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All Journal Transformasi Adi Widya : Jurnal Pengabdian Masyarakat Solidaritas JMM (Jurnal Masyarakat Mandiri) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat International Journal of Educational Review, Law And Social Sciences (IJERLAS) Indonesian Journal of Peace and Security Studies The International Journal of Politics and Sociology Research Research Fair Unisri Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Studi Akuntansi, Keuangan, dan Manajemen Formosa Journal of Sustainable Research (FJSR) Jurnal Ilmu Multidisplin International Journal of Business and Applied Economics (IJBAE) Journal of Artificial Intelligence and Digital Business JISIP UNJA (Jurnal Ilmu Sosial Ilmu Politik Universitas Jambi) Global Local Interactions: Journal of International Relations
Andika Drajat Murdani
Ilmu Hubungan Internasional, Universitas Slamet Riyadi
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Strategi Komunikasi Digital Kota Solo melalui Smart Tourism Berbasis Digital Twin sebagai Destinasi Wisata Budaya Berkelanjutan Haryo Kusumo Aji; Hasna Wijayati; Andika Drajat Murdani
Jurnal Ilmu Multidisiplin Vol. 4 No. 5 (2025): Jurnal Ilmu Multidisplin (Desember 2025 - Januari 2026)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jim.v4i5.1527

Abstract

Digitalisasi promosi pariwisata menjadi kebutuhan strategis bagi Kota Surakarta yang memiliki kekuatan narasi budaya dan kuliner, namun masih menghadapi keterbatasan infrastruktur dan sumber daya manusia. Penelitian ini bertujuan mengevaluasi strategi komunikasi digital Dinas Pariwisata Kota Surakarta dalam mendukung pengembangan ekonomi kreatif serta menilai kesiapan menuju Smart Tourism berbasis Digital Twin. Metode penelitian menggunakan pendekatan kualitatif studi kasus melalui wawancara mendalam dengan pimpinan, staf, dan wisatawan, serta observasi media digital. Hasil penelitian menunjukkan bahwa komunikasi digital telah dikelola secara sistematis melalui perencanaan konten, evaluasi triwulanan, dan strategi storytelling budaya yang berhasil menarik audiens muda. Meski demikian, masih terdapat kelemahan berupa keterbatasan infrastruktur digital, jumlah SDM, akurasi informasi, serta pola kolaborasi yang belum strategis. Wisatawan juga menegaskan bahwa media sosial lebih efektif dibanding aplikasi resmi, namun akurasi informasi perlu ditingkatkan. Meskipun demikian, peluang besar muncul dari tingginya minat wisatawan terhadap inovasi Digital Twin, yang dapat diimplementasikan secara bertahap melalui prototipe sederhana sesuai kapasitas lokal. Dengan demikian, Solo memiliki kekuatan narasi budaya yang kokoh, namun perlu penguatan fondasi digital dan partisipasi masyarakat agar dapat bertransformasi menuju Smart Tourism yang berkelanjutan.
Evaluating Digital Public Relations Strategies Of The Surakarta City Tourism Office In Promoting Sustainable Tourism Haryo Kusumo Aji; Andika Drajat Murdani; Harbono
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 5 No. 6 (2025)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v5i6.5279

Abstract

This study evaluates the digital public relations (PR) strategy of the Surakarta City Tourism Office in enhancing sustainable tourism communication through social media and digital promotional content. The research employs a qualitative descriptive approach with the CIPP (Context, Input, Process, and Product) evaluation model to assess the effectiveness, implementation, and impact of the city’s digital communication practices. Data were collected through in-depth interviews, observation, and documentation involving tourism officials, creative community members, and online audiences. The findings reveal that Surakarta has made significant progress in adopting digital communication to strengthen its city branding as a cultural and creative destination. However, the integration of sustainability messages—such as environmental awareness, cultural preservation, and community empowerment—remains limited. From the input perspective, human and technological resources are available but require capacity development and consistent strategic alignment. In terms of process, the digital PR activities focus mainly on event promotion and aesthetic storytelling, while participatory and educational content is less emphasized. At the product level, digital engagement has improved visibility and audience interaction but has not yet resulted in long-term sustainability awareness. The study concludes that Surakarta’s digital PR strategy is effective in enhancing destination image but less effective in embedding sustainability communication. Strengthening sustainability-driven storytelling, participatory collaboration, and digital capacity building is recommended to achieve more inclusive and responsible tourism communication. Theoretically, this research contributes to expanding the use of the CIPP evaluation model in the study of digital communication governance and sustainable destination management.
Human Resource Development in China: The Triple Helix Model for Global Tech Expansion Andika Drajat Murdani; Hasna Wijayati; Halifa Haqqi
Studi Akuntansi, Keuangan, dan Manajemen Vol 5 No 4 (2026): April
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i4.6362

