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The Strategy in Developing Global Competitive Tourism Based on Creative Economy and Local Wisdom (Case Study: Solo City, Indonesia) Haryo Kusumo Aji; Andika Drajat Murdani; Hasna Wijayati
International Journal of Business and Applied Economics Vol. 2 No. 5 (2023): September 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v2i5.5970

Abstract

Solo City has developed into a City of Culture that carries the power of local wisdom. One of the development directions of the city of Solo is towards the tourism sector and creative economy based on local wisdom. This research aims to find out the strategy of Solo City in developing globally competitive tourism and creative economy based on local wisdom. The research was conducted using qualitative methods. Data was collected through interviews and observation methods. The analysis of the research results shows that the City of Solo is able to develop tourism competitiveness globally through strong synergy between the driving actors. The Solo City Government plays an important role in facilitating creative economy activities and branding and local wisdom. This is supported by the common perception of the people of Solo City who also support the direction of Solo City policy.
PENGUATAN BRANDING DAN PROMOSI DESA WISATA NGIDAM MUNCAR MELALUI EKSISTENSI WEBSITE Andika Drajat Murdani; Haryo Kusumo Aji; Wirid Winduro
JMM (Jurnal Masyarakat Mandiri) Vol 6, No 4 (2022): Agustus
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v6i4.9119

Abstract

Abstrak: Pengembangan desa wisata dianggap mampu menunbuhkembangkan ekonomi masyarakat pedesaan secara lebih merata, sesuai dengan agenda prioritas sektor pariwisata Indonesia. Hal inilah yang ditangkap oleh Desa Muncar, dengan langkah mengembangkan Desa Wisata Ngidam Muncar. Namun, terdapat keterbatasan dalam branding dan promosi desa, terutama melalui website, karena keterbatasan kapabilitas tim BUMDes Muncar Makmur. Kegiatan pengabdian ini bertujuan membangun website untuk menguatkan branding dan promosi Desa Wisata Ngidam Muncar, serta memberikan pelatihan pengelolaan website, agar website dapat eksis dengan pengelolaan mandiri. Metode yang dilakukan melalui pelatihan, praktikum dan pendampingan. Mitra utama adalah Pemerintah Desa Muncar. Pelatihan branding dan promosi secara umum diberikan kepada perangkat desa secara umum, terutama Pokdarwis, sementara pelatihan, praktikum dan pendampingan pengelolaan website secara khusus dengan BUMDes Muncar Makmur sebagai pihak yang bertugas menangani promosi digital. Kegiatan menghasilkan sebuah website yang dikemas dengan skema branding khas desa wisata, dan peningkatan softskill peserta dalam branding dan promosi, termasuk pengelolaan website.Abstract: The development of tourist villages is considered to develope the rural communities economic, in accordance with the priority agenda of the Indonesian tourism sector. Muncar Village captured by developing the Ngidam Muncar Tourism Village. However, there are weaknesses in village branding and promotion, especially through the website, due to the limited capability of the Muncar Makmur BUMDes team. This activity aims to build a website to strengthen Ngidam Muncar branding and promotion, by providing website management training. The method implemented through training, practicum and mentoring. The main partner is the Muncar Village Government. Branding and promotion training are generally given to village officials in general, especially Pokdarwis, while training, practicum and website management assistance are specifically with BUMDes Muncar Makmur as the party in charge of handling digital promotions. The activity success to produce a website that is packaged with a typical tourist village branding scheme, and increases the soft skills of participants in branding and promotion, including website management.
Upaya Multi Track Diplomacy Pemerintah Thailand dalam Menangani Permasalahan Perdagangan Manusia di Thailand pada 2015-2017 Carolina Omega; Andika Drajat Murdani; Ganjar Widhiyoga
Indonesian Journal of Peace and Security Studies (IJPSS) Vol. 5 No. 1 (2023): Indonesian Journal of Peace and Security Studies
Publisher : Department of International Relations, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ijpss.v5i1.122

