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All Journal Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Jurnal Manajemen Universitas Bung Hatta Jurnal Ilmiah Pengabdian dan Inovasi e-Jurnal Apresiasi Ekonomi Jurnal Ekonomi dan Pembangunan Indonesia International Journal of Digital Marketing Science
Muslim, Irwan
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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THE EFFECT OF MARKETING MIX ON TOURIST DECISION IN MANDEH ISLAND WEST SUMATRA, INDONESIA Antoni, Antoni; Yuliviona, Reni; Kamela, Ice; Muslim, Irwan
Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Vol 6, No 1 (2020): Volume VI No. 1 April 2020
Publisher : Jurnal Menara Ekonomi : Pelatihan dan Kajian Ilmiah Bidang Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31869/me.v6i1.1834

Abstract

Abstract: The study aims to find out the influence of the marketing mix consisting of promotion, product, price, place, people, process and physical evidence against the decision of the tourists visiting the attractions located at Painan Mandeh island, West Sumatra. The sample in this study are tourists visiting sights Mandeh with total sample as many as 90 people. Sampling technique was purposive sampling. The type of data in this study is the primary data of the dissemination of the questionnaire. The results of this study found that physical evidence of significant and influential promotion, product, price, place, person while the process is not significant effect against the decision of tourists visit. Keywords : Promotion; produkct; price; place; proces; person tangible;, tourist; Smart PLS JEL Classification Code : M31; F10; J01; Z30;Z32
Penyerapan Tenaga Kerja dan Pertumbuhan Ekonomi Menuju Era Bonus Demografi di Sumatra Barat Maryati, Sri; Handra, Hefrizal; Muslim, Irwan
Jurnal Ekonomi dan Pembangunan Indonesia Vol. 21, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Indonesia’s provincial population projection in 2010–2035 shows West Sumatra is one of the provinces that may not experience a demographic bonus or it could be delayed to the next period. This study aims to analyze the determinants of sectoral employment absorption and its effect on economic growth with a demometric approach. The result shows that the absorption of labor in West Sumatra is influenced by economic variables (Gross Regional Domestic Product) and demographic variables (Human Development Index). As a consequence, the productivity and the quality of human resources become important factors to achieve demographic bonus in West Sumatra.
Pengelolaan Wisata pada Kawasan Strategis Pariwisata Nasional di Padang Eliza, Yulina; Maryanti, Sri; Muslim, Irwan; Andria, Yass; Cahyadi, Irwan
Jurnal Ilmiah Pengabdian dan Inovasi Vol. 2 No. 1 (2023): Jurnal Ilmiah Pengabdian dan Inovasi (September)
Publisher : Insan Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57248/jilpi.v2i1.257

Abstract

The city of Padang has great tourism potential and is part of the KSPN. Therefore, community service activities aim to prepare the tourism management community. The method used in strengthening community capacity is contextual teaching and learning (TCL) to connect material with real conditions that exist in partner communities, especially for targeting tourism actors and Pokdarwis. The service is carried out in two stages and ends with an evaluation. Based on the evaluation results, participants not only know but also have the ability to identify, select procedures, and solve problems related to tourism management. Community service activities produce solutions to community problems regarding the limited understanding of KSPN and tourism management. Furthermore, the community needs to get assistance in designing and implementing creative tourism strategies with participatory methods. calculation of the level of achievement of respondents. The results of this study indicate that overall, the attractiveness of City Tourism is still being developed, and also strengthened by a tourist questionnaire which shows the ability of Padang City Tourism attractiveness.
Work Commitment As An Intervening In Disaster Management Performance Len, Yullina Eliza; Andria, Yass; Muslim, Irwan; Putri, Anne
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 19 No 1 (2024): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v19i1.24349

