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All Journal BASA Journal of Language & Literature Riwayat: Educational Journal of History and Humanities Jurnal Indonesia : Manajemen Informatika dan Komunikasi Jurnal Komunikasi Indonesia Proceedings of Jogjakarta Communication Conference (JCC)
Sanjaya, Andika
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Arts Humanities Computer Science & IT Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Pemimpin Minoritas dan Strategi Retorika Pathos dalam Kampanye: Analisis Isi Deskriptif Pesan Strategi Retorika dalam Facebook Kampanye Pemilihan Gubernur Sanjaya, Andika; Biyoga, Suswandoyo; Alunaza, Hardi
Jurnal Komunikasi Indonesia Vol. 6, No. 2
Publisher : UI Scholars Hub

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Abstract

Dalam politik, kelompok minoritas sering berbenturan dengan etnis atau isu-isu agama. Tetapi, kita telah menyaksikan banyak pemimpin minoritas berhasil terpilih sebagai eksekutif politik. Pemimpin minoritas menggunakan strategi khas selama kampanye politik. Alih-alih menggunakan pendekatan rasional, pemimpin minoritas cenderung menggunakan pendekatan irasional. Kami melakukan analisis isi dari tulisan yang dipublikasikan di fanpage Facebook pemimpin minoritas selama 30 hari kampanye gubernur. Studi ini menunjukkan bahwa pemimpin minoritas menggunakan pathos sebagai strategi retorika yang utama. Pemimpin minoritas membujuk khalayak dengan menarik emosi mereka. In politics, minority groups often collide with the majority group over ethnicity or religious issues. But, we have witnessed many leaders from minority groups win elections for political executive posts. They use a distinctive strategy during their campaigns. Insteadof using rational approaches, they opt for irrational approaches. We conduct a content analysis of a Facebook fanpage belonging to a candidate from a minority group during 30 days of gubernatorial campaign. The study indicates that the gubernatorial candidate uses pathos as a primary rhetorical strategy. The candidate persuades the audience by triggering their emotions.
TARKAM LONDO: METODE PEMBELAJARAN BAHASA INGGRIS BERBASIS HOBI SEPAK BOLA DAN LEARNING-BY-DOING Sanjaya, Andika; Wibowo, Ari Mukti; Qomaruzzaman, Qomaruzzaman; Harjanto, Furqaan; Riyadi, Slamet
BASA Journal of Language & Literature Vol. 5 No. 1 (2025): Bulan 04 Tahun 2025
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/basa.v5i1.22750

Abstract

This research examines enactive English language acquisition using a hobby-based method, exhibited by the "Tarkam Londo" YouTube video production. Employing enactive learning derived from social cognitive theory, it seeks to provide an innovative viewpoint on English language acquisition. This research employs a qualitative document study methodology to investigate the English learning process by creating and disseminating audiovisual content related to football on a YouTube channel. The data-gathering process involved the examination of informal researcher diaries, football videos, and manually revised English transcripts of selected occurrences. Descriptive and interpretative analyses looked at how the quality of commentator language changed over time and combined documentary information with related research to understand how active learning and hobbies affect English skill development. Data verification employed source triangulation and comprehensive content evolution analysis. Research shows that hobby-orientated enactive learning significantly improves English language acquisition. "Tarkam Londo" serves as an interactive learning approach, resulting in greater English proficiency, increased self-efficacy, improved everyday living, prospective job progression, and mastery of enactive abilities. The provision of consistent football commentary evidence enables continuous language practice. Enactive learning via independent experimentation and reflection on failures is essential for identifying effective techniques, supplemented by vicarious learning. This learning method is also relevant in relation to the concept of technopolitics, namely the use of technology for certain purposes, even though it is not explicitly political. The study finds that combining hobbies with enactive learning in making videos is a good and lasting way to learn English, suggesting similar approaches for other hobbies and calling for more research to test how well it works for students learning English and other languages.
Communication Patterns of The Persis Solo Boys 1923 Group Supporter Community (Qualitative Descriptive Study) Hasyin, Fadhli; Sanjaya, Andika
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