Abstract

Human trafficking cases in Thailand have been around since the 1970s. Even though it has been more than three decades, cases of human trafficking in Thailand are still being found. Human trafficking is a real issue that Thailand faces every year. This study specifically discusses the efforts taken by the Thai Government in dealing with human trafficking. Human trafficking is one of the focuses in the concept of human security. The efforts made are in the form of collaboration with various sectors in the scope of the Multi Track Diplomacy concept. This research belongs to the type of qualitative research with literature study data collection techniques. Literature study due to lack of access to direct data collection, so the data used in this study is secondary data in the form of documents and publications available on the internet. After conducting the research process, the results found showed that the Thai Government carried out six of the nine lines of Multi-track Diplomacy. The six lines of cooperation synergize with each other and produce concrete actions in the Thai Government's efforts to deal with human trafficking. The cooperation carried out by the Thai Government with various related parties later became evidence of the government's seriousness in resolving this issue. The aftermath of this seriousness is in the form of 2 positions from Thailand to a Tier position in resolving the issue of human trafficking. However, the Thai government still makes the issue of human trafficking a national priority.  
Measuring the political policy development of the gig economy in Indonesia Murdani, Andika Drajat; Wijayati, Hasna
The International Journal of Politics and Sociology Research Vol. 11 No. 3 (2023): December: Law, Politic and Sosiology
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijopsor.v11i3.200

Abstract

Digital transformation has presented gig economy with its complexity.  In Indonesia, where technology is widely used, gig economy is viewed as a growth driver. Even so, there have been various dynamics from economic and political interests in the development of the gig economy. This research aims to analyze the political policies development of the gig economy in Indonesia, as Indonesian government response to developments in Indonesia's gig economy. The analysis was using qualitative research methods, with a library research approach. Data collected then interpreted and understood through descriptive and narrative analysis. The research found that the Indonesian government considers the gig economy is an opportunity for many workers. However, the government's response through its political policies seems inconsistent and only gave partial response based on the problems. The government wants to encourage the gig economy as an opportunity to advance the country's economy, such as through tax collection, and tried to provide a response and protection needs for gig workers. However, there are still regulatory limitations that cannot guarantee and protect the interests of the security and future of gig workers. In a political economy analysis, this condition shows the low level of sustainability in guarding the development of a gigantic economy.
The Role of the Indonesian Government in Mitigating Human Trafficking Cases through Social Media Aprilion, Audi; Murdani, Andika Drajat
Global Local Interactions: Journal of International Relations Vol. 4 No. 1 (2024): Global-Local Interactions: Journal of International Relations
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/gli.v4i1.31604

Abstract

This study emphasizes the crucial role of the Indonesian government in addressing the emerging issue of human trafficking (TPPO) crimes facilitated by social media, particularly in Cambodia. Due to the swift advancement of information technology, social media has emerged as a viable medium for engaging in the recruitment, promotion, and execution of human trafficking activities. The objective of this study is to enhance comprehension of the Indonesian government's involvement in eliminating TPPO in Cambodia by utilizing social media. This study aims to analyze the measures implemented by the Indonesian government to combat Trafficking in Persons and enhance international collaboration. These measures include the establishment of a Memorandum of Understanding (MoU) between the Indonesian and Cambodian police forces, as well as the signing of bilateral agreements during the Cambodia-Indonesia Bilateral Meetings on Immigration Matters. The analytical findings indicate that the state plays a crucial role in eliminating human trafficking. However, to accomplish the objectives of both nations, it is necessary to engage in bilateral cooperation, namely through partnership with Cambodia.
KEPATUHAN TANZANIA TERHADAP CONVENTION ON INTERNATIONAL TRADE IN ENDANGERED SPECIES OF WILD FAUNA AND FLORA (CITES) DALAM KAITANNYA DENGAN TROPHY HUNTING Pramesti, Agustina Dwi; Harini, Setyasih; Murdani, Andika Drajat
JISIP UNJA (Jurnal Ilmu Sosial Ilmu Politik Universitas Jambi) Vol 8, No 2 (2024): November
Publisher : Jurusan Ilmu Sosial dan Ilmu Politik Fakultas Hukum Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jisipunja.v8i2.36966