Abstract

This study attempted to determine the effect of job competence and Compensation on performance for fifty employees of the Padang City Regional Disaster Management Agency, with work commitment serving as an intervening variable. The general population is given questionnaires to complete in order to gather information for route analysis and hypothesis testing. The study's conclusion demonstrates the significant relationships between work commitment and performance, work competence and work commitment, compensation and work commitment, and work commitment as an intervening variable and work commitment. The Implementing Unit of the Padang City Regional Disaster Management Agency's pay and performance are impacted by work and performance as well as work commitment. It is advised that future policy makers target responders with policies in the areas of job competence, compensation, work commitment, and performance, granting them the right to facilities as a result of their high-caliber and productive work. Keywords: work commitment, compensation, work commitment, Performance
THE ROLE OF KNOWLEDGE SHARING IN MEDIATING ORGANIZATIONAL INNOVATIVENESS, CLIMATE, AND MOTIVATION TO LEARN ON LECTURERS' INNOVATIVE WORK BEHAVIOUR Wati, Linda; Muslim, Irwan; Jadmiko, Purbo; Azliyanti, Elfitra; Rani, Rani
Jurnal Apresiasi Ekonomi Vol 14, No 1 (2026)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v14i1.1004

Abstract

This study aims to analyze the factors that influence the Innovative Work Behaviour (IWB) of lecturers at Private Universities (PTS) in West Sumatra. Organizational Innovativeness Climate (OIC) and Motivation to Learn (MTL) are identified as the main factors that drive innovation. Knowledge Sharing (KS) acts as a mediating variable in the relationship between the two factors and the innovative behaviour of lecturers.This study uses a quantitative method with the Structural Equation Modeling (SEM) approach. Data collection techniques through questionnaire surveys with Proportional Stratified Random Sampling techniques. The results show that OIC and MTL have a significant influence on IWB and KS. KS is proven to be a mediating variable on the influence of MTL on IWB. However, Knowledge Sharing does not mediate the influence of OIC on IWB. These findings are important for Private Universities in creating a more innovative and competitive academic environment. Increasing the culture of KS and MTL, innovation in teaching can improve the IWB of lecturers. The results of this study will help PTS in improving academic competitiveness
Digital Marketing Adoption And Its Impact On Business Sustainability Of MSMEs In West Sumatra Sutiyem, Sutiyem; Trismiyanti, Desy; Eliza, Yulina; Andria, Yass; Muslim, Irwan
International Journal of Digital Marketing Science Vol. 3 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijdms.v3i1.1728

Abstract

The rapid advancement of digital technology has encouraged Micro, Small, and Medium Enterprises (MSMEs) to adopt digital marketing as a strategic approach to sustaining business performance. This study aims to examine the effect of digital marketing adoption on business sustainability among MSMEs in West Sumatra. Digital marketing adoption is operationalized through social media usage, e-commerce platform utilization, digital content quality, and digital marketing analytics usage. This research employs a quantitative approach using a survey method targeting MSMEs that have implemented digital marketing practices. Data were analyzed using multiple linear regression with the support of IBM SPSS version 25. The findings reveal that e-commerce platform utilization, digital content quality, and digital marketing analytics usage have a positive and significant impact on business sustainability, whereas social media marketing usage does not exhibit a significant effect. These results indicate that effective utilization of e-commerce platforms plays the most dominant role in enhancing business sustainability, followed by the quality of digital content and the application of marketing analytics. The negative and significant constant suggests the presence of other influential factors beyond the proposed research model. From a policy perspective, the study highlights the need to prioritize strengthening e-commerce utilization, alongside improving digital content development and analytics capabilities through integrated and sustainable MSME capacity-building programs. Furthermore, this study recommends enhancing MSMEs’ digital literacy through continuous training and mentoring, while encouraging future research to incorporate additional variables and employ more comprehensive analytical methods.
Co-Authors Andria, Yass Anne Putri Antoni Antoni Azliyanti, Elfitra HANDRA, HEFRIZAL Irwan Cahyadi Jadmiko, Purbo Kamela, Ice Len, Yullina Eliza M. Yogi Riyantama Isjoni RANI RANI, RANI Reni Yuliviona, Reni Sri Maryanti Sri Maryati Sutiyem, Sutiyem Trismiyanti, Desy yulina eliza