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Peran Teori TAM Dalam Meningkatkan Repurchase Intention Pengguna SPayLater Di Kota Padang Trianita, Mery; Ristoni, Fafa Fuji Lia; Yunilma, Yunilma
Jurnal Ekonomi dan Bisnis Dharma Andalas Vol 26 No 2 (2024): Jurnal Ekonomi dan Bisnis Dharma Andalas
Publisher : Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebd.v26i2.1531

Abstract

Electronic payments are an opportunity for e-commerce companies to increase their sales transactions. One way is to use Shopee PayLater. This research aims to analyze the influence of Perceived Easy of Use, Perceived Usefulness and Trust on Repurchase Intention of SPayLater Users. The sample collection method used is purposive sampling, where samples are taken based on certain criteria, so that the number of samples obtained is 80 people. In analyzing the data using the Smart PLS program, it shows that Perceived Ease of Use and Trust have no effect on Repurchase Intention among SPayLater users in Padang City, while Perceived Usefulness has a positive effect on Repurchase Intention among SPayLater users in Padang City Abstrak Pembayaran elekronik menjadi peluang bagi perusahaan e-commerce untuk meningkatkan transaksi penjualannya. Salah satunya adalah dengan menggunakan SPayLater. Penelitian ini bertujuan untuk menganalisis pengaruh Perceived Easy of Use, Perceived Usefullness dan Trust terhadap Repurchase Intention pada Pengguna SPayLater. Metode pengumpulan sample yang di gunakan adalah purposive sampling dimana dalam pengambilan sample berdasarkan kriteria tertentu, sehingga jumlah sample yang di dapat 80 orang. Dalam menganalisis data menggunakan program Smart PLS yang menunjukkan bahwa tidak berpengaruhnya Perceived Ease Of Use dan Trust terhadap Repurchase Intention pada pengguna SPayLater di Kota Padang, sedangkan Perceived Usefulness berpengaruh positif terhadap Repurchase Intention pada pengguna SPayLater di Kota Padang.
The Influence of Perceptions Transformational Leadership on Lecturer Creativity with Creative Self Efficacy as Mediator Azliyanti, Elfitra; Akmal, Akmal; Trianita, Mery
ProBisnis : Jurnal Manajemen Vol. 14 No. 6 (2023): December: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62398/probis.v14i6.358

Abstract

The purpose of this study is to identify and examine the role of transformational leadership perceptions and creative self-efficacy in employee (lecturer) creativity. Explanatory study with hypothesis testing is the research methodology employed. Bung Hatta University Lecturers are the study's subject and population. Purposive sampling was used, and the sample criteria were Bung Hatta University Lecturers who have worked for at than one year (n = 170). SEM-PLS (Smart PLS) is the data analysis technique used in this investigation. The research findings from the study of perceptions of transformational leadership have no effect on employee creativity, creative self-efficacy has a positive effect on employee creativity, and creative self-efficacy mediates the relationship of perception and employee creativity.
The Antecedents of Celebrity Endorser, Content Marketing and Lifestyle on Purchase Intention Gusri, Kardandi; Kamener, Dahliana; Irda, Irda; Kamela, Ice; Trianita, Mery
ProBisnis : Jurnal Manajemen Vol. 15 No. 6 (2024): December: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to analyze the influence of celebrity endorser, content marketing, lifestyle on purchase intention in Bukalapak E-commerce. The case study was conducted in Padang City. The research method is quantitative by using a questionnaire as a data collection instrument. Technique of taking samples was using purposive sampling techniques for sampling obtained 81 respondents. Data was analyzed by using Smart-PLS. The results of this study indicate that the Celebrity Endorser variable has a significant effect on Purchase Intention, Content Marketing has a significant effect on Purchase Intention, And Lifestyle has no effect significantly on Purchase Intention.
Analisis Persepsi Kemudahan Dan Persepsi Keamanan Dalam Mempengaruhi Minat Menggunakan QRIS Livin’ By Mandiri Di Kota Padang Trianita, Mery; ., Irda; kamela, Ice; ., Yuhelmi; Ahmad, Irfan
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 5 No. 4 (2025): Juli-Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v5i4.3250

Abstract

Advancements in information and communication technology have transformed various aspects of daily life, including how people conduct financial transactions. One of the rapidly growing innovations in Indonesia’s digital payment system is QRIS (Quick Response Code Indonesian Standard), which is also integrated into the Livin’ by Mandiri application. However, the suboptimal use of QRIS in Padang City raises questions regarding the factors influencing public interest in adopting this payment method. This study aims to analyze the effect of perceived ease of use and perceived security on behavioral intention to use QRIS through the Livin’ by Mandiri application in Padang City. The researchers employed a quantitative approach using purposive sampling technique, involving 60 respondents who met the criteria: Bank Mandiri customers, users of the Livin’ by Mandiri application, and individuals over 17 years of age. Data were analyzed using Partial Least Squares - Structural Equation Modeling (PLS-SEM). The analysis included convergent validity and discriminant validity tests using the Fornell-Larcker criterion and cross loadings, as well as R-Square and Structural Model Assessment (SMA) to evaluate causal relationships between latent variables. The results revealed that perceived ease of use does not significantly influence the intention to use QRIS through Livin’ by Mandiri in Padang City, thus rejecting the proposed hypothesis. Conversely, perceived security significantly affects the intention to use the service. This indicates that data protection and prevention of misuse are critical factors driving users' intention to adopt QRIS through the Livin’ by Mandiri application.