Abstract

Purpose: Rapid technological competition has elevated human resource development as a strategic priority, particularly for countries seeking to expand their global technological influence. This study examines how human resource development strategy in China supporting global technological expansion. Research Methodology: This study employs a qualitative descriptive approach using a systematic literature review of academic publications, national policy documents, and official reports on education, innovation, and workforce development in China. The data drawn from peer-reviewed journals, government publications, and international organization reports, were analyzed through thematic analysis to identify key patterns and strategic mechanisms shaping China’s HRD model. Results: China’s strategy is built on the Triple Helix model, operationalized through three interrelated mechanisms: (1) education and research institutions as strategic HRD infrastructure, supported by expanded higher education and sustained R&D investment; (2) university-industry collaboration as an institutionalized talent pipeline that reduces skill mismatches and enhances workforce readiness; and (3) strong state coordination that integrates education policy, innovation strategy, and industrial development into a coherent macro-level HRM architecture. Conclusions: Triple Helix Model represents a state-enhanced approach to human resource development which education systems deliberately mobilized to sustain long-term technological competitiveness. Limitations: This study relies exclusively on secondary data and literature-based analysis. Contributions: Contributes to Strategic and International HRM by offering a macro-level perspective on how education systems can function as strategic HRM mechanisms within national innovation frameworks, providing insights for policymakers and HRM scholars responding to global technological change.
GERAKAN CINTA LITERASI BAGI REMAJA UNTUK MENDUKUNG BUDAYA BERPIKIR KRITIS Hasna Wijayati; Andika Drajat Murdani; Halifa Haqqi
JMM (Jurnal Masyarakat Mandiri) Vol 9, No 2 (2025): April
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v9i2.29428

Abstract

Abstrak: Rendahnya kemampuan literasi di kalangan remaja, terutama dalam memahami bacaan dan menyelesaikan masalah, menimbulkan permasalahan seperti penyebaran hoax, nilai radikalisme, nilai ekstremis dan lainnya. Maka, dibutuhkan penguatan budaya berpikir kritis bagi para remaja guna menjawab tantangan tersebut. Kegiatan pengabdian ini bertujuan mendukung remaja melalui gerakan cinta literasi bagi remaja untuk mendukung pengembangan softskill budaya berpikir kritis. Mitra kegiatan adalah peserta Posyandu Remaja Desa Karangwuni, Sukoharjo, Jawa Tengah, dengan total peserta sebanyak 30 remaja. Kegiatan meliputi FGD, ceramah, pembagian buku, dan praktik membaca. Evaluasi dilakukan dengan wawancara dan kuesioner pre-test dan post-test. Hasil menunjukkan peningkatan minat baca sebesar 40% dan pemahaman terhadap pentingnya literasi meningkat hingga 35%. Peserta juga menunjukkan peningkatan kemampuan softskill dalam berpikir kritis melalui diskusi aktif selama kegiatan. Program ini berhasil membangun kesadaran akan pentingnya literasi sebagai fondasi berpikir kritis, yang nantinya diharapkan dapat memperkuat kepribadian dan masa depan generasi muda sebagai agen perubahan bangsa.Abstract: The lack of literacy skills among Gen Z teenagers, especially in reading comprehension and problem solving, has caused serious problems such as the easy spread of hoaxes, radicalism, extremist values and others. So, it is necessary to strengthen the culture of critical thinking for adolescents to answer these challenges. This service activity aims to support generation Z through a love of literacy movement for adolescents to support the development of soft skills in the form of critical thinking skills or culture. The activity partners were participants of the Youth Posyandu in Karangwuni Village, Sukoharjo, Central Java, with a total of 30 teenagers. Activities included FGDs, lectures, book distribution, and reading challenges. Evaluation was carried out by observation as well as pre-test and post-test questionnaires. The results showed an increase in interest in reading by 40% and understanding of the importance of literacy increased by 35%. Participants also showed improved soft skills in critical thinking through active discussions during the activities. This program succeeded in building awareness of the importance of literacy as a foundation for critical thinking, which is expected to strengthen the personality and future of the younger generation as agents of national change.
Co-Authors Alchatib, Satria Rizaldi Aprilion, Audi Carolina Omega Christy Damayanti Christy Damayanti Fatmawati, Amalia Ganjar Widhiyoga Gumantiara, Miftah Ichwani Halifa Haqqi Halifa Haqqi Halifa Haqqi Halifa Haqqi Harbono Haryo Kusumo Aji Hasna Wijayati Madyar Dewi, Untari Narulita Pramesti, Agustina Dwi Satria Rizaldi Alchatib Setyasih Harini Wirid Winduro