Persis Solo is an Indonesian Liga 1 football club owned by Kaesang Pangarep, the son of Indonesia’s seventh former president, Joko Widodo. Persis Solo has various supporter groups, one of which is Boys 1923. Boys 1923 is a supporter community that occupies the east stand, gate 8, of Manahan Stadium in Solo. This group embraces a casual ideology and holds the vision and mission of "no leader, just together." This study raises the question: what communication pattern is used by the Boys 1923 supporter community and how is this communication pattern implemented within the community. The purpose of this research is to identify the communication pattern used by the Boys 1923 community and understand how it is implemented. The method used in this research is descriptive qualitative, with data collected through in-depth interviews, observation, and documentation. Boys 1923 adopts a star communication pattern, where all members have equal standing and can influence one another, enabling optimal participation from every member. Strong interpersonal communication also plays a vital role in maintaining member relationships and building mutual trust. The principle of "from members, for members" forms the foundation of solidarity within the group. The applied communication pattern successfully enhances cohesion and cooperation among Boys 1923 members. This is reflected in their commitment to fully support Persis Solo, both at home and away matches, as well as their active participation in social activities. This study shows that an effective communication pattern is a key factor in fostering solidarity, loyalty, and cohesion within the Boys 1923 Persis Solo supporter community.
Political Communication Strategy of Joko Pramono in the 2024 Elections in Karanganyar District IV Hasanah, Thalisa Nur; Sanjaya, Andika
Riwayat: Educational Journal of History and Humanities Vol 8, No 3 (2025): July, Social Studies, Educational Research and Humanities Research.
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i3.47580

Abstract

his study aims to analyze the political communication strategies implemented by Joko Pramono as a member of the Regional Representative Council in the 2024 elections in Electoral District IV Karanganyar. Specifically, this study focuses on social media, particularly Instagram, using the account @masjokpram. This study employs the impression management Theory. According to Jones and Pittman, five strategies can be applied: Ingratiation, Intimidation, Self-Promotion, Exemplification, and Supplication. This study employs a descriptive approach, utilizing data collection techniques that include in-depth interviews, observation of social media posts, and other forms of documentation. The primary focus of this study is how Joko Pramono builds his political image and establishes closeness with the public through social media, particularly Instagram. The data analysis technique used is content analysis. The object of this study is the Instagram account @masjokpram during the 2024 election. Triangulation was conducted to achieve an objective and in-depth understanding. The results of the survey demonstrate that Joko Pramono utilizes Instagram as a political communication strategy.
Resepsi Penonton terhadap Representasi Maskulinitas Hegemoni dalam Tokoh Utama Film Argylle Dewanto, Muhammad Rizki Fauzan; Sanjaya, Andika
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 6 No. 3 (2025): September
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63447/jimik.v6i3.1517

Abstract

This study aims to analyze audience reception of the representation of hegemonic masculinity in the main character of the film Argylle. The research employs a descriptive qualitative approach using the encoding/decoding reception analysis model. Data were collected through online interviews and literature review. Surveys were distributed randomly to informants to examine audience responses to gender stereotypes in Argylle. Thematic analysis was conducted in four stages: data reduction, data presentation, conclusion drawing, and critical interpretation. The findings reveal that audience perceptions of Elly Conway's character are divided into three reading positions. Some informants occupy the negotiated reading position, appreciating the portrayal of a strong and independent female character, yet questioning the consistency of the masculine traits depicted. Other informants are in the dominant reading position, accepting Elly’s representation positively as a symbol of women’s empowerment in a spy genre typically dominated by men. Meanwhile, one informant adopts an oppositional reading, considering Elly’s representation less realistic and overly divergent from traditional gender norms. These results indicate that gender is understood as a social construction negotiated based on audience experience and background. The film Argylle serves not only as entertainment, but also as a space for discussion and critical reflection on masculinity and gender representation in popular media.
Co-Authors Alunaza, Hardi Ari Mukti Wibowo Biyoga, Suswandoyo Dewanto, Muhammad Rizki Fauzan Furqaan Harjanto Hasanah, Thalisa Nur Hasyin, Fadhli Qomaruzzaman, Qomaruzzaman Slamet Riyadi