Abstract

Trophy hunting merupakan salah satu fenomena yang cukup umum di belahan Afrika dan seringkali dikaitkan dengan program konservasi satwa di kawasan tersebut. Salah satu destinasi favorit dari perburuan trofi adalah Tanzania, negara yang memiliki keanekaragaman satwa. Sebagai negara penandatangan Konvensi Internasional mengenai Perdagangan Spesies Flora dan Fauna yang Terancam Punah (CITES), Tanzania terikat oleh peraturan yang mengatur perdagangan satwa. Penelitian ini berupaya mengevaluasi sejauh mana kepatuhan Tanzania terhadap konvensi tersebut dalam kaitan dengan perburuan trofi dan tantangan yang dihadapi dalam skala nasional. Penelitian ini menggunakan jenis penelitian eksplanatif dengan pendekatan kualitatif. Dalam memecahkan permasalahan, penelitian ini menggunakan teori kepatuhan dari Ronald B. Mitchell, yang menekankan pada tiga indikator utama, yaitu outputs, outcomes, dan impacts. Selain itu, penelitian ini juga menggunakan teori rezim internasional. Hasil dari penelitian ini menemukan bahwa indikator outputs telah terpenuhi, di mana Tanzania memiliki sejumlah undang-undang yang mengatur perburuan trofi. Namun pada indikator outcomes dan impacts, hasilnya masih secara eksplisit dan belum menunjukkan perubahan yang signifikan karena adanya sejumlah tantangan. Dengan demikian, berdasarkan teori kepatuhan yang digunakan, kepatuhan Tanzania terhadap CITES dalam konteks trophy hunting dapat dikategorikan sebagai passive compliance, di mana meskipun regulasi formal ada, implementasi dan dampaknya masih jauh dari harapan.
STRATEGI CHINA DALAM MENGUASAI PERDAGANGAN SMARTPHONE DI INDONESIA MELALUI MEREK OPPO PADA PERUSAHAAN OPPO ELECTRONIC CORP Fatmawati, Amalia; Murdani, Andika Drajat; Madyar Dewi, Untari Narulita
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract Globalization has an effect on the development of science and technology. Every country is actively involved in following developments in science and technology. The era of globalization brings everyone face to face with change. Indonesia is one of the countries affected by the flow of globalization. The progress of science and technology in Indonesia is certainly inseparable from the effects of globalization. This development is marked by the increasing development of science and technology. Mastery of technology is a prestige and an indicator of a country's progress, including the country's society. The aim of this research is to find out China's strategy in making its country a country capable of controlling the Oppo brand smartphone trade in Southeast Asia. The author uses international trade theory and globalization theory to carry out the analysis in this research. The type of research used is qualitative research with primary data sources and secondary data sources. Advances in science and technology and Indonesia's lack of ability to produce its own smartphones have allowed China to promote it to the wider public who need cheap but good quality smartphones. One of the reasons for providing cheap prices is of course because advertising costs are not as extravagant as other products.   Keywords: China; Globalization; Indonesia; International trade
Global Supply Chains and Geopolitical Realism: Huawei’s Survival Strategy against the US Ban Wijayati, Hasna; Murdani, Andika Drajat
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.442

