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All Journal International Journal of Artificial Intelligence Research IJBE (Integrated Journal of Business and Economics) IJEBD (International Journal Of Entrepreneurship And Business Development) EBSJ Khadimul Ummah Journal of Social Dedication Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Jurnal Manajemen dan Pemasaran Jasa Tematik Economics Development Analysis Journal Journal of Transportation and Society Empowerment

Purwantini, Sri

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Author-ID : 1214024

Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Poverty Alleviation Studies Through Woman Empowerment Rusdianti, Endang; Purwantini, Sri; Wahdi, Nirsetyo
Economics and Business Solutions Journal Vol. 2 No. 2 (2018): Economics and Business Solutions Journal
Publisher : Universitas Semarang

The community poverty condition shows that there are still many women who do not work and less maximum of the effort to increase the income of prosperous families program (UPPKS) in Semarang Regency, which is only 30% active. In this process, the integration of women in development, especially women from the weak economic group, those with low income needs to be encouraged through increasing the ability and skills to carry out productive economic activities, in order to expand employment opportunities and create businesses for themselves through business groups that then develop in the form of cooperation. The study was conducted using qualitative method that sought to explore the problems directly from the participants so that the factors that could foster the interest and motivation of women to become entrepreneurs were obtained, the hope for prosperity and the establishment of business groups related to poverty alleviation efforts through women empowerment. The research participants were women entrepreneurs who joined the group (UPPKS) and family planning field officers in Semarang Regency. Data collection techniques were carried out by conducting interviews, observation / surveillance and documentation. Data validity used triangulation technique. The results of the field research were recorded, interpreted, extracted, analyzed to form categories, patterns and then formed as a mini theory. The final results of this study are the creation of prosition and mini theory on women empowerment studies in relation to poverty alleviation through social entrepreneurship which is expected to be guidance for business.

An Influence Analysis Of Product Quality, Brand Image, And Price On The Decision To Buy Toshiba Laptop (A Study On Students Of Economics Faculty Of Semarang University) Prasetyo, Eko Teguh; Purwantini, Sri
Economics and Business Solutions Journal Vol. 1 No. 2 (2017): Economics and Business Solutions Journal
Publisher : Universitas Semarang

This study aims to analyze the influence of product quality, brand image, and price towards the decision to buy Toshiba laptop. The study is conducted on students of Economics Faculty, Semarang University. The total number of samples in the study is 96 respondents, using the purposive sampling method, while the set criteria for the said respondents are students of the Economics Faculty, Semarang University who had bought Toshiba laptop and used it for at least 3 months. Method of analysis used in this study is multiple linear regressions, the collected data which has fulfilled the validity test, reliability test, the classical assumption test, and t test that was processed using SPSS 22 program.The results of this study indicate that variables of product quality, brand image, and price positively influence significantly towards the decision to buy Toshiba laptop. Based on the above findings, it is conclusive that, altogether, the three independent variables used can influence the consumers in making their decision to buy as much as 79.5%.

Co-Authors Aprih Santoso Ardiani Ika Sulistyawati Djari, Janny Adriani Indriyani, Kristin Anita Mulyantomo, Edy Nurhidayati Nurhidayati Prasetyo, Eko Teguh Rahoyo, Rahoyo Rusdianti, Endang Saifudin Saifudin Sulistiyowati, Elly Susilowati, Teti Wahdi, Nirsetyo Wardoyo, Paulus Yani, Tri Endang

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