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All Journal CAUCHY: Jurnal Matematika Murni dan Aplikasi Syntax Literate: Jurnal Ilmiah Indonesia Communication in Biomathematical Sciences Jurnal ULTIMATICS Zero : Jurnal Sains, Matematika, dan Terapan Range : Jurnal Pendidikan Matematika Innovation in Research of Informatics (INNOVATICS) SPEKTA (Jurnal Pengabdian Kepada Masyarakat : Teknologi dan Aplikasi) Engineering, Mathematics and Computer Science Journal (EMACS) Juminten : Jurnal Manajemen Industri dan Teknologi Indonesian Community Journal Aptekmas : Jurnal Pengabdian Kepada Masyarakat eProceedings of Engineering Indonesian Journal of Statistics and Its Applications
Alifah, Amalia Nur
Telkom University
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Journal : Jurnal ULTIMATICS

 1 
Association Rule Mining of Consumer Behavior at MOY Supermarket Using Apriori Algorithm Alifah, Amalia Nur
ULTIMATICS Vol 17 No 1 (2025): Ultimatics : Jurnal Teknik Informatika
Publisher : Faculty of Engineering and Informatics, Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ti.v17i1.3745

Abstract

MOY Frozen Food is a retail business located in Kediri Regency, specializing in the sale of frozen food, beverages, and basic necessities. In recent years, the retail industry has faced numerous challenges, including shifts in consumer behavior, technological advancements, and increasing competition. This study addresses the issue of identifying which products are frequently purchased together and determining appropriate recommendations for consumers. To achieve this goal, association rules are employed to discover correlations and co-occurrences among data sets, which facilitate the identification of product relationships within a single transaction. Using the Apriori algorithm with a minimum support threshold of 0.01 and a confidence level of 0.5, implemented in Python, this research successfully generates association rules. The insights derived from these association rules can be leveraged to develop various sales strategies, ultimately enhancing product sales at MOY Frozen Food.
Co-Authors Adzanil Rachmadhi Putra Almira Ivah Edina Almuhayar, Mawanda Alviano, Muhammad Fadhil Ananda Taqhsya Dwiyana Andini, Galuh Ardhani, Calista Ghea Dani Suandi Dermawan, Dwi Bagus Desita Nur Rachmaniar Dominggo Bayu Baskara Edina, Almira Ivah Fajrul Falah Arrafi Fannisa Egista Naya Helisyah Nur Fadhilah Helisyah Nur Fadhilah Imroatul Khoiriyah Muwahidah Ira Prapti Ningrum Izzah, Nurul Larasati, Harashta Tatimma Mazi Prima Reza Mesak, Evellyn Verity Mufaidah, Astikhatul Muwahidah, Imroatul Khoiriyah Nicko Nur Rakhmaddian, Nicko Nur Ningrum, Ira Prapti Ningtyas , Miranthy Pramita Nurul Izzah Purwaningrum, Alfi Qothrunnadaa Nahdah Dzakiyyah Raditya, Helga Fadhil Rafif, Sulthan Regita Putri Permata Regita Putri Permata Reza, Mazi Prima Rifdatun Ni’mah Rizky Fenaldo Maulana Sanjaya, I Made Wisnu Adi Savira, Ryanta Meylinda Tanzilal Mustaqim Vivi Indah Rahmawati Wachda Yuniar Rochmah Yohanes Setiawan