Abstract

The US policy of isolating the Chinese technology company Huawei has significantly transformed the company’s global business operations. This conflict extends beyond business interests, touching on broader geopolitical dynamics between states. This research aims to examine the impact of the US ban on Huawei’s global supply chain and analyze how the company has adapted through strategic responses. Employing a descriptive qualitative method with a literature study approach, this study analyzes secondary data from various sources. Two main theoretical frameworks guide the analysis: Global Supply Chain Theory, which explores Huawei's dependency on US-origin technological components, and Realism Theory in International Relations, which interprets US actions as an effort to maintain its hegemonic position in the global technological order. The findings reveal that the US ban significantly disrupted Huawei's access to critical technologies, especially semiconductor chips. In response, Huawei adopted a survival strategy centered on supply chain diversification and domestic innovation. The research concludes that although the ban caused substantial short-term setbacks, Huawei demonstrated resilience through long-term strategic adaptation. The novelty of this study lies in its integration of political economy and international relations perspectives to explain how a global technology company navigates geopolitical pressures and supply chain vulnerabilities.
Regional Security Complex Analysis in Australia, United Kingdom, and United States (AUKUS) Viewpoint to the Rivalry between United States and China in Taiwan Gumantiara, Miftah Ichwani; Haqqi, Halifa; Murdani, Andika Drajat
Formosa Journal of Sustainable Research Vol. 3 No. 3 (2024): March, 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjsr.v3i3.8144

Abstract

AUKUS is a trilateral defense pact between Australia, United Kingdom, and United States formed in September 2021. Derived from the countries’ initials, AUKUS serves a security partnership to strengthen integrated deterrence. The pact focuses on enhancing nuclear-powered submarines and developing trilateral cooperation on emerging technology. This study’s discussion focuses on regional security complex analysis in AUKUS viewpoint to the rivalry between United States and China in Taiwan. The method used descriptive research with qualitative approach analysis. Tension between these two countries is seen as a manifestation of their respective national interests. The resolution of the regional security complex here can be observed through the strategies prepared to deter China and how AUKUS could achieve advantages regarding Taiwan's status
Penguatan Kecerdasan Media Digital dalam Membangun Karakter Remaja Bijak Bermedia Sosial Andika Drajat Murdani; Hasna Wijayati; Halifa Haqqi
ABDI: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 7 No 3 (2025): Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : Labor Jurusan Sosiologi, Fakultas Ilmu Sosial, Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/abdi.v7i3.1282

Abstract

Kini banyak tantangan yang dihadapi para remaja karena kedekatannya dengan media sosial. Banyak remaja Indonesia terpapar media sosial dengan begitu massif, hingga kesehariannya tak bisa lepas dari media sosial. Namun, penggunaannya dapat menjadi boomerang jika digunakan tanpa kecerdasan media digital yang baik. Sebab, banyak informasi bermuatan hatespeech, propaganda, hoax maupun nilai radikalisme yang bertebaran di media sosial. Kondisi ini sejalan dengan teori globalisasi media yang menyebutkan bahwa arus informasi global membentuk perilaku, identitas, dan imajinasi sosial generasi muda. Para remaja di Desa Karangwuni, Kecamatan Weru, Kabupaten Sukoharjo, Provinsi Jawa Tengah sebagai mitra pengabdian juga menghadapi tantangan yang serupa. Maka, kegiatan pengabdian ini bertujuan untuk memberi penguatan kecerdasan media digital dalam membangun karakter remaja bijak bermedia sosial. Agenda dilakukan melalui sosialisasi, FGD dan pendampingan. Melalui kegiatan ini, para remaja dapat mengimplementasikan pemahaman dasar dalam bermedia sosial secara bijak, sehingga dapat secara cerdas memanfaatkan media digital untuk membangun karakter yang positif. Indikator keberhasilan diukur dari peningkatan pemahaman para peserta mengenai tata cara bermedia sosial secara bijak, dan implementasi yang dilakukannya. Kesimpulan dari kegiatan ini menunjukkan bahwa penguatan kecerdasan media digital efektif dalam meningkatkan pemahaman dan praktik bermedia sosial yang bijak, sekaligus menumbuhkan kesadaran remaja sebagai bagian dari warga digital yang kritis dan berkarakter.