior of education personnel based on gender and there was no difference in counterproductive behavior of education personnel based on age.
The Antecedents of Celebrity Endorser, Content Marketing and Lifestyle on Purchase Intention Gusri, Kardandi; Kamener, Dahliana; Irda, Irda; Kamela, Ice; Trianita, Mery
ProBisnis : Jurnal Manajemen Vol. 15 No. 6 (2024): December: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

The purpose of this study is to analyze the influence of celebrity endorser, content marketing, lifestyle on purchase intention in Bukalapak E-commerce. The case study was conducted in Padang City. The research method is quantitative by using a questionnaire as a data collection instrument. Technique of taking samples was using purposive sampling techniques for sampling obtained 81 respondents. Data was analyzed by using Smart-PLS. The results of this study indicate that the Celebrity Endorser variable has a significant effect on Purchase Intention, Content Marketing has a significant effect on Purchase Intention, And Lifestyle has no effect significantly on Purchase Intention.
Analisis Persepsi Kemudahan Dan Persepsi Keamanan Dalam Mempengaruhi Minat Menggunakan QRIS Livin’ By Mandiri Di Kota Padang Trianita, Mery; ., Irda; kamela, Ice; ., Yuhelmi; Ahmad, Irfan
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 5 No. 4 (2025): Juli-Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v5i4.3250

Abstract

Advancements in information and communication technology have transformed various aspects of daily life, including how people conduct financial transactions. One of the rapidly growing innovations in Indonesia’s digital payment system is QRIS (Quick Response Code Indonesian Standard), which is also integrated into the Livin’ by Mandiri application. However, the suboptimal use of QRIS in Padang City raises questions regarding the factors influencing public interest in adopting this payment method. This study aims to analyze the effect of perceived ease of use and perceived security on behavioral intention to use QRIS through the Livin’ by Mandiri application in Padang City. The researchers employed a quantitative approach using purposive sampling technique, involving 60 respondents who met the criteria: Bank Mandiri customers, users of the Livin’ by Mandiri application, and individuals over 17 years of age. Data were analyzed using Partial Least Squares - Structural Equation Modeling (PLS-SEM). The analysis included convergent validity and discriminant validity tests using the Fornell-Larcker criterion and cross loadings, as well as R-Square and Structural Model Assessment (SMA) to evaluate causal relationships between latent variables. The results revealed that perceived ease of use does not significantly influence the intention to use QRIS through Livin’ by Mandiri in Padang City, thus rejecting the proposed hypothesis. Conversely, perceived security significantly affects the intention to use the service. This indicates that data protection and prevention of misuse are critical factors driving users' intention to adopt QRIS through the Livin’ by Mandiri application.
Co-Authors ., Irda ., Yuhelmi Ahmad, Irfan Antoni Antoni Gusri, Kardandi Irda Irda Kamener, Dahliana Muslim, Irwan Reni Yuliviona, Reni Trianita, Mery