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Journal : Procedia of Social Sciences and Humanities

E Service Quality, Trust and Satisfaction on Consumer Loyalty at Hospital: Kualitas Layanan Elektronik, Kepercayaan dan Kepuasan Terhadap Loyalitas Konsumen Rumah Sakit Indayani, Lilik; Sumartik; Hanum, Galuh Ratmana; Adinda, Taskia Putri; Viranti, Adelia Eva
Procedia of Social Sciences and Humanities Vol. 3 (2022): Proceedings of the 1st SENARA 2022
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v3i.243

Abstract

Rapid technological advances in the industrialization era make companies move faster in meeting needs. Government regulations that limit the distance and capacity of hospitals are the main factors for the emergence of e-service quality. Doctors have started to limit face-to-face contact with patients to avoid the risk of contracting Covid-19. This of course provides a business idea for hospital digital health service providers to apply it in the form of services. The quality of electronic services is also very important for the hospital health business to promote superior products and services to reach loyal consumers. The purpose of this study was to determine the mediating effect of customer satisfaction on customer loyalty with e service quality and trust variables, an integrated health business strategy from the direct effect of e service quality and trust on customer loyalty. Descriptive research design with quantitative methods, where the population is taken from consumers who use Siti Khodijah Hospital throughout Sidoarjo, researchers use random sampling technique in distributing questionnaires using accidental sampling, anyone encountered can be used as a sample, by taking 120 samples with indicators and statement items as much as 20 items. The software used is SEM PLS Wrap3.0. The resulting output is an increase in service quality to e service quality in the health business, consumer behavior and environmental conditions that determine consumers are satisfied and believe in health business products and services for individual consumers in line with the development of digital technology with a significance level of t count greater than t table and the VAF value is less than 80%, which means that customer satisfaction as an intervening variable is able to partially mediate.
Marketing Managerial Coaching Tows Analysis And Food Poisoning Anticipation Training In Culinary Business: Coaching Manajerial Pemasaran Analisis Tows Dan Pelatihan Antisipasi Keracunan Makanan Pada Bisnis Kuliner Sumartik; Hanum, Galuh Ratmana; Indayani, Lilik; Rachmawati, Errina; Gerung, Vido Michael
Procedia of Social Sciences and Humanities Vol. 3 (2022): Proceedings of the 1st SENARA 2022
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v3i.331

Abstract

Problems The ability of Oiki Pizza SMEs in recognizing business strengths is felt to be lacking, threats and opportunities and business weaknesses for business sustainability are still not detected properly, the level of food health according to government standards is also not properly known in running its business. The solutions offered by the team proposing Abdimas Universitas Muhammadiyah Sidoarjo include assistance in Marketing Managerial Coaching in the form of training in the preparation of TOWS analysis (Threats, Opportunities, Weaknesses, Streghts). The method that the researcher uses is divided into 2 activities carried out from January 2022 to April February 2022, namely carrying out a TOWS analysis (Threats, Opportunities, Weaknesses, Streghts) including identifying the main TOWS issues and strategies implemented, and the next activity is food poisoning anticipation training for the first level. food health. The parties involved are the three proposing lecturers and two students who serve in the management study program, UKM Oiki Pizza. Abdimas' results, namely UKM Pizza Oiki were able to compile TOWS for their business activities and record food processing activities based on the health standards of the UNESCO World Health Organization to avoid food poisoning.